I'm National Head of Strategy at Artplan, a part of the innovative Grupo Dreamers, Brazil's leading independent communication group. My role? Exploring the boundless realms of creativity and innovation in the business world. I'm lucky to work with an incredibly talented team passionate about crafting strategies that transform ideas into powerful realities for our diverse clients. My Journey: I've spent 28 years in the agency world, honing my skills in branding and digital strategy. I also ventured into consumer research and design-driven innovation during my four years as a partner at Casa 7 & Casa del Otro. Educating Minds: Since 2013, I've a professor at Miami Ad School, involved in various programs. Currently, I dedicate myself to teaching insights and creative processes in the Strategy Camp Course, throughout its editions over the year.Speaking Engagements: You might catch me speaking at master classes in universities and festivals focused on innovation and sustainability, like Rio2C, Winds for Future and Wave Festival. Plus, I enjoy being a jury member for national and international advertising awards like Effie Brazil and Latam.Passion Project: KITECOAT Co-founding KITECOAT, a circular fashion brand, has been a thrilling adventure. We transform discarded kitesurfing kites into trendy windbreakers. This project, in partnership with Ale, my "eternal boyfriend," is where our passions for upcycling and the sea come together. It's all about creating products with a soul, infused with good memories and sustainable practices.Family First: I'm also a proud mom to Laura, Pedro and João Antonio, the true highlights of my biography.🔗 Let's Connect! I'm always eager to connect with innovative, creative, and passionate professionals. If you're into creative business strategies, sustainability, or just want to share ideas, feel free to reach out. Together, we can explore endless possibilities and work towards a brighter, more sustainable future.