Paula Soler Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

POIZON is a leading online fashion marketplace for authentic sneakers, apparel, bags, watches and accessories of designer labels and luxury brands.

Madrid, Community Of Madrid, Spain

London, United Kingdom

National Account Manager for The Perfume Shop, 2nd biggest retailer in the UK• Responsible for management of the Coty Luxury UK&I brand portfolio within key account: Gucci, Hugo Boss, Marc Jacobs, Lacoste, Chloe, Calvin Klein, Burberry, Tiffany, & others• Strategic quarterly/yearly planning and implementation to ensure sales growth• Management of complex relationships and negotiations fostering long-term success • Line managementKey Achievements• Considering Covid, in FY20 managed to grow GTN by +1.6ppt and C1%NR by +1.8ppt vs YA due to successful reduction of investment to protect profit during the crisis as well as locking of deal focused on improving mix and C1• Successful CPI negotiation and execution (+£1M)• Recognised as top account in forecasting accuracy• Management of traffic-driving Ecom project, resulting in +13% online sell-out and increasing participation from 5% to 12%• Strong focus on E-commerce, growing ahead of the category at +132% in 2020• Leader of Digital activations: Influencer marketing, Google co-funding, Collaborative ads amongst others• Management of CRM re-launch project

Geneva Area, Switzerland

Management of Sweden, Norway, Portugal & Greece, representing a total of $55 MM sales. • Direct management of Distributor operations + 1 Key Account • Creation of Joint Business Plans to reach sales target for total Net Revenue of $26 MM• Full ownership of the P&L to drive sales, execute market strategy and reach KPI targets • 4Ps Strategy Ideation & Media management to ensure competitivenessKey Achievements• Leader of the transition & incorporation of Greece from affiliate to distributor model, over-delivering NR by+$2MM vs plan and driving brand market share growth from 8% to 12.5% in Y1• Managed Portugal Distributor bankruptcy and transition to new partner, achieving +17% improvement on Net Revenue • Leader of the 1st perfect store Category Management pilot in the region• Management of Whitespace opps. through channel expansion, e-commerce & brand launches such as Max Factor in Israel, Rimmel in Norway & Sweden, Bourjois in Sweden, Wella Deluxe in Greece• Led Distributor tenders and consolidations across 4 different markets, driving P&L efficiency by renegotiating price structures and creating 3-year business plans ensuring top & bottom line growth Clusters previously managed:Israel, Portugal, Islands (Oct 2016 – Sept 2017) = $35 MM salesFinland, Baltics, Portugal, Greece (Sept 2017– Jan 2019) = $42 MM sales

Geneva Area, Switzerland

Responsible for brand management and marketing activities for 2 cosmetics brands (Max Factor, Covergirl) and their implementation in DACH, Russia & CIS representing a 90MM$ business.Lead transition of the business during P&G-Coty Merger

Geneva Area, Switzerland

Cross-department project coordination (client services, design, production) in a variety of categories for Procter&Gamble including Air Care, Hair Care & Fabric Care.• Managing client relationships • Coordination of projects from start to finish: oversee all key milestones to ensure on time, on budget and on brief deliverables• Market auditing & competition assessment• Preparation of cost estimates, retro-planning and process timelines• Pitch preparation

Dubai

Shelter Island

Capri (Italy)

Bachelor Of Science In International Hospitality Management, Marketing Specialization, 4.8 Gpa

Education record