Paula Gil Email & Phone Number

Wilson, NY, US

• Self-employed consultant with focus on all aspects of partnering.
• Proven track record in helping companies improve partner mindshare, loyalty and productivity by ensuring that partnering efforts and investments are efficient, effective, and tailored to meet specific business needs.
• Offering consulting services along all aspects of the Partner Lifecycle including channel strategy, partner program design and management, partner investment and incentive models, as well as all aspects of partner.

Gifted myself a year-long break from career to focus on transitioning a parent into eldercare.

Palo Alto, CA, US

• Global leader responsible for representing the point of view of the partner ecosystem, understanding how to align with partner priorities and directing company-wide efforts to maximize partner momentum.
• Spearheaded the definition and execution of the first-ever formal Partner Experience practice within VMware. Served as Lead “Partner Advocate” across company initiatives to work toward partner-centricity and ensure.
• Developed a comprehensive digital strategy and new partner portal, creating a singular point of partner engagement thus unifying and integrating various partner-facing portals/platforms to support a multibillion-dollar.
• Reshaped the legacy understanding of what was compelling to partners by designing a portal content management program and policy, search parameters and process, and correlating analytics, impacting over 19,000 assets.
• Managed a globally distributed, highly efficient remote team responsible for the daily education and engagement of thousands of partners through daily digital events, monthly Executive Sponsor engagements weekly.

Mountain View, CA, US

• Global leader recruited to optimize partner audiences, processes, and mindshare.
• Tasked with creating a programmatic and scalable framework to cater to Google's growing necessity for targeted engagement with distinct partner sub-groups via 60+ planned program tracks in 2019, ensuring diverse.
• Designated as the Partner Program Business Lead, driving business requirements for the development of various partner-facing systems, including a new partner portal, automated deal registration, configure-price-quote.
• Played a pivotal role in vendor management, establishing and refining processes, developing change management initiatives, and a comprehensive approach to improving partner systems and their functionality.

• Global leader recruited to architect and implement a world-class partner program, facilitating CA Technologies’ pivotal two-year shift from a direct sales model to a primarily partner-driven sales approach.
• Spearheaded the comprehensive overhaul of the global partner program, resulting in over 50% growth in partner deal registration, nearly doubling recurring revenue from Managed Service Providers (MSP) and significant.
• Designed the business strategy for the redesign and development of partner-facing systems and tools to support the shift from direct sales and improve partner engagement and efficiency.
• Devised partner incentive and investment strategies, significantly enhancing the partner experience and boosting incentive budget utilization and ROI by over 80%.
• Led a global partner program management team, collaborated with multiple cross-functional teams, and served as Program Leader for the MSP Partner Advisory Council, all contributing to the shift to global.

Recruited to redesign CA's global Technology Partner Program (TPP) aimed at deeply engaging and amplifying the influence power of CA’s ISV community. Upon completion of the TPP program design, promoted to rebuild the overarching global partner program at CA.

Redmond, Washington, US

• Responsible for designing Microsoft Partner Network (MPN) competencies, impacting over 430,000 partners globally.
• Drove the continuous creation and refinement a dynamic framework of product, audience, and business competencies, empowering Microsoft partners to remain aligned, competitive, and effectively transition their business.
• Served as the worldwide lead for the Small and Midmarket Solutions & Partners (SMSP) Partner Advisory Council (PAC), providing critical partner insights and strategic advice on key markets to align Microsoft’s.

Redmond, Washington, US

• Accomplished notable growth in key partnerships through tailored programs, investment strategies, and innovative assessment.
• Engineered substantial business expansion by cultivating strategic marketing partnerships and programs with HP, System Integrators (SI), and Independent Software Vendors (ISV), achieving 141% pipeline attainment.
• Successfully restructured and administered a $3 million budget across various partner marketing programs, such as Proof of Concept (POC) and Market Development Funds (MDF), leading to a 73% surge in POC engagements and.
• Conceptualized and secured endorsement for a division-wide partner program, Moneyball, revolutionizing the division's strategy for quantifying partner contributions and potential, optimizing the partner marketing.

Redmond, Washington, US

• Led the comprehensive reorganization of the Microsoft Dynamics partner marketing strategy, encompassing partner assessment and segmentation, plus the development of innovative partner investment and marketing staffing.
• Designed and implemented a multi-tier channel marketing investment strategy, enabling the division to invest resources more efficiently and engage with a broad spectrum of partners within a diverse partner ecosystem.
• Achieved a $2 million annual savings through the creation of a Marketing Service Bureau and redistribution of headcount towards more critical strategic initiatives, markedly enhancing channel efficiency and productivity.
• Garnered multiple awards for excellence in partner marketing program strategy and management within six months of the program's launch.

Redmond, Washington, US

• Spearheaded initiatives to boost awareness and market penetration of Microsoft Dynamics solutions within key verticals.
• Orchestrated strategic marketing partnerships, crafting and implementing joint go-to-market plans that fostered cohesive and effective collaboration with Microsoft partners.
• Overhauled legacy programs to streamline operations and enhance program effectiveness. Achieved notable recognition securing three awards in two years for outstanding performance.

Launched a specialty consulting firm that developed and managed comprehensive business plans designed to maximize existing partnership initiatives, identify and develop new relationships, deliver partner programs and partner marketing. Clients ranged from small business to enterprise-level corporations, including Volkswagen of America, HighBranch Software.

Newcastle Upon Tyne, GB

• Orchestrated the development and management of a unified, worldwide partnership between Microsoft and Sage, generating an annual value exceeding $8M.
• Successfully consolidated Sage’s fragmented, regionally decentralized alliance efforts into a cohesive worldwide business strategy, maximizing audience synergy and aligning with long-term product roadmaps.
• Held comprehensive responsibility for the partnership’s overall strategy, including global team leadership, budget management, and the achievement of key performance indicators (KPIs), ensuring the partnership’s.

Newcastle Upon Tyne, GB

• Directed the strategy and execution of technology and industry alliances, collaborating with major partners such as Microsoft, Independent Software Vendors (ISV) and key industry influencers including SHRM and AICPA.
• Concentrated on increasing market awareness and penetration through the establishment of joint sales arrangements, product development agreements, and comprehensive partner marketing and program management.
• Managed a dedicated team responsible for implementing diverse alliance tactics, ensuring effective collaboration and partnership success.

Newcastle Upon Tyne, GB

• Spearheaded a team of marketing specialists focused on the development, execution, and measurement of comprehensive product and partner marketing strategies.
• Orchestrated an ambitious annual calendar of over 30 events, highlighted by a flagship annual user & partner conference, ensuring high engagement and outstanding experiences for participants.
• Implemented innovative marketing approaches and analytics to gauge the effectiveness of strategies, optimizing future marketing efforts and maximizing return on investment.