Paula Balduino Email & Phone Number

São Paulo, Brasil

● Leadership and supervision of a team of 5 collaborators, responsible for daily client service and coordinating squads, each with a portfolio of 15 to 20 accounts.● Effective performance in developing and implementing strategies in legal marketing and institutional communication, conflict resolution, crisis management and strengthening institutional relations.● Conduction of training for clients in areas such as Press Relations, Corporate Communication, Legal Marketing, LinkedIn for Business and Oratory Techniques, ensuring customers are well prepared and informed.● Close performance with consultants to understand client needs and develop project schedules and stages. Establishment of objectives and continuous monitoring of the progress of strategies implemented.● Management of legal marketing projects with different levels of complexity, from brand exploration to attracting and retaining leads.Development of strategies to maximize brand projection and generate business opportunities.● Responsible for monitoring everything from prospecting new clients to the final delivery of services and day-to-day monitoring.Involved in negotiations, customer delight and monitoring of quality of services provided.● Creation and execution of projects focused on lead generation and customer development strategies. Supervision of careerdevelopment of those being led, promoting growth and excellence in the team.● Transformation of an unstructured and unmotivated team into a cohesive and efficient team, with significant improvements in the working environment and financial results, reflecting the effectiveness of the reformulation and training strategies implemented.● Member of the Corporate Committee, responsible for the company's strategic decisions.

Salvador, Ba

- Part of the teaching staff of the LL.M. in Business Law offered by Faculdade Baiana de Direito, responsible for the “Legal Marketing” module. - The LL.M. in Business Law is a postgraduate program offered by the Faculdade Baiana de Direito. It aims to train its students to make corporate decisions and provide excellent legal services, in line with market reality and the multiple skills currently required. The program aims to develop the student's ability to solve corporate problems, considering that the legal sector is inserted in a business environment with other variables and needs to be aligned with other corporate sectors. Our course provides interdisciplinary training based on the connection between theory and practice and aims to train legal professionals. The highly qualified teaching staff has relevant professional experience and basic academic training.

São Paulo, Brasil

● Coordination of a team of 8 collaborators focused on the areas of creation, corporate social responsibility (CSR) and internal and external communication, including press relations. Report to the Communication Manager.● Leadership in the firm's image reformulation campaign after a severe crisis involving politically exposed people and accusations of conflict of interest in a case with national repercussions. Developed and implemented initiatives to restore the team's self-esteem and improve external perception of the firm.● Experience in scripting and recording content, producing internal newsletters, internal communication and organizing events for clients. Management of the firm's main annual event, which included lectures by international experts and attracted around 300 clients for a two-day event. ● Responsible for leading the crisis management initiative, identifying and discussing associated risks and implementing effective mitigation strategies.● Strengthening of corporate cultural responsibility with a significant focus on diversity and inclusion. Support for the development of speeches and initiatives aimed at promoting an inclusive environment.● Development and implementation of comprehensive communication strategies, most notably the firm's 60th anniversary campaign in 2019, which promoted a sense of internal belonging and reinforced the brand with clients.● Revitalization of the firm's visual identity in 2022, increased brand exposure through organic media and expansion of corporate social responsibility actions, including diversity and inclusion, environmental responsibility, mental health and voluntary work. ● Responsible for structuring the firm's relationship with the press, coordinating actions with the media and generating a weekly routine of repercussions in major media outlets, as well as establishing a positive agenda after the image crisis.

São Paulo

● Coordination of a team of 5 collaborators, focused on the automotive sector, with responsibility for leading and motivating the team, working on the development and implementation of communication strategies to promote market news and strengthen the brand with specialized press.● Responsible for monitoring the results of communication activities on a daily basis and adjusting strategies as necessary, with a focus on reviewing and approving editorial content to ensure the quality and consistency of communication.● Expertise in writing and preparing press releases to disseminate relevant news and updates, as well as creating institutional materials, including magazines, presentations, folders and content for websites.● Skills in preparing conduct guides for social media and for dealing with the press, as well as providing crisis management support, ensuring the brand's reputation is maintained during challenging situations.● Coordination of coverage of events and product launches, such as the Chery Brazil's launch project, accompanying auto parts events, facilitating interaction between journalists and executives.● Clients served: Solenis, ABVE (Brazilian Electric Vehicle Association), CIEAM (Amazonas State Industry Center), NGK, Valeo Service, Tenneco/Monroe Axios, Umicore, Banco Mercedes-Benz, ZEN, PST Electronics, ANEF (National Association of Vehicle Manufacturers' Financial Companies), Levorin, BorgWarner and Continental.

