Paula Ribeiro Email and Phone Number
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Business management experience, built in +20 years, in areas strongly linked to the business growth strategy, across companies with different dimensions and characteristics, always in a multinational environment and with a very strong bias for Fast Moving Consumer Goods (FMCG). Holistic profile with the strategic vision of the entire value chain with proven results in:- strategic definition and planning- brand building- go to market planning- brand campaigns- innovation and new product launches- sustainability- corporate communicationSuccessful business experience in new, developing, mature and turn-around brands. Devoted coach and mentor with proven track record in training and developing managers to their peak performance. Bias for action and results under pressure, open minded and with a strong passion for winning.
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Executive Strategy And Research DirectorUnlock Brands® Oct 2023 - Present
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Head Of Strategic Management Vegetables CategorySumol+Compal Apr 2023 - Sep 2023Carnaxide, Lisboa, Pt -
Head Of Sustainability & Corporate CommunicationSumol+Compal Jan 2021 - Mar 2023Carnaxide, Lisboa, Pt
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Strategic Marketing Manager - New ConceptsSumol+Compal Mar 2016 - Mar 2023Carnaxide, Lisboa, Pt
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Head Of Marketing & Trade MarketingDan Cake (Portugal), Sa Jul 2013 - Feb 2016Lisbon, Pt -
Head Of Marketing & Trade MarketingDanesita Jul 2013 - Feb 2016Lisbon, Pt -
Senior Brand Manager Grego & DanupDanone Apr 2011 - Jun 2013Paris, FrLeader for 2 brands playing in different segments:- definition of these brands strategy (positioning, equity and architecture)- development and implementation of the Annual Marketing Plan (communication, promotion, innovation, portfolio)- budget management and Profit & Loss (P&L) maximization Bought Grego to be the only brand growing in a recessive market (highly ahead of company top & bottom line growth) with 360º marketing plan (TV, in store, out of store), together with significant innovation.Completely redesigned Danup with new brand positioning, new identity, new product and new bottle. Approach presented by Danone CEO as international best practice.Team Management with 1 Brand Manager as direct report. -
Senior Brand Manager ActiviaDanone Mar 2009 - Mar 2011Paris, FrBrand leader of the most important brand of the company, developed 360º Activation Plan (TV copy, media plan, in store activation and breakthrough innovation) that increased brand penetration +7pp and achieved sales record in Portugal (+37% uplift, still the highest sales level ever achieved)Leader of the team who launched 2 big innovations in yogurt market in Portugal: Activia Break and Activia Cheese presented by Kantar Worldpanel as case studies of effectiveness in recruiting consumers.Team Management with 2 Brand Managers as direct reports.
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Senior Brand Manager DanacolDanone Mar 2007 - Feb 2009Paris, FrDeveloped campaign with celebrities and independent medical associations to raise awareness of cholesterol and position brand as part of the solution.This campaign positively impacted brand awareness and credibility, doubled sales and brand became segment leader.
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Junior Brand Manager Corpos DanoneDanone Aug 2005 - Mar 2007Paris, FrResponsible for managing Plano Corpos Danone (digital platform program with call center support) and CRM campaigns, the launch of new products and the design and implementation of activities in store.
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Product ManagerBanco Espirito Santo Apr 2003 - Jul 2005Oeiras, PtResponsible for the research on trends and consumer behavior via internal call center (target definition, scripts and results analysis). Also responsible for the analysis and definition of the product portfolio and activation for the sales team. -
Segment Manager AffluentBanco Espirito Santo Aug 2000 - Mar 2003Oeiras, PtManager of the Affluent segment: definition of strategy, analysis and monitoring of segment evolution and setting goals for each annual trade counter.
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Brand Manager Assistant InternshipL'Oreal Feb 2000 - Jul 2000Paris, FrResponsible for changes in packaging and for the support of the Brand Manager, specifically in below the line activities.
Paula Ribeiro Skills
Paula Ribeiro Education Details
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Universidade Nova De LisboaManagement -
Inesting Marketing Tecnologico
Frequently Asked Questions about Paula Ribeiro
What company does Paula Ribeiro work for?
Paula Ribeiro works for Unlock Brands®
What is Paula Ribeiro's role at the current company?
Paula Ribeiro's current role is Business Strategy | Marketing | Innovation | Sustainability | Communication.
What is Paula Ribeiro's email address?
Paula Ribeiro's email address is pa****@****one.com
What is Paula Ribeiro's direct phone number?
Paula Ribeiro's direct phone number is +351 21 953*****
What schools did Paula Ribeiro attend?
Paula Ribeiro attended Universidade Nova De Lisboa, Inesting Marketing Tecnologico.
What skills is Paula Ribeiro known for?
Paula Ribeiro has skills like Brand Management, Marketing Management, Marketing Strategy, Fmcg, Business Strategy, Digital Marketing, Team Management, Market Analysis, Customer Insight, Product Marketing, Strategic Planning, Market Research.
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