Paula Leonard, Cmg Email & Phone Number

Product color, material and finish strategy, design and development. Trend forecasting.

Alexandria, Va, Us

Alexandria, Va, Us

Alexandria, Va, Us

Alexandria, Va, Us

Round Rock, Texas, Us

> Developed comprehensive multi-generational surface design strategy for all Dell consumer and business products, including XPS, Alienware, Inspiron, Latitude and Precision brands. > Aligned strategies with executive management and create communication assets to validate recommendations for color palettes, material usage and surface finish. > Guided implementation of surface strategy on next generation products across Dell global design centers. > Managed team of color specialists, as well as outside consultants, to execute product-specific surface development and production control. > Created Dell-specific biannual Macro Trends, Surface and Design Trends through partnerships with global design firms. Lead brainstorming and synthesis sessions. Evangelized within organization. > Presented Surface Trends and Strategy to over 150 Dell material and finish suppliers at biannual Supplier Summits in US and Taiwan. > Drove suppliers and internal teams to investigate and develop future manufacturing processes for surface finishes, color and material applications.

Round Rock, Texas, Us

> Responsible for development and control of all colors, materials and finishes for all hardware products. > Constructed and implemented new color management process. > Developed outside resource for color master control and distribution, as well as database to organize and track all approved matches. > Collaborated to develop specialty printing process for Dell "Design Studio" images on notebooks.

Houston, Tx, Us

> Managed creative development and print production of all in-store merchandising materials, including POP, interactive product demos and product videos, for quarterly product launches of HP and Compaq desktop and notebook PCs.> Responsible for $3.0 million portion of account.> Designated as internal brand steward for HP's "Brilliantly Simple" campaign.> Led team in strategy, development and implementation of HP's merchandising brand style guide, blending elements of two different campaigns into a cohesive execution.> Supervised development of online virtual reality model for selling merchandising into retailers.> Strategized brand development, product positioning and messaging.

Cupertino, California, Us

> Responsible for color matching of all plastic and ink materials on over 25 concurrent design projects.> Supervised onsite color matching of plastic, ink, and fabric in US, Taiwan, China, Japan and Switzerland.> Partnered with overseas vendor to develop ink color for Power Mac G5 product, supervising print manufacturing process, and insuring print cosmetic requirements were achieved by production deadline. > Collaborated to write and produce color specification defining colored material QC practices and requirements.> Evaluated strategic vendor partners for color matching capabilities.> Developed Filemaker database to track material matches in over 500 colors.> Enhanced organizational efficiency by creating a file hosting system for internal color matrix communication.

Cupertino, California, Us

> Project and production managed all Apple hardware and software packaging designs. > Managed print production for two major product launches, delivering all marketing materials on time and on budget. > Directed color retouching for all product imagery. > Supervised onsite press checks in US, China, Taiwan and Germany.

> Managed highly confidential hardware and software packaging projects for Apple. > Billed over $1 million in first year. > Presented creative concepts to executive level clients. > Coordinated product photo shoots.