Paula Descals Email & Phone Number

Girona, Catalonia, Spain

Amsterdam Area

In this fast-changing digital environment InDomo helps brands to elevate marketing to where it belongs: a critical business driver, through bold strategy and immediate, practical implementation for growth now and in the future.We work together with you to get the most out of marketing.- Firstly, we help you to identify your biggest opportunity. To get the most of of your business- Secondly, we help you break the internal silos. To get the most out of your team.- Next, we co-create and execute a bold strategy. To get the most out of your current resources.- And finally, we build a new operating model. To get the most out of your future.

Amsterdam Area

Amsterdam Area, Netherlands

• Assist in the development and implementation of the global brand communication strategy and positioning platforms.• Lead campaign development, which includes briefs, creative development, assets creation, campaign validation and toolkit delivery, as well ass, budget and timeline management.• Lead cross-functional to drive the development of strong campings, across all touchpoints ensuring CDJ is appealing and contributes to brand preference and purchase. • Partner with local marketing managers to ensure campaign communication strategies are executed with maximum impact. • Generate learnings for future communications development and share best practices across markets.• Develop strong partnership with the global advertising and media agency networks to deliver consumer led campaigns.

Amsterdam, North Holland, Netherlands

• Be globally end-to-end responsible for the development of Global marketing and communication integrated 360° campaigns, according to brand guidelines and within budget and deadlines. • Translate in-depth market, consumer, shopper insights, as well as competitive analyses into best-in-class campaigns, to support the innovation roadmap and the business objectives.• Interact on a regular basis with local marketing teams to ensure successful media planning, campaign localization & activation to meet business objectives.• Act as key interface with our global advertising agency managing SOW’s (project scope, schedules and budgets).• Involved on the planning and participate on key internal events as the marcom representative.

Amsterdam Area, Netherlands

- Oversees all activities related to testing of communication vehicles, from planning to execution and reporting of test programs that enables optimization of marketing vehicles and promotions.- Responsible for asset production timelines, and secures delivery deadlines, right prioritization of the test plan and all communication involved for implementation of testing programs being offline or online.- Advise stakeholders on testing plans, responsible for execution and for sharing best practice based on testing results.- Liaise with business stakeholders to help understand and determine prioritization of testing pipeline.

Amsterdam Area

Working at the Central Marketing department, being part of Staple’s online business transformation, I am responsible of the execution of the marketing campaigns across multiple channels (including email, web and print) for PAN European countries via our internal campaign management system. Development and maintenance of processes and procedures to ensure timely, accurate and cost effective programming and implementation of campaigns.Specific responsibilities: - Provides guidance and education to the broader marketing team to ensure optimization of the planned email/web campaigns.- Participates in planning meetings and assists with creation and/or selection of appropriate circulation criteria based on combined knowledge of database and marketing strategies.- Conducts and validates campaign audits and works closely with the local marketing team to approve all email campaigns. Troubleshoots issues to ensure timely resolution with both internal and external partners.- Takes ownership of CMS (Contact Management Solution) expertise including coordinating with IT on approaches to ensure optimal system performance and maintaining procedures/training manuals for email campaign execution processes.- Provides weekly email report based on third-party analytic tools. Utilizes other in-house analysis to make recommendations to improve same.

Ámsterdam Y Alrededores, Países Bajos

Vouchercloud is Europe’s nº1 mobile couponing app. It is multichannel platform allowing consumers to discover and redeem offers at local and national advertisers as well as redeeming voucher codes online. Main responsibilities:- Drive traffic and revenues through the website/application.- Build business relationships.- Negotiate and plan exclusive deals and voucher codes with online brand direct and through affiliate networks. - Craft marketing campaigns, social media and newsletter to add maximum value and ROI.- Support PPC and SEO efforts to attract more traffic to the website.- Monitor and report on market and competitor activities and provide reports.

Madrid Y Alrededores, España

- Development and implementation of 360° Marketing and Communication plans for new product launches (Mass Market, Multimedia, Luxury, Enterprise and Accesories categories). Execution of coop activities both on ATL and BTL level.- Ensuring brand consistency throughout marketing activities.- Lead the Force Field team: 1 Supervisor and 9 Field Representatives around Spain to promote Motorola products in the field, to ensure the successful launch in each account and to ensure properly POS presence, in order to stimulate sales and enhance the brand. Report directly to EMEA Field Manager.- Development and implementation of consumer promotions and incentive programs, to improve product sell-through and sell-out. - Agencies relationship management (advertising, media, communication and other 3rd party agencies), from brief them for the product proposition and campaign development, overseeing their development and ensuring effective implementation.- Management of marketing materials and sales tools, from briefing until delivery (digital, printed, retail and training assets).- Website content management: home page look&feel, key product message, banners, tech specifications, promotional and tutorial videos, photos, microsite for a specific promotion. Work directly with the US Global Interactive marketing team based in Chicago.- Implementation of online advertising: display, social media, emailing, search. Set up online brand presence and maintain it.- Coordination and attendance of trade shows and marketing/PR events. Conduct demo products.- Market, competition and technology trend analysis.- Assist on A&P Spain budget management, execute and follow-up purchase orders. Achievements: - Motorola Motoluxe launch in Orange: achieved 11% Motorola market share in Aug. 2012 vs. 3% m.s. in Aug. 2011.- Spain as the EMEA country with the most visits and online traffic to the local website.

Barcelona Y Alrededores, España

From April to September 2006, I carried out my first Internship with the “CUE Program” managed by Universitat Pompeu Fabra. Following my Erasmus, I returned to the company for 6 months more.

Master'S Degree, Economics

Master'S Degree, Advertising And Public Relations

Summer Sessions, Business Communication

Erasmus, Economics