Executive Strategy And Research Director
Current
Oct 2023 - Present
AeroLeads people directory · profile
Paula Ribeiro Email & Phone Number
Executive Strategy and Research Director
at
Unlock Brands®
1 work email found
@sumolcompal.pt
1 phone found area 121
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Executive Strategy and Research Director
Location
Lisboa, Lisbon, Portugal
Who is Paula Ribeiro? Overview
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Quick answer
Paula Ribeiro is listed as Executive Strategy and Research Director at Unlock Brands®, based in Lisboa, Lisbon, Portugal. AeroLeads shows a work email signal at sumolcompal.pt, phone signal with area code 121, and a matched LinkedIn profile for Paula Ribeiro.
Paula Ribeiro previously worked as Head of Strategic Management Vegetables Category at Sumol+Compal and Head of Sustainability & Corporate Communication at Sumol+Compal. Paula Ribeiro holds Bachelor'S Degree, Management from Universidade Nova De Lisboa.
Company email context
Email format at Unlock Brands®
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{first}.{last}@sumolcompal.pt
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Profile bio
About Paula Ribeiro
Business management experience, built in +20 years, in areas strongly linked to the business growth strategy, across companies with different dimensions and characteristics, always in a multinational environment and with a very strong bias for Fast Moving Consumer Goods (FMCG). Holistic profile with the strategic vision of the entire value chain with proven results in:- strategic definition and planning- brand building- go to market planning- brand campaigns- innovation and new product launches- sustainability- corporate communicationSuccessful business experience in new, developing, mature and turn-around brands. Devoted coach and mentor with proven track record in training and developing managers to their peak performance. Bias for action and results under pressure, open minded and with a strong passion for winning.
Listed skills include Brand Management, Marketing Management, Marketing Strategy, Fmcg, and 24 others.
Current workplace
Paula Ribeiro's current company
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13 roles
Paula Ribeiro work experience
A career timeline built from the work history available for this profile.
Head Of Strategic Management Vegetables Category
Apr 2023 - Sep 2023
Head Of Sustainability & Corporate Communication
Jan 2021 - Mar 2023
Strategic Marketing Manager - New Concepts
Mar 2016 - Mar 2023
Head Of Marketing & Trade Marketing
Jul 2013 - Feb 2016
Head Of Marketing & Trade Marketing
Jul 2013 - Feb 2016
Senior Brand Manager Grego & Danup
Leader for 2 brands playing in different segments:- definition of these brands strategy (positioning, equity and architecture)- development and implementation of the Annual Marketing Plan (communication, promotion, innovation, portfolio)- budget management and Profit & Loss (P&L) maximization Bought Grego to be the only brand growing in a recessive market (highly ahead of company top & bottom line growth) with 360º marketing plan (TV, in store, out of store), together with significant innovation.Completely redesigned Danup with new brand positioning, new identity, new product and new bottle. Approach presented by Danone CEO as international best practice.Team Management with 1 Brand Manager as direct report.
Apr 2011 - Jun 2013
Senior Brand Manager Activia
Brand leader of the most important brand of the company, developed 360º Activation Plan (TV copy, media plan, in store activation and breakthrough innovation) that increased brand penetration +7pp and achieved sales record in Portugal (+37% uplift, still the highest sales level ever achieved)Leader of the team who launched 2 big innovations in yogurt market in Portugal: Activia Break and Activia Cheese presented by Kantar Worldpanel as case studies of effectiveness in recruiting consumers.Team Management with 2 Brand Managers as direct reports.
Mar 2009 - Mar 2011
Senior Brand Manager Danacol
Developed campaign with celebrities and independent medical associations to raise awareness of cholesterol and position brand as part of the solution.This campaign positively impacted brand awareness and credibility, doubled sales and brand became segment leader.
Mar 2007 - Feb 2009
Junior Brand Manager Corpos Danone
Responsible for managing Plano Corpos Danone (digital platform program with call center support) and CRM campaigns, the launch of new products and the design and implementation of activities in store.
Aug 2005 - Mar 2007
Product Manager
Responsible for the research on trends and consumer behavior via internal call center (target definition, scripts and results analysis). Also responsible for the analysis and definition of the product portfolio and activation for the sales team.
Apr 2003 - Jul 2005
Segment Manager Affluent
Manager of the Affluent segment: definition of strategy, analysis and monitoring of segment evolution and setting goals for each annual trade counter.
Aug 2000 - Mar 2003
Brand Manager Assistant Internship
Responsible for changes in packaging and for the support of the Brand Manager, specifically in below the line activities.
Feb 2000 - Jul 2000
2 education records
Paula Ribeiro education
Bachelor'S Degree, Management
Universidade Nova De Lisboa
Education record
Inesting Marketing Tecnologico
FAQ
Frequently asked questions about Paula Ribeiro
Quick answers generated from the profile data available on this page.
What company does Paula Ribeiro work for?
Paula Ribeiro works for Unlock Brands®.
What is Paula Ribeiro's role at Unlock Brands®?
Paula Ribeiro is listed as Executive Strategy and Research Director at Unlock Brands®.
What is Paula Ribeiro's email address?
AeroLeads has found 1 work email signal at @sumolcompal.pt for Paula Ribeiro at Unlock Brands®.
What is Paula Ribeiro's phone number?
AeroLeads has found 1 phone signal(s) with area code 121 for Paula Ribeiro at Unlock Brands®.
Where is Paula Ribeiro based?
Paula Ribeiro is based in Lisboa, Lisbon, Portugal while working with Unlock Brands®.
What companies has Paula Ribeiro worked for?
Paula Ribeiro has worked for Unlock Brands®, Sumol+Compal, Dan Cake (Portugal), Sa, Danesita, and Danone.
How can I contact Paula Ribeiro?
You can use AeroLeads to view verified contact signals for Paula Ribeiro at Unlock Brands®, including work email, phone, and LinkedIn data when available.
What schools did Paula Ribeiro attend?
Paula Ribeiro holds Bachelor'S Degree, Management from Universidade Nova De Lisboa.
What skills is Paula Ribeiro known for?
Paula Ribeiro is listed with skills including Brand Management, Marketing Management, Marketing Strategy, Fmcg, Business Strategy, Digital Marketing, Team Management, and Market Analysis.
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