Paula Alvarado

Paula Alvarado Email and Phone Number

Bilingual journalist and content creator. Sustainability, circular + regenerative economy, climate tech and urban biodiversity. @ Antom.la
Paula Alvarado's Location
Argentina, Argentina
Paula Alvarado's Contact Details

Paula Alvarado personal email

n/a
About Paula Alvarado

Journalist and content editor with extensive experience in media and institutional/brand communication. Worked as a cultural observer and trend interpreter. Strong eye for photography and adept at image/video editing for social media. Proficient in various CMS and collaboration tools. Specialized in environmental issues, circular and regenerative economy, climate tech, and urban biodiversity. Covered events in and reported from France, Brazil, Costa Rica, rural Argentina, and aboard a vessel in the South Pacific Ocean (Chile).

Paula Alvarado's Current Company Details
Antom.la

Antom.La

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Bilingual journalist and content creator. Sustainability, circular + regenerative economy, climate tech and urban biodiversity.
Paula Alvarado Work Experience Details
  • Antom.La
    Writer / Communication Professional
    Antom.La Oct 2021 - Present
    Antom is an investment fund focused on accelerating the path to regenerative economics in Latin America. It does so by funding and empowering climate tech startups, strengthening the local ecosystem through events, and informing the community through a +1000 subscriber niche newsletter (www.pulsobyantom.substack.com/). I'm part of the team that helped launch the company, now highly regarded as a climate tech reference point in Argentina. My current role is co-writing and editing the newsletter, managing social media and institutional communication.
  • La Nacion
    Freelance Writer
    La Nacion Jan 2014 - Present
    I am a contributing writer to La Nacion, one of Argentina's major media companies. I write about responsible consumption, sustainable design, architecture and green urbanism for the company's Living magazine and online media.
  • La Nacion
    Social Media Manager
    La Nacion Apr 2017 - Jun 2023
    - Social media editor for Revista Living.- Launched their Instagram account @revistalivingarg, growing it from 0 to over 800,000 followers.- Coordinated the editorial calendar by "translating" content from the print magazine to digital platforms, and handling a high volume of published pieces daily.- Covered events and communication campaigns for two design and decoration exhibitions organized by the magazine.- The job involved coordination with the magazine’s management and editorial teams, as well as with commercial teams for client content publication.- Also collaborated in producing some content for brands.
  • Bai Cultura Ambiental
    Publisher
    Bai Cultura Ambiental 2019 - Present
    I founded a boutique publishing firm focused on books and print products around environmental culture.
  • Wgsn
    Contributor
    Wgsn Jan 2014 - Dec 2022
    I was a freelance reporter and writer for this company, a leading trend researcher for the fashion and lifestyle industry. I was assigned to report on the Buenos Aires fashion and interior design scenes for the company's travel guides and digital media.
  • Discovery Inc
    Marketing Communications Writer
    Discovery Inc Apr 2016 - May 2018
    Argentina
    Press release production for Discovery Latin America's new programs and season premieres for the Latin American market (including Discovery Channel, Discovery Home & Health, Discovery ID, Discovery Kids). The work involved analyzing show summaries, episode guides, images, and videos, identifying newsworthy elements (well-known characters, notable statements or episodes, etc.), and producing press releases that would encourage regional media to promote the premieres. The work included coordination with the Discovery Latin America marketing team.
  • Discovery Inc
    Online Content Editor
    Discovery Inc Jan 2013 - Mar 2016
    I assembled and led a team of writers to produce content for various Discovery Latin America digital media verticals, including Discovery Channel, Discovery Home & Health, Discovery Sports, and Discovery Turbo. I managed the editorial calendar, overseeing the daily production of 5+ articles, ensuring timely delivery and accurate upload to their CMS. This role required close collaboration with the Digital Media and Marketing teams to seamlessly integrate current news with promotional content centered on network shows and their key characters.
  • Discovery Latin America
    Blogger
    Discovery Latin America Jan 2009 - Dec 2012
    As a writer and editor for Discovery Latin America digital media, I helped launch Spanish and Portuguese versions of the award-winning website TreeHugger.com for the Latin audience.
  • Ba Inspiration
    Editor
    Ba Inspiration Apr 2007 - Dec 2012
    Founder and editor of the website covering design, arts and places in Buenos Aires, named one of Top Ten Interior Design Blogs from Latin America by WGSN.
  • Treehugger
    Writer, Treehugger.Com
    Treehugger 2005 - Dec 2012
    Buenos Aires correspondent for the website once called "the green CNN" of the web. I reported on the Latin American and Argentine green scenes since 2005 with various assignments, among them reporting aboard an expedition sailing the South Pacific from Valdivia to Easter Island (Chile) in search of ocean plastic pollution; and covering the Rio+20 United Nations Conference on Sustainable Development in Rio de Janeiro, Brazil.
  • Green Drinks International
    Co Founder, Buenos Aires Chapter
    Green Drinks International Aug 2009 - Mar 2012
    I was the co-founder and organizer of the most important networking event for professionals in the sustainable development scene in Buenos Aires. We organized monthly events that gathered 60 to 100 professionals.
  • Tuverde.Com
    Founding Editor
    Tuverde.Com Jan 2009 - May 2010
    As founding editor, I created a content strategy for the launch of one of the first purely green websites in Latin America. Seven years later, some of the pieces we devised and formatted for the site are still among the top-ranking results on search engines under strategic keywords.
  • Iconoculture
    Cultural Fluent
    Iconoculture Jun 2007 - Dec 2008
    Worked as a consumer-trends observer and interpreter for the American company now called CEB Iconoculture Consumer Insights. The job consisted on reporting local consumer trends contextualizing them within the Argentine culture.
  • Latinspots
    Staff Reporter
    Latinspots Mar 2005 - Jul 2008
    Staff writer for one of Latin America's most important magazines about advertising creativity. Assigned to cover the Cannes Lions International Festival of Creativity in the French Riviera for three consecutive years, to cover events in Brazil, and to interview top executives from all over the world both in Argentina and abroad.
  • Ferias & Congresos
    Intern
    Ferias & Congresos Jun 2003 - Dec 2004
    Reporting intern at this trade magazine about the commercial fairs and congresses industry. Traveled on assignment to Sao Paulo, Brazil, and several domestic destinations in Argentina.