São Paulo, Brasil

● Responsible for managing a team of 5 collaborators, with a focus on developing and implementing communication strategies in line with organizational objectives.● Skills in monitoring and analyzing metrics and performance indicators on a daily basis, reviewing content and analyzing and approving editorials to ensure quality and compliance with company guidelines.● Production of communication materials such as magazines, presentations, folders, catalogs and content for websites, as well as preparing and writing press releases and managing relationships with journalists and media outlets. ● Expertise in the development of documents and materials for the organization and promotion of events, working in meetings and press conferences.● Clients served: Indian Motorcycle, DKT do Brasil (Prudence Condoms), BorgWarner, Meritor do Brasil, Aisin Automotive, Webasto, AGP Glass, Sindisider, Box 54, Cooper Standard, Sogefi and Dunlop.

São Paulo

- Production of the ABTO News, SBE, and BIU magazines (all aimed at medical organizations), interviews with professionals in each publication's area of interest, international interviews, editing, proofreading and decoupage, production of articles, and research. - Event coverage;- Production of newsletters;- Reviewing editorial content for internal and external use;- Press relations for the Brazilian Association of Organ Transplantation and the Brazilian Society of Endometriosis. - Translation (English/Portuguese/English) of articles, interviews, surveys, and e-mails. - Clients served: Incor, ABTO, SBE, SBU, RV+ Eventos - Production of the ABTO News, SBE, and BIU magazines (all aimed at medical organizations), containing interviews with professionals in each publication's area of interest, international interviews, editing, proofreading and decoupage, production of articles and research. - Coverage of events; - Production of newsletters; - Review of editorial content for internal and external use; - Press relations for the Brazilian Association of Organ Transplantation and the Brazilian Society of Endometriosis. - Translation (English/Portuguese/English) of articles, interviews, surveys, and e-mails. - Clients: Incor, ABTO, SBE, SBU, RV+ Eventos.Skills: Communication - Corporate Communication

São Paulo

- Production of the TV program Profissional&Negócios.- Preparing the agenda, searching sources, contacting press offices, inviting interviewees, and scheduling their participation. - Reception of guests, direction, production, and monitoring of recordings.- Production of the magazines Saúde Corporativa and profissional&negócios, containing interviews with professionals in the area of interest to each publication, and international interviews.- Editing (assistance)- Maintenance of the Fênix Editora website- Production of articles- Research- Event Coverage- Assistance with the Top of Mind HR Award event - Production of the TV program professional&business. - Preparing the agenda, searching for sources, contacting press offices, inviting interviewees, and scheduling their participation. - Reception of guests, direction, production and monitoring of recordings. - Production of the magazines Saúde Corporativa and profissional&negócios, containing interviews with professionals in the area of interest to each publication, and international interviews - Editing (assistance) - Maintenance of the Fênix Editora website - Production of articles - Research - Event coverage - Assistance with the HR Top of Mind Award.Skills: Communication - Corporate Communication

São Paulo

- Writing and revising scripts for distance learning courses in face-to-face, mobile, and tutorial formats. - Making storyboards- Monitoring the execution of the storyboard with the art team.- Content evaluation.- Producing and revising texts for websites, flyers, and banners.- Direct contact with clients to collect briefings and monitor actions and Institutional videos.- Clients: Pepsico and PricewaterhouseCoopers Skills: Customer service - Communication

United States

- Writing news about the American music scene and behavior. - Production of articles on the national music scene, from independent bands to the mainstream with interviews and curiosities. - Coverage of international concerts such as Pearl Jam, Goo Goo Dolls, Sugar Ray, Collective Soul, and Black Eyed Peas, plus festivals such as Ozzfest, Brazilian Day, and Celebrate Fairfax.

São Paulo, Brasil

- Updating the tourism content of the Brazilonboard.com website. Articles on the attractions of different parts of the country.- Maintaining support information from useful telephone numbers to restaurant and hotel directions.- Assisting in the weekly newsletter, answering readers' questions, and the company's internal communication.

Imes - Graduação Em Comunicação Social – Ênfase Em Jornalismo

Mba Em Comunicação Institucional E Gestão De Marcas

O curso de Comunicação Institucional e Gestão de Marcas busca qualificar um profissional capaz de promover o desenvolvimento de marcas e.

Master In Business Communication - Mbc

O Master in Business Communication - MBC se constitui numa proposta orientada para a construção de competências focalizada na gestão do.

Pós-Gradução Em Psicologia Organizacional

A gestão de pessoas em uma organização, tomando a Psicologia Organizacional por base, contribui diretamente para o bom andamento da.

Pós-Graduação Em Psicologia Transpessoal

O curso tem por finalidade a capacitação e o aperfeiçoamento de profissionais de diferentes áreas - saúde, educação, organização e outras.