Paula Spavier

Paula Spavier Email and Phone Number

Senior Digital Marketing and Social Media Analyst | Team Leader
Paula Spavier's Location
Paraguaçu Paulista, São Paulo, Brazil, Brazil
About Paula Spavier

I am a Digital Marketing professional with 5 years of experience and a career in the job market since 2012. Specialized in project management, social media management, copywriting, and storytelling. I have worked with more than 15 clients from various industries, including renowned brands such as Adriane Galisteu and Galis, Pizzaria Speranza, and Gelateria Davvero, always focused on generating significant results in engagement and lead conversion.I lead marketing teams, promoting collaboration and efficiency to achieve strategic goals. Recently, I coordinated a team of 6 people, developing successful campaigns that contributed to increased brand awareness and the acquisition of qualified leads.I am always seeking innovation and continuous learning, especially in the areas of marketing, digital trends, technology, innovation, and management. If you're looking for someone results-oriented, with practical experience and strategic vision, let's talk!

Paula Spavier's Current Company Details

Senior Digital Marketing and Social Media Analyst | Team Leader
Paula Spavier Work Experience Details
  • Penze
    Senior Marketing Analyst | Team Leader
    Penze Sep 2022 - Mar 2024
    Managed the relationship with more than 15 high-demand clients, acting as a strategic point of contact to ensure satisfaction and alignment of expectations in marketing campaigns. Proactively solved problems while maintaining clear and effective communication throughout the process.Developed and executed customized content strategies for various digital channels, aligning marketing goals with target audiences and brand objectives. Monitored performance and adjusted planning to optimize results, always focused on lead generation and engagement.Created internal briefs and delegated tasks to the responsible parties.Created and reviewed advertising and institutional texts, adapting the brand's tone of voice to different formats, such as social media posts, blogs, and promotional materials, ensuring clarity, persuasion, and consistency in communications to maximize message impact.Was responsible for content approval with each client, in addition to scheduling and publishing content on social media.Managed social media strategically, creating publication schedules and monitoring engagement, audience growth, and conversion.Led a marketing team of 6 people, coordinating daily activities, delegating responsibilities, and ensuring the effective execution of campaigns. Fostered a collaborative and results-oriented environment, maintaining clear communication, offering constructive feedback, and promoting a positive work atmosphere.
  • Penze
    Marketing Team Leader
    Penze Feb 2022 - Mar 2024
    Promoted to leader of a marketing team of six people, coordinating daily activities, delegating responsibilities, and ensuring the effective execution of campaigns. I fostered a collaborative and results-oriented environment, maintaining clear communication, providing constructive feedback, and promoting a positive work atmosphere.
  • Penze
    Mid-Level Marketing Analyst | Team Leader
    Penze Jun 2022 - Aug 2022
    Managed the relationship with more than 15 high-demand clients, acting as a strategic point of contact to ensure satisfaction and alignment of expectations in marketing campaigns. Proactively solved problems while maintaining clear and effective communication throughout the process.Developed and executed customized content strategies for various digital channels, aligning marketing goals with target audiences and brand objectives. Monitored performance and adjusted planning to optimize results, always focused on lead generation and engagement.Created internal briefs and delegated tasks to the responsible parties.Created and reviewed advertising and institutional texts, adapting the brand's tone of voice to different formats, such as social media posts, blogs, and promotional materials, ensuring clarity, persuasion, and consistency in communications to maximize message impact.Was responsible for content approval with each client, in addition to scheduling and publishing content on social media.Managed social media strategically, creating publication schedules and monitoring engagement, audience growth, and conversion.Led a marketing team of 6 people, coordinating daily activities, delegating responsibilities, and ensuring the effective execution of campaigns. Fostered a collaborative and results-oriented environment, maintaining clear communication, offering constructive feedback, and promoting a positive work atmosphere.
  • Penze
    Junior Marketing Analyst
    Penze Oct 2021 - May 2022
    Assis, São Paulo, Brasil
    I managed relationships with over 15 high-demand clients, acting as a strategic point of contact to ensure satisfaction and alignment of expectations in marketing campaigns. I proactively solved problems while maintaining clear and effective communication throughout the process.I developed and executed customized content strategies for various digital channels, aligning marketing objectives with the target audience and brand goals. I monitored performance and adjusted planning to optimize results, always focused on lead generation and engagement.I created and reviewed advertising and institutional texts, adapting the brand's tone of voice for different formats, such as social media posts, blogs, and promotional materials. I ensured clarity, persuasion, and consistency in communications to maximize the impact of the messages.I managed social media strategically, creating publication schedules and monitoring engagement, audience growth, and conversion.As the leader of a marketing team of six people, I coordinated daily activities, delegated responsibilities, and ensured the effective execution of campaigns. I fostered a collaborative and results-oriented environment, maintaining clear communication, providing constructive feedback, and promoting a positive work atmosphere.