Paula Alvarado Skills

Blogging Journalism Social Media Editing Spanish Editorial Public Relations Magazines Advertising Storytelling Media Relations New Media Writing Content Strategy Copy Editing Publications Research Digital Media Seo Content Management Trend Analysis Copywriting Css Html

Paula Alvarado Education Details

  • Tea Y Deportea
    Tea Y Deportea
    Journalism
  • Anfibia
    Anfibia
    Taller Escribir Historias En La Era De La Inteligencia Artificial: De La Crónica Al Storytelling
  • Universidad Nacional De Tres De Febrero
    Diplomatura En Perspectiva Ambiental E Industrias Culturales

Frequently Asked Questions about Paula Alvarado

What company does Paula Alvarado work for?

Paula Alvarado works for Antom.la

What is Paula Alvarado's role at the current company?

Paula Alvarado's current role is Bilingual journalist and content creator. Sustainability, circular + regenerative economy, climate tech and urban biodiversity..

What is Paula Alvarado's email address?

Paula Alvarado's email address is p@paulaalvarado.com

What schools did Paula Alvarado attend?

Paula Alvarado attended Tea Y Deportea, Anfibia, Universidad Nacional De Tres De Febrero.

What are some of Paula Alvarado's interests?

Paula Alvarado has interest in Animal Welfare.

What skills is Paula Alvarado known for?

Paula Alvarado has skills like Blogging, Journalism, Social Media, Editing, Spanish, Editorial, Public Relations, Magazines, Advertising, Storytelling, Media Relations, New Media.

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