Paula Acebo Pena Email & Phone Number

Berlin, De

As a freelance consultant, I have partnered with various brands and businesses to optimize their digital presence and achieve their business goals. My responsibilities include developing and executing content marketing strategies, creating original and relevant content, and managing social media to enhance engagement and reach. Additionally, I conduct social data analysis to measure campaign impact and adjust strategies in real-time. My focus is on building strong digital communities and helping brands connect with their audiences more effectively.

Berlín, Alemania

- Execute local content strategies using an understanding of current local content trends and the digital marketing landscape, with a focus on growing the fan base and improving engagement.- Analyse and use data to make informed decisions to improve content consumption.- Develop advertising campaigns to reach new audiences.

Madrid, Comunidad De Madrid, España

Current clients: Garnier: https://www.instagram.com/garnier_es/Bloom: https://www.instagram.com/bebloomers/Philips: https://www.instagram.com/philipsspain/https://www.instagram.com/philipsavent.es/What I'm doing:- Develop engaging content series and narratives across social media channels all the way from concepts to posts with the main purpose to engage and interact with the community while also growing channels’ reach.- Own the management of several social media channels such as Facebook, Instagram, and Tik Tok.- Monitor and analyse performance of commercial communication, derive local insights and define improvements based on KPIs.- Contribute creativity and a solution-centric approach to questions our audience may have.- Identify potential digital creators and influencers for collaborations- Reach out to creators and discuss collaborations- Manage relationships with creators and influencers that we work with.- Participation in agency new business proposals that include social media needs.

Madrid, Comunidad De Madrid, España

Clients: YSL Beauty, Armani Beauty, Cacharel, Matusalem Rum. - Develop compelling content series and narratives across social media channels, from concept to post, with the primary goal of engaging and interacting with the community while increasing the channels' reach.- Drive the editorial direction of the social media channels.- Work very closely with the Creative Studio to produce and create specific social media content (daily content and large campaigns).- Really understand and empathise with the community and translate this into content and share with relevant stakeholders.- Use social media analytics to understand which content performs best and adjust social media strategy accordingly.- Create and distribute training programmes to internal departments and customers.- Cover events.

Las Rozas De Madrid Y Alrededores, España

Clients: Gran Meliá Hotels & Resorts, Meliá Hotels International, Meliá Rewards and Meliá Hotels and Resorts.- Lead a team of community managers across the different channels and markets.- Develop content strategy across all digital channels.- Help build and lead the spanish content team.- Social media strategy and posting relevant content across all channels both in english and spanish.- Support with planning and execution photo and video shoots- Monitor and analyse performance of commercial communication, derive local insights and define improvements based on KPIs.- Establish a wider variety in our collaboration with non-financial creators, influencers and celebrities and create lasting relationships.

Fashion stylist assistant to Ling Magazine, Vueling's onboard magazine.

Madrid

Co-founder of the textile brand Maison Patme, based on the sale of T-shirts and sweatshirts made in Spain with an underground and avant-garde design.https://www.facebook.com/pages/Maison-PATME/171235186414971?fref=ts

Madrid

Responsable del contenido digitalGestión y monitorización de redes sociales y blog - http://miradatrendy.com.Encargada de la marca propia Sweet&Sexy by Don Algodón.Cumplir con los objetivos marcados e implantación de las políticas definidas por la Dirección.Control y coordinación de stock en el punto de venta y almacén. Realización de inventarios.Garantizar el buen servicio a clientes y proveedores.

Madrid Y Alrededores, España

- Undertaking production-specific research, which includes sourcing locations, talent and voiceover artists.- Attending production meetings.- Assisting with production-related paperwork, permissions, and licences-- Working closely with and assisting the production team.- Occasionally assisting on set-

- News coverage.- Video recording.- Video editing (Final Cut)- Video voice-over.- Upload the videos to the corresponding platform.

Madrid Y Alrededores, España

- Help execute on the community platform strategy, roadmap, and success metrics.- Moderate, listen and engage regularly with the community, providing them with any support and resources they need. - Constantly gather feedback from the community and bring those insights to the appropriate internal teams.- Escalate and flag issues as needed to keep the community a trusted space.- Help manage and execute a community content strategy.

Licentiate Degree, Journalism

Certificado En Periodismo Avanzado

Master Of Journalism, Máster En Periodismo

Curso En Diseño Gráfico

Curso E-Commerce, 9/10

Estrategia De Marketing Online

Data Analyst