Paula Garcia Magalhães Melo Email & Phone Number

São Paulo, Brazil

• Gestão de resultados via forecasting;• Gestão de conversão e acompanhamentos de KPIs;• Gestão de oferta e mix de produtos de resgate (foco em P&L);• Definição de campanhas/mecânicas de ativação comercial e analises de ROI;• Priorização de roadmap de Produtos e Dados;

São Paulo, Brasil

Santo André, São Paulo, Brasil

•Responsible for the development of New Business projects, from conception to product definition, with a strong foundation in financial modeling.• Responsible for follow up project topics with other teams (Technology, Legal, Finance, Marketing, others), ensuring understanding, engagement, and demand execution.• Implemented the CVC loyalty program (CVC Club) and responsible for conceiving the business case. This included establishing a new company, analyzing and contract a points engine provider and defining the program's value proposition (accumulation, redemption, subscription club, and points transfer between programs).• Responsible for developing the entire pricing methodology for the CVC loyalty program, allowing for any combination of points and money, with dynamic perceived value and good profitability.• Management of the Loyalty Program Business Unit with a focus on P&L guidance.• Responsible for ensuring profitability by monitoring accrual and redemption activities.• Monitoring BU's revenue and expenses, actual vs. budgeted, for New Business and Loyalty Department.

São Paulo, Brasil

São Paulo, São Paulo, Brasil

• Consolidation and investigation of revenue and cost changes;• Responsible for managing OPEX and CAPEX;• Business case modeling for all new projects;• Budget preparation with the other BU's (globally).

São Paulo E Região, Brasil

Non-air key account executive: responsible for sales actions and promotions. Account composed by Rocketmiles (Booking), Localiza, Hertz, Accor, Claro, Uber, SulAmerica Seguros, Agaxtur, Tradetours and Grayline.New business and partnership: Implementation and new strategic partners negotiations.Results: Implementation of 3 new partners in 2019 (Grayline, Tradetours and Agaxtur), ensuring a good business plan and also an easy usability for customers to redeem and accrual miles. Responsible for review of some business models, that brought greater profitability to Smiles and partners as well.

Barueri

(1) Airline and Retail products Pricing: responsible for pricing 13 air Smiles' partners and also retail partners (Magazine Luiza, Shell, Uber and others). Focus on the extraction of higher sales value (revenue, margin, mg%). Pricing performed in both coins: 100% miles mode and the Miles and Money option. (2) Promotions: responsible to elaborate prices to promotional campaigns. (3) Forecast: in charge of Smiles forecast of operational results (revenue, billing, margin, mg%) with statistics methods. Weekly presentations to the Executive Committee. (4) Pricing modeling: pricing and elasticity studies. A/B pricing implementations tests. Creation of pricing models for new partners and new projects/products.

Functions: Pricing of Shell branded gas stations located in São Paulo city and hypermarkets over all Brazil's territory. Responsible for the extraction of greater value from all the business, managing the revenue, pricing with daily margin analyzes and forecasts. Responsible to elaborate reports to support sales team and also in charge of doing analysis for BIDs.Results: São Paulo - Best result of Market Share since 2013 and margin contribution result 40% above the target. Hypermarkets - review of all trade areas, implementation of new processes for bonus payment.

Responsible to prepare reports and analyzes of products Arla 32 and Diesel S-10 (Dashboard, Market Share, others). Assistance in the implementation of new products / skus and Motivational Campaigns. Responsible for purchasing and budget.

Research with Prof. Dr. Daniel Rodrigo Leiva and Prof. Dr. Peter Schulz in the theme: Elaborating clues to the improvement of manufacturing engineering education offered by UNICAMP.

São Paulo Area, Brazil

Summer internship in the Maintenance sector. At this internship I learned more deeply the application of Total Production Maintenance tool.

Limeira Area, Brazil

Our administration was focused on electing representatives of the FCA in all deliberative bodies of Unicamp (Consul, CCG, DCE, Governance and others) and thus, we could take the demands of the students to the responsible agencies. We identify needs in meetings discuss and so, we report to autoridades.We made cultural projects, social project and other.

Limeira Area, Brazil

In order to approach the labor market and engineering students, I worked organizing conferences (such as Finance, Business Plan Development, etc.), I assisted in the survey of companies in the region of Limeira and realize approaches to the market (scheduling technical visists).

Graduação, Engenharia De Manufatura

Certificate In Finance Management, Finance, General

Bachelor'S Degree, Engenharia Elétrica E Eletrônica

Activities and Societies: EnactusBrafitec Exchange Program - Electrical and Electronics Engineering.

Extensão, Administração E Negócios

Finanças, Estratégia, Marketing e Habilidades Gerenciais.

Extensão, Planejamento De Marketing

Capacitação em desenvolvimento de um plano de marketing empresarial capaz de atuar de forma eficiente no mercado, com enfoque principal no.