Paula Davidovich Email & Phone Number

Minneapolis, Mn, Us

Mounds View, Mn

- Manage innovative customer forums to facilitate best practice sharing and elevate Medtronic's relationship with select strategic accounts

Mounds View, Mn

- Created and launched comprehensive market development program for atrial fibrillation centers- Managed education programs for EP and cardiology fellows- Developed and implemented KOL and customer engagement strategy for Medtronic AF Solutions division- Developed innovative social media strategy to educate and connect AF Solutions customers- Served on AF Solutions US Launch team for Arctic Front Cryoballoon Catheter

Manage traditional and interactive market development initiatives to raise public awareness of sudden cardiac arrest and grow the markets for implantable cardioverter defibrillators (ICD) and cardiac resynchronization therapy (CRT)• Led team to coordinate Medtronic Patient Advocacy Summit, a meeting of 7 national patient advocacy organizations. As a result, 6 of 7 attending organizations actively promoted first annual Sudden Cardiac Arrest Awareness Month.• Created field sales kit and promotional website to leverage first annual Sudden Cardiac Arrest Awareness Month. Received recognition for outstanding performance from VP of Market Development.• Increased utilization of Know Your EF program from 23 implementations in FY08 to over 190 in FY09, resulting in 85 documented incremental device implants.• Executed series of four educational webinars for physicians on topic of cardiac resynchronization therapy. Received 95% Good or Excellent ratings, and 56% of evaluation respondents reported they were considering a change in care as a result of watching the presentations.• Managed paid placement campaign and content enhancement for patient education website, resulting in 123% year-over-year increase in site traffic and 133% increase in lead generation. • Recruited part-time intern to assist with marketing activities, including field interviews and surveys.

Analyzed sales and competitive trends to identify opportunities for growth of Slim Jim brand. Managed $20 million advertising and promotions budget. Collaborated with cross-functional teams to commercialize new products.

Planned and executed direct sales efforts and medical education programs in a team environment, targeting healthcare providers and pharmacists, to maximize sales and build brand loyalty.• Crafted launch plan for new product with special attention to nontraditional customers, resulting in sales 430% of forecast within 4 months, ranking in top 6% of Western U.S.• Proactively managed crisis communications to combat extensive negative publicity, growing market share 20% in one year and earning award for exceptional individual sales results.• Orchestrated persuasive sales calls and medical education programs to grow territory market share of Division’s top revenue-earning product to 59%, first half of 2006, as national market share dropped to 39%. • Won District of the Division competition for top team sales results in company by collaborating with teammates to identify opportunities for growth in shrinking market.

Managed direct sales calls and educational programs for medical professionals and pharmacists to optimize territory sales.• Won national sales award for performance in top 10% of company. • Won national sales award for #1 individual product growth, increasing sales 40% over 10 months.• Recognized as District Selling Expert by Manager for outstanding technical knowledge.• Coached 50 doctors in public speaking and product advocacy in addition to regular duties.

Collaborated with five-member team to plan and implement communications for Division. Wrote and designed quarterly and bimonthly newsletters for 1,200 employees statewide.

Researched and co-wrote marketing plans and developed databases of potential customers for clients.

Master Of Business Administration (Mba), Marketing

B.S., Mass Communications

Activities and Societies: Public Relations Student Society of America Orchestra "Happenings" art events