Paula Aristizábal Email & Phone Number

Bogotá, Co

Bogotá, Distrito Capital, Colombia

* Crafted client-centric strategies to deliver value and assist in achieving their business objectives.* Conducted in-depth product usability analyses, empowering clients to maximize tool utilization.* Oversaw and managed all stages of the customer lifecycle, ensuring a seamless experience.*Ensured a positive customer journey from initial interest in Neivor through post-purchase interactions.* Spearheaded company-wide up-selling and cross-selling processes.* Successfully reduced company churn through the implementation of targeted processes, communications, and follow-ups* Collaborated with the product development team to relay customer feedback and insights, contributing to continuous product improvement and innovation.

* Led the implementation of the HubSpot CRM for Marketing, Sales, and Service modules.* Spearheaded the mapping of Inbound processes tailored to the prospect's current lifecycle stage.* Innovated additional processes to optimize CRM functionality and enhance overall team efficiency.* Collaborated with cross-functional teams to align CRM strategies with overarching business goals.* Conducted regular training sessions to empower team members with CRM best practices.* Took charge of developing a qualification matrix for MQLs and SQLs, shaping tailored nurturing paths for each contact's needs.* Tracked and analyzed key metrics to drive data-driven decision-making in the department.* Actively contributed to the development and refinement of data governance policies.

Bogotá, Distrito Capital, Colombia

* Spearheaded the generation of comprehensive control reports for paid campaigns, search engine positioning, website behavior, and email marketing, utilizing tools such as HubSpot, Data Studio, Google * Analytics, Metabase, Metricool, and PowerBI.* Orchestrated all marketing automation activities using tools such as Zapier, Mailchimp, CleverTap, Google Tag Manager, and HubSpot, ensuring seamless and efficient workflows.* Took the lead in evaluating and implementing Growth processes, including the development of arrival journeys for contacts and engagement journeys for current users, enhancing overall user experience and retention.* Collaborated with cross-functional teams to align growth strategies with broader business objectives, ensuring a cohesive and integrated approach.

Bogotá, Distrito Capital, Colombia

* Encargada del análisis del portafolio de personas a través de análisis de grandes volúmenes de información mediante SQL* Responsable de generación de informes con gráficas e información de valor que ayuden a dirigir la toma de desiciones a alta gerencia

Bogotá, Distrito Capital, Colombia

* Responsable de la evaluación e implementación de procesos mediante la metodología BPMN con el fin de mejorar la eficiencia en las áreas de: Operaciones, finanzas, archivo,recursos humanos y ventas.* Líder de implementación de ERP para los módulos de: contabilidad, personal, mantenimiento, operaciones, ventas, CRM y compras.* Líder de creación e implementación de página web para aumentar posicionamiento y ventas. A su vez de hacer monitoreo correspondiente para hacer las optimizaciones oportunas.

Bogotá, Distrito Capital, Colombia

Administración De Empresas

Ingeniería Industrial