  • Penze
    Marketing Assistant
    Penze Aug 2021 - Sep 2021
    Assis, São Paulo, Brasil
    Managed the relationship with more than 15 high-demand clients, acting as a strategic point of contact to ensure satisfaction and alignment of expectations in marketing campaigns. Proactively solved problems while maintaining clear and effective communication throughout the process.Developed and executed customized content strategies for various digital channels, aligning marketing goals with target audiences and brand objectives. Monitored performance and adjusted planning to optimize results, always focused on lead generation and engagement.Created internal briefs and delegated tasks to the responsible parties.Created and reviewed advertising and institutional texts, adapting the brand's tone of voice to different formats, such as social media posts, blogs, and promotional materials, ensuring clarity, persuasion, and consistency in communications to maximize message impact.Was responsible for content approval with each client, in addition to scheduling and publishing content on social media.Managed social media strategically, creating publication schedules and monitoring engagement, audience growth, and conversion.
  • Insigne Comunicação
    Customer Service | Writing | Copywriter
    Insigne Comunicação Mar 2021 - Jan 2022
    I managed relationships with potential clients, focusing on prospecting and retention while always seeking to create strategic partnerships that met the communication and digital marketing needs of clients.I wrote and reviewed content created by the planning team, adapting the tone of voice and ensuring consistency across all materials for social media.I contributed to the creation of personalized strategies for the target audience, focusing on increasing engagement and conversion.
  • Cláudia Presentes
    Social Media | Digital Media Analyst
    Cláudia Presentes Mar 2020 - Nov 2020
    Presidente Prudente, São Paulo, Brasil
    I developed and created visual and textual content for the company's social media and website, aiming to increase engagement and the brand's digital presence.I directly interacted with the public through social media and WhatsApp, responding to inquiries, solving problems, and maintaining a high level of customer satisfaction.I managed and updated the e-commerce website, including adding over 100 new products, reviewing descriptions and images, ensuring a smooth and optimized shopping experience for customers.I monitored and managed product inventory, ensuring that the sales platform was always updated and aligned with actual availability, optimizing sales flow and avoiding stockouts.I prepared over 15 daily and monthly sales reports, analyzing performance metrics to provide insights on consumption trends and support strategic decision-making for increasing sales.
  • Mulher [+]
    Social Media | Digital Media Analyst
    Mulher [+] Sep 2019 - Feb 2020
    Presidente Prudente E Região, Brasil
    I actively participated in the strategic content planning for social media, aligning posts with brand goals and the target audience profile, ensuring a coherent flow of communication and engagement.I wrote and created over 100 creative and persuasive pieces of content, adapting them for different formats such as social media posts and blogs, while maintaining brand identity consistency and aiming to increase engagement and online visibility.I scheduled content using scheduling tools to ensure the brand's constant presence on social media, optimizing the timing of posts to maximize reach and engagement.I managed interactions with 7.7 thousand followers on Facebook and 5.1 thousand followers on Instagram, proactively responding to comments and messages, fostering a positive relationship and increasing audience satisfaction and loyalty.I collaborated in the conception and organization of the event "Woman [+] Entrepreneur," developing the creative concept, assisting with logistics, and ensuring execution aligned with the event's strategic objectives, focused on empowering and promoting female entrepreneurship.
  • Orleans Indústria Química
    Writing | Copywriter
    Orleans Indústria Química Apr 2019 - May 2019
    Presidente Prudente, São Paulo, Brasil
    I wrote and edited over 20 descriptions for cleaning product labels, ensuring clarity and accuracy in the information presented to consumers, using CorelDRAW.I collaborated with the team and the company's partner to ensure that the descriptions reflected the product value proposition and were optimized to meet legal and communication requirements.I performed over 20 continuous revisions of the produced material, adjusting the content based on received feedback, always aiming to improve the quality of the label information.I printed the labels and delivered them to the team responsible for filling the bottles and jugs, ensuring that the application of the labels was done correctly and efficiently.
  • Maysa Louzada Fotografia
    Photography Assistant
    Maysa Louzada Fotografia Jun 2018 - Feb 2019
    Paraguaçu Paulista E Região, Brasil
