Senior Marketing Analyst | Team Leader
Managed the relationship with more than 15 high-demand clients, acting as a strategic point of contact to ensure satisfaction and alignment of expectations in marketing campaigns. Proactively solved problems while maintaining clear and effective communication throughout the process.Developed and executed customized content strategies for various digital channels, aligning marketing goals with target audiences and brand objectives. Monitored performance and adjusted planning to optimize results, always focused on lead generation and engagement.Created internal briefs and delegated tasks to the responsible parties.Created and reviewed advertising and institutional texts, adapting the brand's tone of voice to different formats, such as social media posts, blogs, and promotional materials, ensuring clarity, persuasion, and consistency in communications to maximize message impact.Was responsible for content approval with each client, in addition to scheduling and publishing content on social media.Managed social media strategically, creating publication schedules and monitoring engagement, audience growth, and conversion.Led a marketing team of 6 people, coordinating daily activities, delegating responsibilities, and ensuring the effective execution of campaigns. Fostered a collaborative and results-oriented environment, maintaining clear communication, offering constructive feedback, and promoting a positive work atmosphere.