Paula Yudelevit Email and Phone Number

HART for Animals, Inc. is a non-profit organization dedicated to saving the lives of homeless pets in Western Maryland. Through a network of volunteers – individuals and rescue organizations – HART is able to rescue animals from the Garrett County shelter and give them a chance to find a permanent home. HART's mission is to improve the condition of animals in Western Maryland by:• Saving the lives of adoptable animals through rescue and transport to areas where they will have a better chance of being adopted.• Reducing pet overpopulation through low-cost spaying and neutering.• Building a humane and friendly animal adoption center, where adoptable animals will never have to be euthanized.• Providing information and education to owners about responsible pet ownership, obedience training and rehabilitation of rescues to reduce the number of relinquished and abandoned animals.In Garrett County, animal welfare is a low priority and it has become the responsibility of volunteer and animal organizations to rescue and protect the animals in the region. In 2007, the HART Board of Directors decided that the condition of the homeless animals could no longer be tolerated and began raising money for the HART for Animals Center, as well as funding for its rescue and spay/neuter programs. In an effort to reduce the problem of pet overpopulation, HART opened a low-cost spay/neuter clinic in 2009. HART for Animals Center has laid the foundation and will begin construction of the building next month. HART has raised over $750,000 in grants and donations, and received a USDA loan and grant for the construction. An additional $250,000 is still needed toward the purchase of equipment and supplies, which will ensure the success of the new Center. In addition to income generated by a veterinary clinic, a boarding spa, a grooming service and a retail area, $150,000 in grants and fundraising efforts will be needed annually to maintain a balanced budget.

MarketWorks helps small businesses differentiate themselves from their competition through brand development and integrated marketing programs. We will work with you to create and implement a marketing plan or specific initiatives from public relations and website development to grand openings and social media.

Directed marketing efforts for ski/golf resort/real estate development through a strategic plan that focused on target audiences and markets and creatively communicated to those segments. Continually analyzed initiatives to measure success against goals and objectives. Developed communication plans and implemented brand standards for consistency in all vehicles of communication and directed redesign and content management of web site.• Increased skier visits by 46% and sales volume by 37% in first year as Marketing Director.• Achieved over $220,000 in media value through extensive and targeted public relations efforts.• Created “Discover Tours” for real estate development which assisted in the immediate sales of neighborhoods within the real estate development.

Managed the development of the brand merchandising and Olympic program for up to 180,000 employees within the United States and internationally. Created strategy and led agency in the development of the brand merchandise and Olympic catalogs, web site, company stores, and custom merchandise designed to reinforce brand recognition, maintain brand consistency and meet the bank’s business objectives. • Achieved $4MM in sales improvements within 24 months.• Developed, implemented and maintained yearly brand merchandising strategy, with 2000 sales volume totaling $10MM and anticipated volume of $15MM in 2001.• Initiated integration of business affiliates into one program, resulting in cost savings of $300,000.• Opened two company stores in retail centers. The 400 square foot Charlotte store produced $500,000 in sales in its first yearManaged Point-of-Sale creative and communications across customer channels. Key member of brand implementation team responsible for the introduction of “new” Bank of America retail environment across 21 states. • Managed the agency’s installation of $26MM merchandising system in over 4,700 bank branches.• Created brand identity, environments and signage guidelines.• Developed and implemented national associate training program.Developed, negotiated and executed cross-promotional alliances with strategic marketing partners designed to support product sales and acquire profitable relationships within targeted segments while enhancing the brand. • Developed ROI plan to measure national sales incentive program budget against total sales. • Wrote Olympic Sweepstakes proposal to acquire major prize awards from Buick, Southern Living, and Kodak.• Created the Southern Living Dream House promotion. The year long monthly series of high profit product “advertorials” yielded 12,000 visitors to the home, twelve jumbo mortgages, 35 home equity loans and 285 investment products.