Paula Jacobs

Paula Jacobs Email and Phone Number

Digital Marketing Expert - Passion for SEO and PPC. @
Paula Jacobs's Location
Fort Lauderdale, Florida, United States, United States
Paula Jacobs's Contact Details
About Paula Jacobs

My career started at the bottom rung of the ladder at a traditional advertising agency and progressed to online technology where I’ve developed into an extinct member of the marketing world. I live and breathe digital marketing - combining both on and off-line advertising striving to develop, implement and optimize digital campaigns across all channels.I help build awareness, increase customer loyalty, retention and generate social buzz to gain market share. Working with other departments, I have ensured the marketing plans are coordinated and aligned to be consistent to meet the business objectives.

Paula Jacobs's Current Company Details
SEO, PPC, SEM and Social

Seo, Ppc, Sem And Social

Digital Marketing Expert - Passion for SEO and PPC.
Paula Jacobs Work Experience Details
  • Seo, Ppc, Sem And Social
    Digital Marketing Manager - Seo/Ppc/Sem
    Seo, Ppc, Sem And Social Jan 1995 - Present
    • SEO, PPC and SEM freelance and contract projects for various digital marketing agencies and brands• Responsible for leading the creation and execution of effective SEO strategies across the agency’s client base. Providing in-depth knowledge of keyword research, SEO copywriting and the behaviors of search engines, including ranking factors and search engine algorithms.• Managing paid digital marketing campaigns from ideation to execution and optimization.
  • Bruce Clay, Inc.
    Senior Seo Analyst
    Bruce Clay, Inc. Sep 2022 - May 2024
    Simi Valley, Ca, Us
    • Oversee the successful implementation of on-page and off-page SEO techniques, resulting in an organic traffic increase for clients.• Conduct in-depth keyword research and competitive analysis to identify growth opportunities and drive content development.• Develop and maintain strong client relationships, serving as the primary point of contact for SEO strategy discussions and reporting.• Regularly review and update SEO tactics to adapt to changes in search engine algorithms and industry best practices.
  • Agency Jet - Digital Marketing, Seo, & Website Design Veterans.
    Seo Lead Account Manager
    Agency Jet - Digital Marketing, Seo, & Website Design Veterans. Jan 2022 - Aug 2022
    Las Vegas, Nevada, Us
    • Set up, launch and organize all SEO client campaigns via Agency Jet’s onboarding process.• Maintain and retain portfolio of 30+ SEO clients.• Execute SEO strategies such as keyword research, SEO-rich content creation, customized strategy, toxic backlink analysis, duplicate content analysis, orphan page designation and more.• Conduct monthly or bi-weekly calls with clients explaining the SEO campaign and process as well as interpreting data and defining ROI for individual campaigns across a variety of industries.• Manage a team of vendors, project managers and client strategists on all SEO campaigns in our portfolio, coordinating deadlines, action items and results distribution.
  • American Creative, Inc.
    Digital Marketing Manager
    American Creative, Inc. Jun 2016 - Apr 2019
    Fort Lauderdale, Fl, Us
    - Responsible for all Pay Per Click (PPC) clients, including managing the complete lifecycle of an SEM campaign from research to development, to production and testing.- Devising strategies to drive online traffic to the company website.- Tracking conversion rates and making improvements to the website.- Developing and managing digital marketing campaigns- Utilizing a range of techniques including paid search, SEO and PPC.- Overseeing the social media strategy for the company.- Managing online brand and product campaigns to raise brand awareness.- Managing the redesign of the company website.- Improving the usability, design, content and conversion of the company website- Responsibility for planning and budgetary control of all digital marketing- Evaluating customer research, market conditions and competitor data.- Review new technologies and keep the company at the forefront of developments in digital - marketing.
  • Localdirective, Inc.
    Seo Manager
    Localdirective, Inc. Nov 2013 - Feb 2015
    • Lead on-site SEO updates including optimizing title tags, meta-tags, creating, uploading and submitting sitemaps, editing alt tags, files names and URLs• Coordinating and reporting link building efforts for industry related websites, blogs, articles, press releases, directories, social bookmarking site and social media sites• Creating and integrating tracking codes, running traffic and ranking reports and client communications• Providing proactive recommendations and services to clients to achieve the best internet marketing results possible
  • Zumba Fitness Llc
    Digital Marketing Manager
    Zumba Fitness Llc Oct 2011 - Jun 2013
    Hallandale, Florida, Us
    - Interface with SEM agency to optimize campaigns by coordinating display campaigns to align to company’s goals, as well as monitor search terms- Coordinate on-site optimization for 5 various languages through native translations- Optimize Zumba.com and international sites for SEO best practices- Drive traffic to Zumba.com by making products, classes, and trainings available in all search engines, shop engines, and fitness pages - Create backlinks- Established and managed Affiliate Marketing Guidelines working with various departments and executives through 3rd party portal- Drive traffic to Facebook.com and engage traffic by creating custom apps - Work with web architect/designers to ensure that all landing pages are optimized to keep users on site and drive them to convert- Build campaigns to get Zumba Instructors to drive traffic back to the site- Execute digital campaigns- Planning and strategizing digital campaigns- Advanced analytics, including Site Catalyst/Omniture
  • Domain Holdings Group
    Account Manager / Seo Specialist
    Domain Holdings Group Dec 2010 - Jul 2011
    Delray Beach, Fl, Us
    · Manage the SEO strategy of all accounts assigned. Includes, on-site, off-site and all related activities· Project manage clients and internal websites development, including, design, development, keyword research, SEO, content management, link building and social media.· Manage the creation of link builders and directory submissions, as well as continue to find new and better link building partnerships.· Reviewing content, as per best white hat SEO practice.· Manage the social media strategies for internal websites as well as clients · Keep up on trends and best practices in SEO and content creation
  • Beano Publishing
    Project Manager & Seo/Sem Ecommerce & Niche Social Network Sites
    Beano Publishing Apr 2008 - Jun 2010
    Company Mission: To develop ecommerce sites in various online marketplaces and to provide quality products to the end users. Our goal is to create high quality products that attract massive amounts of traffic, creates a brand and encourages customer loyalty. To research new marketplaces and to expand into other profitable online areas that are still in their infant stages with lots of growth potential.
  • Hostway Corporation / Affinity
    Seo / Web Developer
    Hostway Corporation / Affinity Apr 2007 - Apr 2008
    Austin, Texas, Us
    - Ongoing management of approximately 152 client relationships. Providing hands-on optimization and implementation with the ability to code in various languages and databases.- Review, perform and implement optimization techniques to client’s websites, including copy insertion, title tag, meta tags, file renaming, and site maps.- Maintain knowledge of current SEO practices to develop and recommend new SEO strategies. Practice Keyword Research and attend seminars to improve knowledge. Working knowledge of installing/analyzing Google Analytics, Web Position, Google Certified.
  • Mvisolutions
    Project Manager
    Mvisolutions Apr 2006 - Apr 2007
    Coral Springs, Florida, Us
    - Direct the optimized design efforts of an agency working with a large variety of clients and projects.- Manage/recruit a team of designers and coordinate with other departments including: programmers and search engine optimization engineers.- Develop processes and procedures for Design & Usability Consulting, as well as project flow, production and QA.- Search Engine optimizations and maintain knowledge of current practices to develop and recommend new strategies
  • Marketing Magic Advertising
    Traffic / Production Manager
    Marketing Magic Advertising Apr 1988 - May 1996
    Us
    - Managed and coordinated promotional and advertising activities. Produced presentations and other creative media based on content prepared by professional staff. Responsible for completing work with in-house resources or through document production service vendors. Prepared specifications and initiate requests for bids, customer quotations, and purchase orders for vendors.- Helped in maintaining relationships and favorable contacts with current and potential advertising accounts.

