Paula Sequeira Email & Phone Number

Toronto, Ontario, Canada

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver, Canada

• Managed, guided and mentored the in-house content and marketing teams.
• Developed and implemented a new creative process for campaigns and the creation of marketing plans for artists
• Developed relationships with new and existing partners to create awareness for current artists and/or increase revenue
• Connected with internal/external stakeholders to identify key areas of opportunity
• Used results and audience insights to build actionable plans to drive significant results

Rio De Janeiro E Região, Brasil

• Senior Marketing Specialist / Marketing Project Manager (May 2017 – March 2018)Marketing Specialist (April 2016 – May 2017)Marketing Coordinator (October 2015 – April 2016)Marketing Assistant (November 2014 – October.
• Developed marketing strategies for launching products; creating and executing actions and partnerships between artists’ / products and brands;
• Created and developed online action strategies with digital partners (Spotify, iTunes, Deezer, others), websites, YouTubers, bloggers and influencers;
• Developed fan management and activation with fan base analyzes on each Brazilian state, analysis and monitoring of product performance on online and offline platforms;
• Conceptualized materials and publicity pieces (commercial films, music video, photos shoot), working with sponsorship activation;
• Performed being the central point of contact for advertising agencies, social media and press relations in the relationship with artists’ and entrepreneurs of the domestic repertory of Warner Music Brazil.

Rio De Janeiro Area, Brazil

• Created a new Excel spreadsheet that efficiently organized and summarized artists’ contracts details reducing time spent on contracts analysis by 70%.
• Developed music licensing with international and national companies, having to negotiate all the terms meanwhile following each artists’ contracts specifications.
• Researched legislation to support lawyers on analysis to develop high quality lawsuit, increasing the chance of a win situation
• Monitored, prepared and negotiated music licensing contracts

Rio De Janeiro E Região, Brasil

• Researched legislation to support lawyer on analysis to develop high quality lawsuit, increasing the chance of a win situation
• Organized files to manage standards for better and faster reach, decreasing time to prepare each client case.
• Monitored decision in every judicial sector daily and reported results to manager

Orlando, Florida Area

• Provided high-class guest relation service using The Walt Disney Company trainings and standard to increase guests experience
• Secured crowd control following The Walt Disney Company procedures improving efficiency by keeping emergency and alternative routes cleared for the guests
• Contributed to implement and test Disney’s new system called Magic Band, encouraging and helping customers to use the wristbands with a happy and positive attitude
• Ensured and provided flawless, upscale, professional and high-class guest service experiences using guest service standards designated by The Walt Disney Company trainings.
• Assessed guests that spoke Portuguese and Spanish communicate inside the attractions, restaurants and stores, reducing lines and improving Disney high standard customer services

Rio De Janeiro Area, Brazil

• Created a new Excel spreadsheet that efficiently organized and summarized artists’ contracts details reducing time spent on contracts analysis by 70%.
• Developed music licensing with international and national companies, having to negotiate all the terms meanwhile following each artists’ contracts specifications.
• Researched legislation to support lawyers on analysis to develop high quality lawsuit, increasing the chance of a win situation
• Monitored, prepared and negotiated music licensing contracts

Coordinator of the creative team, participating in new projects briefings, coordination and management of all project delivery, contact with suppliers, organization, budget and quality control of materials leaving the creation department.

Post Grad, Marketing Management

Bachelor'S Degree, Industrial And Product Design

Bachelor Of Laws (Llb), Direito

Exchange Student, Law