Paula Laborda Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

Lead multidisciplinary design teams, driving frog’s design culture and expanding business opportunities. I work hands-on with teams to create innovative digital experiences, ensuring that solutions are both impactful and executable. Key responsibilities include: • Leading product design and digital experience projects for clients across diverse industries, directly contributing to design solutions from ideation to implementation. • Spearheading frog Spain’s Engagement and Climate initiatives, focused on improving employee experience, fostering engagement, and building a collaborative culture across the organization. • Mentoring and growing the design talent pipeline, ensuring the team’s continuous evolution and skill development. • Engaging in business development, helping frog secure high-impact design partnerships with leading global brands. • Working closely with cross-functional teams, ensuring the design solutions are not only visionary but also feasible and aligned with business and technical objectives.

Madrid, Spain

Led product design projects, overseeing the full design lifecycle, from discovery to post-launch, for top-tier clients. Key achievements: • Drove end-to-end design for multiple digital product programs, from ideation through to market launch. • Collaborated closely with cross-functional teams to align business goals, technical constraints, and user needs, ensuring seamless execution. • Increased user engagement and satisfaction by implementing user-centric design solutions based on thorough research and testing.

Munich, Bavaria, Germany

Led the App & Services team, driving design strategy and execution for innovative products in the smart home sector. Key accomplishments: • Led design efforts across all stages of product development, from user research to launch, for a range of consumer-focused digital products. • Collaborated with product managers, data scientists, CX, and developers to identify and capitalize on strategic opportunities. • Contributed to a 15% increase in user retention by enhancing the usability and functionality of key product features.

Stuttgart, Germany

Played a key role in the Digital Design team, leading and executing multidisciplinary projects from scoping and planning to user research, concept development, and delivery. Collaborated with leading global brands, shaping impactful digital experiences. Key responsibilities and achievements include: • Led user research initiatives, identified key opportunity areas, and developed design concepts for clients such as Huawei, LG, Audi, Schindler, Mercedes, Volkswagen, Hansgrohe, Vorwerk, Telekom, and Haier. • Worked closely with cross-functional teams, including product managers and engineers, to deliver seamless and user-centric digital solutions. • Applied design thinking methodologies to solve complex challenges, resulting in improved usability and user satisfaction. • Contributed to the development of digital ecosystems for major brands, supporting product innovations that aligned with user needs and business goals.

Struer, Denmark

Explored innovative UX solutions to enhance user experiences and identify new business opportunities in the music technology space. Key responsibilities includes: • Conducted ethnographic user research using methods such as user diaries, focus groups, and interviews to uncover actionable insights. • Identified new business opportunities and conceptualized meaningful music experiences. • Developed storyboards and rapid prototypes to bring ideas to life and present solutions to stakeholders.

Billund, Denmark

Focused on designing creative and engaging product concepts for LEGO’s Juniors and Classic product lines, fostering children’s imagination through play. • Designed innovative concepts to foster creativity, play, and learning for children. • Contributed to the development of product lines aimed at enhancing hands-on exploration and imaginative engagement.

Copenhagen, Denmark

Contributed to an interdisciplinary initiative to improve airport baggage handling systems by addressing key operational challenges. • Collaborated with cross-functional teams to improve airport baggage systems. • Conducted stakeholder interviews, shadowing, and facilitated workshops with Danish airport teams. • Identified key pain points and opportunity areas, developing concepts to enhance the baggage handling journey.

Bilbao, Spain

Driven by a passion for combining design and engineering to create innovative, functional products for diverse industries. • Designed and developed new products from ideation to pre-production. • Worked with clients in industries such as consumer electronics, fitness equipment, and cycling, ensuring innovative and functional outcomes.

Bilbao, Spain

Utilized user-centered design to deliver products that resonate emotionally while addressing technical and consumer needs. • Delivered product designs that created strong emotional connections with client brands. • Conducted user research to identify consumer needs and trends, integrating technological advancements into the design process.

M.Sc., It - Product Design

B.A., Industrial Design And Product Development Engineering

Summer University, Graphic Design