Paula Jacobs Skills

Seo Google Analytics Email Marketing Sem Online Marketing Ppc Digital Marketing Marketing E Commerce Social Media Marketing Affiliate Marketing Project Management Social Media Online Advertising Social Networking Web Design Advertising Keyword Research Management Analytics Crm Lead Generation Link Building Google Adwords Web Analytics Web Development Smo Marketing Strategy Blogging Mobile Marketing Wordpress Facebook Content Strategy Conversion Optimization Google Adwords Professional Digital Media Strategy Landing Page Optimization Joomla Reputation Management Website Development Digital Strategy Programming Oscommerce Press Releases Google Webmaster Tools Magento Organic Search Content Management Ppc Bid Management

Paula Jacobs Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
  • Broward Community College
    Broward Community College
    Business Management

Frequently Asked Questions about Paula Jacobs

What company does Paula Jacobs work for?

Paula Jacobs works for Seo, Ppc, Sem And Social

What is Paula Jacobs's role at the current company?

Paula Jacobs's current role is Digital Marketing Expert - Passion for SEO and PPC..

What is Paula Jacobs's email address?

Paula Jacobs's email address is pa****@****jet.com

What is Paula Jacobs's direct phone number?

Paula Jacobs's direct phone number is +195472*****

What schools did Paula Jacobs attend?

Paula Jacobs attended University Of California, Berkeley, Broward Community College.

What are some of Paula Jacobs's interests?

Paula Jacobs has interest in Exercise, Sweepstakes, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, Golf, Food, Home Decoration.

What skills is Paula Jacobs known for?

Paula Jacobs has skills like Seo, Google Analytics, Email Marketing, Sem, Online Marketing, Ppc, Digital Marketing, Marketing, E Commerce, Social Media Marketing, Affiliate Marketing, Project Management.

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