    I edited and processed over 15,000 images using Adobe Lightroom, ensuring the quality and aesthetics of the photographs in accordance with the company's standards and clients' expectations.I was responsible for printing over 3,000 high-quality photos and for burning DVD-Rs with the digital files, ensuring the efficient and organized delivery of materials to clients.I provided customer service, offering a friendly and personalized experience in delivering photographs and addressing inquiries, ensuring client satisfaction at all stages of the process.I supported an average of 100 newborn photography sessions, assisting in setting up the scenes, positioning accessories, and caring for the babies, ensuring a safe and comfortable environment for families.I participated in the creation and setup of scenes for photography sessions, ensuring that aesthetic details were aligned with the visual concept and the clients' briefing, contributing to the creative success of each session.
  • Prefeitura Municipal Da Estância Turística De Paraguaçu Paulista
    Pharmacy Assistant
    Prefeitura Municipal Da Estância Turística De Paraguaçu Paulista Mar 2016 - Aug 2016
    Paraguaçu Paulista E Região, Brasil
    Provided personalized service to citizens, offering detailed information about medications, addressing inquiries, and ensuring swift and efficient service, always aligned with public health guidelines.Responsible for registering medications in the Farmácia do Povo system, ensuring strict inventory control and accurate record updates, crucial for prescription tracking and medication flow.Coordinated the submission of orders via the system to the compounding pharmacy, allowing the start of the production process for customized medications, ensuring all information was correctly recorded for efficient production.Performed detailed checks of medical prescriptions, ensuring compliance with legal standards and guaranteeing safe and proper delivery of medications, always providing clear instructions to patients regarding usage and care.
  • Centro Auditivo Deise Galhardo Rosa Merce
    Receptionist
    Centro Auditivo Deise Galhardo Rosa Merce Jul 2015 - Oct 2015
    Paraguaçu Paulista E Região, Brasil
    Provided efficient and welcoming public service, coordinating the reception of patients and clients in a multidisciplinary environment. Responsible for providing accurate information about available services, assisting with appointment scheduling and referrals to professionals.Managed the administrative control of appointments, both through insurance plans and private pay, ensuring proper documentation and billing for each service. Handled account reconciliation with insurance companies, ensuring billing compliance and optimizing the payment process, ensuring effective financial management.
  • Bress Com, Imp, E Distribuição De Bebidas Ltda
    Office Assistant | Administrative Assistant
    Bress Com, Imp, E Distribuição De Bebidas Ltda Mar 2014 - Feb 2015
    São Paulo E Região, Brasil
    I performed daily administrative activities such as organizing documents, filling out reports, and supporting the sales team, optimizing the internal processes of the office.I managed the inventory of 100 labels of craft beers through the system, ensuring that quantities were always updated and assisting in logistics to prevent product shortages.I provided administrative support to the public and colleagues, addressing their demands with agility and efficiency, ensuring the smooth operation of the kiosk and office operations.
  • Bress Com, Imp, E Distribuição De Bebidas Ltda
    Sales Clerk | Sales Associate | Cashier
    Bress Com, Imp, E Distribuição De Bebidas Ltda Dec 2013 - Feb 2014
    São Paulo, São Paulo, Brasil
    I provided personalized and efficient customer service, presenting a portfolio of over 100 labels of craft beers and guiding customers about the products.I was responsible for opening and closing the cash register, ensuring accuracy in financial transactions, controlling the inventory of sold goods, and performing daily reconciliation of sales with the cash register.
  • Fbs Construtora
    Administrative Assistant | Office Assistant
    Fbs Construtora Nov 2012 - Sep 2013
    Paraguaçu Paulista E Região, Brasil
    Provided efficient and proactive service to the public and staff, handling administrative demands, clarifying questions about internal processes, and providing logistical support, always focusing on ensuring agility and satisfaction in daily interactions.Performed routine administrative tasks, such as document control, report preparation, and organization of internal processes, ensuring that administrative operations were always updated and aligned with the company’s needs.Managed the biweekly and monthly closing of machinery usage and performance, collecting and analyzing operational data to ensure the accuracy of financial and operational information sent to headquarters, contributing to strategic decision-making.Responsible for managing administrative mail, organizing and ensuring the correct dispatch of important documents and reports to the São Paulo headquarters, ensuring continuous and efficient communication.

Paula Spavier Education Details

Frequently Asked Questions about Paula Spavier

What is Paula Spavier's role at the current company?

Paula Spavier's current role is Senior Digital Marketing and Social Media Analyst | Team Leader.

What schools did Paula Spavier attend?

Paula Spavier attended Universidade Do Oeste Paulista, Awari, Etec Augusto Tortolero Araujo.

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