Paula Drum

Paula Drum Email and Phone Number

Chief Marketing Officer at Newfold Digital @ Newfold Digital
Paula Drum's Location
Jacksonville, Florida, United States, United States
Paula Drum's Contact Details
About Paula Drum

Senior marketing executive with proven track record of building brands, revitalizing mature businesses and transforming marketing mix to digital. Recognized for ability to create compelling new growth strategies, build and motivate teams – especially with digital expertise, to think conceptually and communicate persuasively. Creative thought leader who operates effectively in complex organizations or complex business models.Specialties: Digital, brand and Direct Marketing, eCommerce, Market Research/Strategy, Public relations/Social Media, Customer Experience

Paula Drum's Current Company Details
Newfold Digital

Newfold Digital

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Chief Marketing Officer at Newfold Digital
Paula Drum Work Experience Details
  • Newfold Digital
    Chief Marketing Officer
    Newfold Digital Nov 2020 - Present
    Jacksonville, Florida, Us
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  • Southerncarlson, Inc; A Kyocera Company
    Chief Marketing & Digital Officer
    Southerncarlson, Inc; A Kyocera Company Apr 2018 - Nov 2020
    Omaha, Ne, Us
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  • The Home Depot Pro/Interline Brands
    Head Of Marketing And Ecommerce
    The Home Depot Pro/Interline Brands Aug 2014 - Apr 2018
    Head of Marketing and ECommerce, for Interline Brands. Interline Brands was acquired by The Home Depot under my tenure and rebranded The Home Depot Pro. I was responsible for B2B marketing and eCommerce serving the Institutional/Commercial, Multifamily and Residential markets.
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  • Bluestem Brands, Inc.
    Vice President, Brand Services
    Bluestem Brands, Inc. May 2009 - Aug 2014
    Eden Prairie, Minnesota, Us
    Lead brand strategy, media strategy and execution (digital and mass media), customer experience and market research across all three enterprise brands - Fingerhut, Gettington.com and PayCheck Direct. Developed and launched Bluestem's first pure-play e-commerce brand, Gettington.com. Also manage the corporate brand including corporate website and public relations. Chief customer advocate spearheading enterprise investment priorities in brand experience
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  • H&R Block
    Vice President, Marketing
    H&R Block Jun 2006 - May 2009
    Kansas City, Mo, Us
    Head of marketing for the digital tax services division, the second largest producer of tax software and online tax preparation services. Also led the H&R Block enterprise digital brand strategy and corporate website – hrblock.com. Positioned H&R Block as a leader in tax expertise through a comprehensive social media program.
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  • Wyndham Hotels & Resorts
    Vp, Ecommerce, Reservation Sales & Revenue Management
    Wyndham Hotels & Resorts 2001 - 2006
    Parsippany, Nj, Us
    Led strategic direction and managed operations for all distribution channels delivering with annual sales over $1 billion. Responsible for revenue management, call centers, interactive marketing and web content, website development, online partners and GDS relationships, and directories.Key member of the TravelLink enterprise strategy team that drove cross-divisional strategies to maximize share of travel wallet across hotel, car rental, time share, and Orbitz.
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  • Anc Rental Corp. (Alamo Rent A Car & National Car Rental)
    Managing Director, Ecommerce
    Anc Rental Corp. (Alamo Rent A Car & National Car Rental) Apr 1997 - Apr 2001
    Us
    Developed the e-commerce and interactive marketing departments for Alamo Rent A Car. Provided strategic direction and day-to-day management for multiple consumer and business-to-business travel websites, resulting in the top-rated car rental website and sixth best travel website as ranked by Forrester Research (Alamo.com). Led all interactive marketing for both Alamo and National car rental brands across display, search, email. Also led traditional media (print & TV) for e-commerce sites launching the first dot.com television ad in the travel industry.
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  • Expert Software, Purchased By Activision
    Brand Manager
    Expert Software, Purchased By Activision 1995 - 1997
    Managed five consumer software product lines with total retail sales of $18 million including marketing, product development, packaging, retail/cross promotions and P&L responsibility

Paula Drum Skills

E Commerce Marketing Strategy Marketing Strategy Email Marketing Management Strategic Planning Leadership Online Advertising Interactive Marketing Direct Marketing Market Research Product Marketing Social Media Online Marketing Marketing Communications Customer Experience Sem Brand Management Integrated Marketing P&l Management Advertising Digital Marketing Competitive Analysis Product Management Digital Strategy Crm Affiliate Marketing Brand Development Retail Business Strategy Social Media Marketing Segmentation Customer Acquisition Public Relations Multi Channel Marketing Loyalty Programs Strategic Brand Positioning Research Direct Mail Ppc Customer Insight Market Planning Database Marketing

Paula Drum Education Details

  • University Of Florida - Warrington College Of Business
    University Of Florida - Warrington College Of Business
    General
  • University Of Miami Herbert Business School
    University Of Miami Herbert Business School
    Spanish Language

Frequently Asked Questions about Paula Drum

What company does Paula Drum work for?

Paula Drum works for Newfold Digital

What is Paula Drum's role at the current company?

Paula Drum's current role is Chief Marketing Officer at Newfold Digital.

What is Paula Drum's email address?

Paula Drum's email address is pa****@****ail.com

What is Paula Drum's direct phone number?

Paula Drum's direct phone number is +195265*****

What schools did Paula Drum attend?

Paula Drum attended University Of Florida - Warrington College Of Business, University Of Miami Herbert Business School.

What skills is Paula Drum known for?

Paula Drum has skills like E Commerce, Marketing, Strategy, Marketing Strategy, Email Marketing, Management, Strategic Planning, Leadership, Online Advertising, Interactive Marketing, Direct Marketing, Market Research.

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