Paula de Jong is a trailblazer in the Travel & Tourism industry and is one of the world’s biggest adventure seekers who has extensively traveled the globe before setting up the fastest growing start-up in the Sea to Sky www.squamishadventure.com Her company makes the raw Canadian outback easily accessible to all outdoor enthusiasts through personalized adventure packages that are tailored to suit individuals, couples and groups for locals, Lower Mainlanders, the US and beyond. Branded as the portal to all things Squamish she features local favourite businesses that have been carefully ‘adventure approved’ and provides information on special deals and current events.Fuelled by her passion for outdoor adventure she studied Resort Operation and Management at Selkirk College followed by a Bachelor of Arts in Economic Development & International Studies at SFU. Paula spent part of her time in Fiji at the University of The South Pacific to study the impact and sustainability of tourism in small communities. After Exploring Central America, Asia and India she decided to take her knowledge and experience closer to home to create a business model that would bring stability and sustainability to the growing, small community of Squamish, BC. Together with her team of cutting edge professionals she has developed a powerful digital platform of collaboration for the local tourism industry. Through partnerships with key community stakeholders and organizations she works closely with the Executives Suites Hotel and Resorts, the Squamish Chamber of Commerce and has been part of the 2014 re-branding team for the District of Squamish. She loves to inspire others to join her movement of the power of collaboration and regularly speaks at local events including a keynote presentation at TEDx Cafe Squamish.Paula will continue to stretch her entrepreneurial muscle and expand as she shares her passion for sustainable and accessible outdoor adventures with enthusiasts.
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Marketing ManagerWhitecap AlpineSquamish, Bc, Ca -
FounderGrass Routes Agency Dec 2017 - PresentSquamish, British Columbia, CanadaWe provide measurable & scaleble digital marketing solutions to grow your business online. -
Digital Advertising ManagerDigital Brand Services Oct 2019 - PresentSquamish, British Columbia, CanadaDigital Brand Services combines expertise in digital strategy, search engine optimisation, web design, user experience and digital advertising. Our team of experienced professionals is trained to analyze your unique needs from all angles so that you can concentrate on operating your business while we take care of growing your fan base. Get us on your side—we'll take your game to the next level. -
Founder & OwnerWww.Squamishadventure.Com Feb 2012 - PresentSquamishStart-up success story in the Sea to Sky. Launch of a digital, multi platform business model for local tourism consolidating tour operators, local favourite businesses and information to create a centralized portal for tailored outdoor adventures packages in Squamish, BC.- Conceptualized winning formula to centralize tailored adventure tours attracting new visitors to a unique outdoor experience only 45 minutes from downtown Vancouver.- Profitable in the first year of inception, growing local tour operator’s business up to 60%- Maximizing tourism dollar spending through online collaboration of adventure approved businesses on the Local Favourites Hub, increasing brand awareness and sales- Attracting reoccurring visits from outdoor enthusiasts by positioning Squamish as a destination to the Lower Mainland including corporate and educational group retreats- Content marketing, SEO optimization and social media strategy to become the fastest growing online community with outstanding opening and conversion rates- Partnering with major stakeholders to further fuel the serendipity of collaboration such as the Chamber of Commerce, BIA, the Executive Suites Hotel and Resorts- Joined the District of Squamish rebranding team and now part of the implementation task force
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Digital Marketing ConsultantHead-Line Mountain Holidays Oct 2014 - Dec 2019WhistlerLeveraging the latest digital & social marketing tools & strategies to grow visibility and drive value to Head-Line Mountain Holidays.Responsibilities:- Analyze client websites and business situations quickly and accurately - Suggest & implement recommended changes- Manage a wide range of projects, including organic optimization, social media marketing, blog implementation, etc- Develop insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements- Manage day-to-day social media platforms, website management and digital growth strategies.
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Marketing ConsultantVocari Financial Solutions Apr 2015 - 2017Squamish- Re-Branding & Brand Strategy Developed - Logo design - Strategic Consulting, including full business marketing plan & digital strategy development.- Key Social networks set up and strategies developed- Content marketing strategy delivered- Brand launch strategy developed with a mix of traditional and digital marketing tools- 18 month action plan including a detailed budget - Ongoing support and measurement of visibility efforts
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Restaurant Manager & Shift SupervisorPepe And Gringos Apr 2010 - Oct 2014Squamish, BcTop rated, local restaurant and favourite with the affluent demographic of the town; seating up to 100 patrons with outdoor patio for casual dining.- Managing a team of 6 to welcome, serve and satisfy outstanding customer dining experiences - Set up and turn down responsibilities for daily custom, cash management- Train and retain new team members, managing staffing schedules- Event management for local and corporate functions- Created and advised on digital marketing strategy
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Retail ManagerBillabong Nov 2003 - Dec 2005WhistlerBillabong The most favoured retailer for outdoor casual clothing in Whistler- Managing a team of 7 to ensure quality of customer service & sales targets were reacehed- Responsible for daily cash management- Consistently met & exceeded sales revenues in extremely competitive market- Responsible for visual display marketing
Paula De Jong Skills
Paula De Jong Education Details
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Development Economics And International Development -
University Of The South PacificDevelopment Economics And International Development -
Liberal Arts And Sciences/Liberal Studies -
Selkirk CollegeResort Management
Frequently Asked Questions about Paula De Jong
What company does Paula De Jong work for?
Paula De Jong works for Whitecap Alpine
What is Paula De Jong's role at the current company?
Paula De Jong's current role is Marketing Manager.
What schools did Paula De Jong attend?
Paula De Jong attended Simon Fraser University, University Of The South Pacific, Capilano University, Selkirk College.
What are some of Paula De Jong's interests?
Paula De Jong has interest in Science And Technology, Education, Environment, Economic Empowerment.
What skills is Paula De Jong known for?
Paula De Jong has skills like Tourism, Social Media, Hospitality, Customer Service, Event Planning, Event Management, Teamwork, Outdoor Recreation, Customer Satisfaction, Marketing, Hotels, Hospitality Industry.
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Paula de Jong
In Ausbildung/Studium: Hochschule Fulda,Wissenschaftliche Mitarbeiterin Bei Safe (Shaping Future Society)Fulda -
2gmail.com, westminstertitle.com
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