Paula Darch Email & Phone Number

Newbury, England, United Kingdom

Newbury

Thames Valley

Part of the Purple Orange team, a new boutique agency, giving clients the attention they deserve, delivering results they need at a price they can afford. We cover all areas of traditional and digital marketing, social media planning and management, design, development and business consultancy.

London, United Kingdom

Responsibilities:• Writing and delivering the Railcards strategy and annual marketing plans for 16-25 Railcard, Family & Friends Railcard and Senior Railcard• Acquisition and retention on and offline• Website development and analytics• Customer database management circa 4.4m records• Identifying and developing new partnership opportunities• Brand Tracking and website usability research• £3m Budget management• Team management• Stakeholder and supplier… Show more Responsibilities:• Writing and delivering the Railcards strategy and annual marketing plans for 16-25 Railcard, Family & Friends Railcard and Senior Railcard• Acquisition and retention on and offline• Website development and analytics• Customer database management circa 4.4m records• Identifying and developing new partnership opportunities• Brand Tracking and website usability research• £3m Budget management• Team management• Stakeholder and supplier managementAchievements: • Delivering 1.4 m Railcard sales and £87m revenue• Website redevelopment and migrating to new E-commerce provider• Consistent year on year growth in online sales and migration of existing business• Launched new National Railcard product• Launched Railcard Giftcards and secured inclusion in high street retailers Show less

London, United Kingdom

Contract position to manage the marketing recruitment campaigns for the Healthcare faculty.

London, United Kingdom

Responsibilities:• Generate website registrations and deliver the marketing strategy• Introduced extensive usability testing and development programme.• Developed new partnership network• Digital marketing to new and existing customers• Responsible for the launch of www.whatuni.com• Marketing and distribution of 15 published titles in the UK and Europe• Planning and implementing media campaigns across London and UK including tube, press, radio• Worked closely… Show more Responsibilities:• Generate website registrations and deliver the marketing strategy• Introduced extensive usability testing and development programme.• Developed new partnership network• Digital marketing to new and existing customers• Responsible for the launch of www.whatuni.com• Marketing and distribution of 15 published titles in the UK and Europe• Planning and implementing media campaigns across London and UK including tube, press, radio• Worked closely with sales to produce pitch material and research to support to new business• Organised corporate and consumer events including twelve International Student Fairs that attracted over 2000 visitors and corporate launch events• Team management• Budget managementAchievements:• Created and established the marketing function within the company. • Instrumental in the development of new student led website www.whatuni.com and www.hotcourses.com and integrating user generated content including comment and videos into the site• Achieved 65% increase in site interactions in the last 12 months.• Grew site membership from 232 to 500k UK members and traffic of 4m per annum.• Integrated UGC across the sites and generated over 17,000 member reviews in 12 months.• Introduced extensive usability testing and development programme.• Developed new partnership network.• Achieved 65% increase in site interactions in the last 12 months. Show less

Cheltenham

Swindon, United Kingdom

Business Studies With It, Marketing/Marketing Management, General, Ba 2:1 Hons

Education record

Naturopathy