Paula Tsetsilas Email & Phone Number

Portsmouth, New Hampshire, United States

Portsmouth, New Hampshire, United States

Directs and oversees all integrated marketing efforts on behalf of boutique education consulting firm: digital advertising, social media, thought-leader radio, print collateral, call-for-presenter opportunities, online contests/sponsorships.*Key contributor in doubling start-up's size in 4 years*Led marketing efforts that engaged more than 20,000 NH educators with professional development training during pivot to remote/hybrid learning*Drove 300% increase in state's dashboard usage working directly with NH Commissioner of Education as marketing consultant

Rye, Nh

School Board work:In this elected position, I chaired the "School Use During Declining Enrollment" and "District Reconfiguration" committees and led the transition of Grade 5 to Rye Junior High, the most significant change the district has faced in the past 30 years. In these roles, I was able to bring consensus to sensitive issues in the school community and impart positive change by involving all stakeholders. I also founded SAU50 Parent University and continue to coordinate special guest speakers to guide parents in managing the academic, social and emotional needs of their children.PTA work:As the PTA president, I led efforts to increase community engagement, which included district-wide events, fundraising, after-school enrichment activities and teacher/classroom support.

Boston, Ma

Managed two direct reports and cross-functional creative & media teams to support broadcast, print, POS, and packaging redesign for The Dial Corporation's bath & beauty line.

Boston, Ma

During the emergence of digital marketing, I developed a multi-pronged outbound email recontact program tailored to a buyer's unique stage in the purchasing cycle for General Motors client.

Philadephia, Pa

Working with some of industry's best and brightest, I gained a true appreciation for strategic planning, market research and developing a buyer's persona.*Oversaw strategic planning, media planning and creative development for the Agency's largest account, Bell Atlantic (now Verizon).

Boston, Ma

Working for regional clients, I learned the nuts & bolts of the creative and account management processes. Executed multi-media campaigns: broadcast radio & TV, print, out of home, direct marketing, sales collateral, and retail catalogs.