Mid-Level Giving Program Lead
Current- Develops and leads the implementation of a multichannel strategy and supporter journey for the midlevel and subset of $10,000-$24,999 major donor audiences in collaboration with channel owners, with goals to increase revenue and upgrades from these donors through relevant and donor-centric engagement. Sets annual targets and evaluates progress and pivots needed to achieve goals.- Develops, leads, evaluates, and improves “one to some” outreach plans to midlevel donors including personalized outreach and supporter journeys in collaboration with the in-house team or outsourced resources; ensures alignment between personalized outreach and other channels.- Develops and leads marketing strategy for target donor audiences and makes decisions regarding content, tests, and communication cadence for this audience.- Collaborates with Sr. Prospect Researcher and IGET Development Officer on prospect qualification and leads midlevel stewardship portfolio development to ensure midlevel donors are receiving appropriate treatment based on capacity and interests.- Provides leadership in the development of the annual upgrade plan for midlevel donors to ensure enough donors are in the major gift prospect pipeline to meet organizational and program revenue goals.- Engages a subset portfolio of high-tiered midlevel donors, building relationships and engaging in the full donor cycle through personalized, multi-channel communication, including solicitations.- Leads and develops the donor advised fund and other non-cash gift (e.g., gift annuities, etc.) marketing strategies to target donor audiences across channels.- Establishes goals for the performance of the program in coordination with the Director, Marketing Strategy and monitors and reports on program priority metrics; modify as necessary.