Director Digital Content Strategy
CurrentResponsible for the development of the digital content strategy, Implementation of processes and tools to achieve the strategy as well as managing a team to produce the content in line with company's content goals.Through the use of advanced SEO analysis, keyword research and link building, I create and manage keyword research plans, related search terms, and long tail keywords to map out short and long term content strategy for 3 domains.Strategically incorporate YouTube video content within our digital web content as well as optimize YouTube video SEO structured data.Create and maintain a back-link web strategy for our key terms for both short and long term keyword gains.Identify new potential content opportunities and execute a digital strategy to reach goals.Work with the email strategy team on the promotion of content; including the use of it during the pre-launch for our paid content and premium digital products.Lead the content writing team and manage all the day-to-day operations related to content production.