Paul Cartwright Email & Phone Number

Royal Oak, Mi

• Leveraged multi-faceted business expertise to advance business development and streamlineoperations as a partner in the +$10M marketing solutions and commercial printing agency.• Hired, trained, and mentored salespeople in executing account planning, forecasting, targeting, settingpersonal and professional goals, defining price points, and consulting with clients to delivercustomized solutions; additionally, developed compensation plans.• Championed the implementation of digital marketing efforts to bolster engagement with ArborOaklandGroup’s prospective clients, which included developing the company’s website and mobile website.• Spearheaded the delivery of marketing solutions on behalf of clients, creating and deploying high impact marketing initiatives across direct mail, social media, email, digital marketing, print, text messaging, SMS, and various other mediums.• Planned and executed company-wide implementation of technological tools and resources includingACT CRM and an ERP system that streamlined account management and service delivery.• Streamlined order entry processes on behalf of the Client Services department, conducting in-depthanalysis of current state operations to determine which information is commonly inaccurate or missingfrom orders; leveraged insight to create a uniform order entry form while successfully mitigatingduplication of efforts by multiple departments.• Coordinated with partners and core team members on acquiring key equipment such as large format,prepress, digital printing, and software resources, bolstering production capabilities.

• Began tenure with a staff of nine and navigated Northwestern Printing Company’s merger with C3 in 1997, integrating two sales departments amassing to 25 salespeople across six offices.o Continually transitioned between offices to provide hands-on coaching and mentorship to each salesperson, including defining development plans for every staff member.• Managed a portfolio of 20 accounts that represented $700K in sales annually; personally secured 10new client relationships through strategic sales planning and prospecting, contributing to the company’s profitable growth to $6.5M in sales revenue yearly.• Inaugurated the organization’s sales training university that united sales representatives from everyoffice for a weekend of courses equipping each member with the knowledge and resources necessary to effectively cross-sell all products and services.o Coordinated every facet of the highly-successful event, including employing sales expertise to develop the content for each course.

Greater Detroit Area

Education record

Education record