Paula Campbell Email & Phone Number

Leading sales efforts for an early-stage startup retail e-commerce SaaS company with a focus on AI. Securing large brand deals and strategic partnerships to solidify market potential. Responsible for scaling all functions of sales and business development including sales, leadership, hiring, strategic planning, and executive alignment through events and outreach.

VP of the Board of Directors responsible for all functions related to building, organizing and raising capital for this upcoming Iconic Cultural facility.

Led local and national sales, client success and sales operations support to a exceed ~$2B revenue target with P&L responsibility. Recalibrated sales org to create an efficient high-velocity revenue culture. Replaced antiquated software and tools with a modern ROI driven tech stack. Created GreenSky University as a continued education and development model for people leaders and ICs to support clear quantitative and qualitative success and career pathing. GreenSky is a Fintech organization with a SaaS style sales model. My org consisted of Director level to administration and encompassed a headcount ranging from 30-100.***Departed on good terms to spend remaining time with my terminally ill husband.

Compassionate Cultivation (Medicinal Cannabis) General Consulting, Sales Compensation 2020-2022; The Baby Box (E-learning): Determine scalability, GTM, build sales strategy, close enterprise deals 2018-2019; Pen2Flame Publishing (Independent Writer & Publisher): GTM, Social Media Marketing, Structure; StackCommerce (native commerce; exited and acquired by Warner Media) Sales, Merchandising, Scale, Revenue Generation, Sales Comp 2017-2018.Wellness & IV spa of Atlanta (Med-Spa) GTM, growth strategy: client retention; marketing; social media mgmt.

San Francisco, California, Us

Successfully scaled company revenue from 32M ARR to 100M ARR in 15 months with P&L responsibility. Restructured sales team for efficiency to exceed investor expectations. Created, lead, and executed permanent revenue generating channels, initiatives, and brands. The average sales quantity improved from 7 per person to 23 per person. Scaling with revenue accordingly while some sales resources we allocated to an Account Management structure moving average of 5 per person to 60 per account manager with an 80% client retention rate. Scaled company-wide HC from 52 to 160 over the course of a year without increasing sales HC. Active executive participant in Board/Investors meetings to drive and communicate our vision.

Washington, Dc, Us

Lead team of ~50 Sales Managers and Marketing Executives in the South US for local and national brands in the latest flash sales space. Developed successful company-wide revenue initiatives (“Best of,” Mentorship program; Data sets built for success and integrated into our rails system) resulting in sales records across the LivingSocial footprint. I launched and developed 30+ markets and collaborated with leadership of international offices to build a plan for replicable success. I built education for international offices regarding structure of successful initiatives and implementing best practices; I continued to provide mentorship with international leadership resulting in global revenue growth. Average annual revenue targets more than 100M+

Us

Initial responsibilities included inbound and cold outbound utilities moving to B2B advertising sales. Performance, knowledge base, and temperament resulted in advancement. Added responsibilities included launching new markets and revenue streams; fixing stalled markets; product innovation; leadership, and training. Technological advancement led to the introduction of Pay-Per-Click, SEM, SEO etc. I spearheaded digital initiatives in the new online space for a 600+ person sales dept across the Mid-Atlantic region with 12 direct reports’ execution. Through product knowledge, collaboration, data analysis (internal CRM), national training rollouts, and field training, we were able to increase overall sales in my supporting offices by 125% making them #1 and #2 in the country and poising the Mid-Atlantic as the #1 region for digital sales (new media). Subsequently my teams became the pilot group for product rollout and updates. The aforementioned actions and results led to my promotion to GM. I was responsible for all market level results, revenue and P&L. Eventually this led to multiple moves to different territories throughout the US to determine market viability and execute change. New strategies proved to be universally successful and were adopted companywide.

Education record

Executive Leadership For Women