Specialist in designing and co-creating innovative business strategies, aimed at promoting the sustainable growth of companies. My approach is based on a deep and analytical understanding of the business, its teams and its environment, allowing me to identify unique opportunities and turn challenges into tangible successes. My ability to combine analysis with creativity translates into solid solutions adapted to each company.

Responsable de diseñar e implementar estrategias de ventas y marketing en las líneas de negocios de equipos nuevos y rental fleet, garantizando crecimiento escalable y sostenible del negocio en Chile y Perú.Principales Logros:• Creación y dirección del área de BI y Marketing digital, permitiendo aumentar un 26,5% los leads calificados.• Rediseña equipo de ventas y su proceso, aumentando 205% prospección y 11,3% en nuevos clientes.• Fortalece relación comercial con los principales clientes del rental fleet, aumentando 2,3 veces el valor empresa.• Lidera proyecto Go To Market en Perú, mediante una alianza con distribuidor y primeras exportaciones.

Responsable de generar y definir estrategias comerciales, garantizando crecimiento escalable y sostenible del negocio.Principales Logros:• Redefine el negocio de la compañía mediante el desarrollo de nuevos productos e impulsa nuevas oportunidades de mercados, generando un crecimiento de 1025% en 2020 y de 15% en 2021. • Identifica y desarrolla alianzas comerciales con organizaciones como Buk, Cdt y CChC, logrando impactar en los resultados de la compañía en un 85% del presupuesto en 2020 y 45% en 2021.• Fortalece relación comercial con los principales clientes, aumentando en promedio 3,1 veces el valor empresa.

It is a Technological Startup, belonging to the company builder BNTF, dedicated to digitizing and automating project tracking and progress control in the construction industry.Key Achievements: • Builds and leads the sales and digital marketing area, achieving a 750% increase in leads in 2019, enabling sales growth of 225% in 2020 and 7% in 2021.• Redesigns and customizes the value proposition, actively participating in the development of new product functionalities, resulting in an increase in new customers by 45% and 25% in 2020 and 2021, respectively.• Designs, develops, and executes the external communication media strategy and policy with the purpose of enhancing brand image and corporate reputation.

It is a British multinational company specializing in collective food services within corporate casinos, with a presence across diverse industries including mining, education, health, industrial, and banking.Key Achievements: • Analyzes and determines potential demand, segments, and targets according to industries, enabling efficient planning of commercial actions and resources.• Redesigns and customizes the value proposition according to the target and industry, resulting in a 2-point increase in the customer retention indicator and an approximate 10% growth in new customers.• Develops brand presence in key contracts, incorporating new graphic elements and look & feel, leading to a 3-point average increase in annual satisfaction survey

• Developing and executing the business plan focusing on the results of the 3 services provided by the company. Responsible for redesigning the sales department and leading a consultative sales team, along with scheduling and control of the visit plan, pipeline and forecast.• Redesigned the sales department, proposing profitable solutions for the company, which resulted in a 300% increase in leads and a 10% increase in the customer portfolio compared to the previous year.• Created a unified business monitoring and control system for sales with a focus on leads and forecast, which resulted in efficient planning of the company's business actions and resources in search of business closures.• Designed a sales incentive plan, delineation of territory, establishment of sales quotas and definition of performance standards of the sales team, which led to executives maximizing their sales performance, carrying out a 100% closing of business in 2 of the 3 services provided.• Built the price list for each line of products with their respective levels of authorization of discounts, which resulted in control and ensured the profitability of the products.• Developed and executed cross-selling in the company's product lines in order to strengthen and secure the revenues committed in the budget.• Created and executed business seminars at a national level in order to promote and lead new clients. This activity led to closi ng business equivalent to 31% of the total.

• Developed and executed the business plan with a focus on the result. Responsible for leading a nationwide sales team and the scheduling and control of the executive visit plan and sales forecast.• Optimized and standardized the type of information sent to the international department of the holding, to approve business closings, which resulted in a 50% reduction in response times.• Redesigned the geographical distribution of the sales team in 2012, resulting in an increase of 50% in leads, 20% in new customers, 15% in leasing placements and a reduction of 50% in the response time compared to the previous year.• Created a unified system of monitoring and control of business for sales with focus on forcasting, which led to efficient planning of the actions and resources of the company in search of business closures.• Designed a sales incentive plan for 2013 which encouraged Sales Representatives to maximize their sales performance and carry out 100% of their planned sales visits, 85% leasing placements and 95% accuracy in sales forecasting.• Generated a “zero interest” campaign in partnership with used-division in 2013, which increased leasing placements by 40%.• Designed a risk fund in 2014 for PYME customers, which resulted in an increase of 10% in leasing placements monthly, which also generated a new market share of new strategic machinery for the holding.

• Capturing, developing and managing customer portfolios.• Meeting budget targets.• Proposing, developing and executing customized solutions, according to the need of each client and industry such as construction and mining contractor.• Responsible for increasing the number of leasing financing placements with coverage in the north zone of Chile (I – IV Region) during fiscal year 2010 and coverage in the central zone of Chile (RM, VI and VII región) during fiscal year 2011.• Complied with 100% of the sales forecast for the period in charge of each geographical area.

• Management and preparation of commercial reports required by the Finance Manager• Monitoring the results monthly with respect to the plan and reporting deviations• Providing support in the closing and post-sale process to the commercial representatives at the national level.

• Responsible for market research required by the commercial manager for the rental and sale of used equipment departments, such as price analysis, positioning, product and sales channels• Company Website Administrator• Advertising and promotion of the rental and sales of used equipment departments.