Paula Janowsky Email & Phone Number

Rochester, New York, United States

Rochester, New York, United States

• Plan, execute and maintain media for a Fortune 50 client, with tens of thousands of individual campaigns with a focus on programmatic strategies and buying. Channels included, but are not limited to: Programmatic.
• Expertise in media buying in multiple platforms including Trade Desk, DV360, Amazon, Adomni, MediaMath, Meta, and more
• Determine campaign strategy, tactical planning, and review KPIs and benchmarks to ensure optimal performance
• Continuously test new media strategies on at least a yearly basis to stay ahead of industry trends.
• Create and lead projects and training sessions, delegate tasks, and mentor team members to foster growth and efficiency.
• Manage partner relationships and handle RFPs for new partners to expand and enhance media capabilities.

Rochester, New York, United States

• Plan, execute, and maintain over 40,000 unique participant campaigns
• Purchase various types of media, including programmatic and direct digital media, Gas Station TV, OOH media, radio, and more
• Maintain said media throughout the entirety of the year, based on campaign pacing performance and various KPI's
• Negotiate rates and flights with vendor partners
• Increase revenue through Media Buying for Butler Till
• Plan for future campaign strategy each year and test new media options for the client

Rochester, NY, United States

• Plan, execute, and maintain campaigns for over 13,000 participants (over 40,000 unique campaigns)
• Placing Digital Media, Cinema, and OOH media
• Negotiating rates and flights with vendor partners
• Increase revenue through Media Buying for Butler Till

Rochester, New York Area

• Increased customer loyalty through enrollment of brand credit cards
• Generated sales by addressing customers’ needs

Rochester, New York

• Fulfilled RFP's and create proposals as requested by clients
• Created cinema campaign plans to best fit the client's advertising needs
• Completed Internal Processing Orders
• Tracked campaign progress and build post-flight analysis

Rochester, New York

• Trafficked and allocated local cinema campaigns for clients in the Northeast & Southeast Divisions
• Collaborated to create advertisements and curate marketing strategies for clients located all over the country
• Acted as a liaison between departments including but not limited to sales, design, finance, traffic, scheduling and production, while communicating effectively with the client
• Quality control all creative materials and campaigns

Rochester, New York

• Created relationships with municipalities, counties, and chambers of commerce across the U.S. and Canada
• Promoted the company and program through attendance at trade shows, while networking with Mayors and City/County/Chamber Executives across the country
• Researched communities to determine who would be the best fit for CGI's program
• Created digital and print marketing materials to advertise the company’s services
• Generated legal contracts and agreements for partnerships

Rochester, New York Area

• Provided event support to all staff in the Western New York division
• Entered and analyzed data regarding all aspects of the events, including participants, inventory, and expenses
• Responsible for creating and ordering event marketing materials

Rochester, New York

• Recruit previous and future leaders in the form of fundraising and participation for the Making Strides Against Breast Cancer Walk
• Maintained a high level of customer service while conversing with individuals from businesses and residential areas that supported finding a cure for breast cancer
• Created marketing materials that were used for an event with over 10,000 participants
• Obtained event planning skills through the production of two major community events
• Initiated a higher social media presence and connected the community through maintaining Facebook, Instagram and Twitter
• Increased Facebook likes by 20% and doubled Twitter followers

SUNY Geneseo

• Developed, implemented, and evaluated weekly and monthly events for the Geneseo student body
• Planned events and reviewed with close attention to detail
• Created and distributed marketing/advertising materials to promote said events
• Marketed and won the Mascot Madness Competition to promote the college, with over 4,200 participants
• Worked with large budgets to engage thousands of participants
• Created proposals for ordering marketing merchandise

SUNY Geneseo

• Provided technical help to students and faculty
• Dowloaded software, aid with computer difficulties, loan technical equipment out, and fix and manage printers.
• Identified problems with student and faculty technologies, determined causes and resolved the problem
• Worked with 80 people a week on a 9-hour shift
• Deploying operating systems on to computers and setting up of computer labs across campus
• Experience with PC and Mac troubleshooting, Operating System Setup, Network assistance

Syosset, NY

• Managed pool and pool deck of over 500 members at a time, while supervising staff of 10+ lifeguards
• Ensured and monitored patrons’ safety while enforcing rules and regulations
• Responsible for creating and maintaining the schedule for lifeguards
• Resolved issues with unsatisfied club members