Paula Davidovich Email & Phone Number

Minneapolis, MN, US

Mounds View, MN

- Manage innovative customer forums to facilitate best practice sharing and elevate Medtronic's relationship with select strategic accounts

Mounds View, MN

- Created and launched comprehensive market development program for atrial fibrillation centers- Managed education programs for EP and cardiology fellows- Developed and implemented KOL and customer engagement strategy for Medtronic AF Solutions division- Developed innovative social media strategy to educate and connect AF Solutions customers- Served on AF.

• Manage traditional and interactive market development initiatives to raise public awareness of sudden cardiac arrest and grow the markets for implantable cardioverter defibrillators (ICD) and cardiac resynchronization.
• Led team to coordinate Medtronic Patient Advocacy Summit, a meeting of 7 national patient advocacy organizations. As a result, 6 of 7 attending organizations actively promoted first annual Sudden Cardiac Arrest.
• Created field sales kit and promotional website to leverage first annual Sudden Cardiac Arrest Awareness Month. Received recognition for outstanding performance from VP of Market Development.
• Increased utilization of Know Your EF program from 23 implementations in FY08 to over 190 in FY09, resulting in 85 documented incremental device implants.
• Executed series of four educational webinars for physicians on topic of cardiac resynchronization therapy. Received 95% Good or Excellent ratings, and 56% of evaluation respondents reported they were considering a.
• Managed paid placement campaign and content enhancement for patient education website, resulting in 123% year-over-year increase in site traffic and 133% increase in lead generation.

Analyzed sales and competitive trends to identify opportunities for growth of Slim Jim brand. Managed $20 million advertising and promotions budget. Collaborated with cross-functional teams to commercialize new products.

• Planned and executed direct sales efforts and medical education programs in a team environment, targeting healthcare providers and pharmacists, to maximize sales and build brand loyalty.
• Crafted launch plan for new product with special attention to nontraditional customers, resulting in sales 430% of forecast within 4 months, ranking in top 6% of Western U.S.
• Proactively managed crisis communications to combat extensive negative publicity, growing market share 20% in one year and earning award for exceptional individual sales results.
• Orchestrated persuasive sales calls and medical education programs to grow territory market share of Division’s top revenue-earning product to 59%, first half of 2006, as national market share dropped to 39%.
• Won District of the Division competition for top team sales results in company by collaborating with teammates to identify opportunities for growth in shrinking market.

• Managed direct sales calls and educational programs for medical professionals and pharmacists to optimize territory sales.
• Won national sales award for performance in top 10% of company.
• Won national sales award for #1 individual product growth, increasing sales 40% over 10 months.
• Recognized as District Selling Expert by Manager for outstanding technical knowledge.
• Coached 50 doctors in public speaking and product advocacy in addition to regular duties.

Collaborated with five-member team to plan and implement communications for Division. Wrote and designed quarterly and bimonthly newsletters for 1,200 employees statewide.

Researched and co-wrote marketing plans and developed databases of potential customers for clients.

Master Of Business Administration (Mba), Marketing

B.S., Mass Communications

Activities and Societies: Public Relations Student Society of America Orchestra "Happenings" art events