Paula Larson

Paula Larson Email and Phone Number

Communications Executive @
Paula Larson's Location
Greater Sacramento, United States
Paula Larson's Contact Details
About Paula Larson

Specialist in the development, execution and measurement of B2B technology-based clients’ outbound communications planning and programming, leading to the delivery of results through industry analyst and media relations, content creation, client management, awards and speaking placement, PR messaging, events support and social media. In addition, will help internal communications managers to ensure employees of organizations are informed and motivated. Also, adept in PR agency/new business development support, including fielding leads, conducting research, developing strategy, and creating proposal content. Generally, responsible for driving and implementing programs and mainstream, trade and vertical media campaigns geared to meet or exceed expectations relative to awareness building, increasing engagement, and driving preference for clients’ brands. Technology Expertise: AI, Cloud Computing, Cyber Security, Data Center, DDoS Protection, DevOps, Digital Transformation, EDA, Enterprise, File Sharing, IT Infrastructure, IoT, Low Code/No Code, Machine Learning, Mobile, Networking, Open Source, SaaS, Semiconductors, Zero Trust Sample Clients: A10 Networks, AppSheet (now part of Google Cloud), Citrix, Coho Data, Datadog, Digital Realty, Fairchild (now On Semiconductor), GitHub, Ossia, Thin Film Electronics ASA

Paula Larson's Current Company Details
Paula Larson Consulting LLC

Paula Larson Consulting Llc

Communications Executive
Paula Larson Work Experience Details
  • Paula Larson Consulting Llc
    Communications Executive
    Paula Larson Consulting Llc Jul 2022 - Present
    Sacramento, California, United States
    Longtime PR freelancer highly skilled in internal and external communications, such as developing and driving communications strategy and programs (for internal and external audiences), providing information for the media, communicating key messages, utilizing social media to clients’ advantage, delivering press releases and case studies, and copy editing, to name a few. Sample clients: A10 Networks, GitHub.
  • L&O Pr
    Senior Pr Consultant
    L&O Pr Dec 2008 - Jul 2022
    Partnering with B2B tech clients to support paid, earned, shared and owned (PESO) media, in addition to helping create effective communications for people within an organization. Sample clients: A10 Networks (NYSE: ATEN) that provides secure application services for on-premises, multi-cloud, and edge-cloud environments at hyperscale; GitHub, home for more than 40 million developers and focused on accelerating human progress through developer collaboration; AppSheet, an intelligent, declarative, "no-code" application development platform provider; Citrix (NASDAQ: CTSX), multinational software company that provides server, application and desktop virtualization, networking, software as a service (SaaS) and cloud computing technologies; and Xilinx (NASDAQ:XLNX), the worldwide programmable logic solutions leader. Subcontracted with Mobility Public Relations (Oct 2012 – July 2015) and Mindshare PR (April 2016 - December 2018); related details and clients can be seen below.
  • Mindshare Pr
    Sr. Consultant
    Mindshare Pr Apr 2016 - Dec 2018
    San Francisco Bay Area
    Mindshare PR has 15+ years of success in developing integrated media relations, analyst relations and social media programs to raise awareness and increase knowledge of B2B technology companies’ products, services and core IP, driving achievement of their business goals. Team includes PR professionals in cloud, virtualization, networking and security technologies, with decades of experience in planning and executing media, industry analyst and social campaigns. Provided consulting for Coho Data, provider of rack-scale converged infrastructure for the enterprise, combining SDN, SDS and commodity hardware that enables companies to bring the efficiency and flexibility of the public cloud into on-prem data centers. Also, worked on Datadog, provider of an essential monitoring service for modern cloud environments; Spoken Communications, a cloud infrastructure provider specializing in contact center virtualization; LogicMonitor, a SaaS-based performance monitoring platform provider for enterprise IT; Accelerite, a software infrastructure provider for the digital enterprise; and Digital Realty, a leading global provider of data center, colocation and interconnection strategies.
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  • Mobility Public Relations
    Vice President Of Client Services
    Mobility Public Relations Oct 2012 - Jul 2015
    Silicon Valley Satellite Operation
    Mobility Public Relations (MoPR) is a PR agency focused on mobility technology and cable broadband companies, with a client roster of interrelated yet non-competitive businesses. Founded in 2006, Mobility Public Relations is headquartered in Lake Oswego, Oregon with a satellite operation in Silicon Valley. At MoPR, focused on developing and executing personalized campaigns to help achieve the business objectives of Lattice Semiconductor (NASDAQ:LSCC), maker of smart connectivity solutions powered by low-power FPGAs for consumer, communications, industrial, computing and automotive markets; Fairchild Semiconductor (now, ON Semiconductor/NASDAQ:ON), provider of energy-efficient power and signal management, logic, standard and custom devise; and Tyfone, provider of digital security systems for identity and transactions.
  • Larson Consulting
    Pr Consultant
    Larson Consulting Mar 2004 - Oct 2012
    Drove outbound communications programs for SonicWall (network security and data protection); Integrated Device Technology (NASDAQ:IDTI); PathSolutions, a self-funded and profitable data and VoIP network monitoring solution provider; and Xilinx (NASDAQ:XLNX), the worldwide leader in programmable logic solutions. Also, subcontracted with Trier & Company (client: Informative, now Satmetrix); KJ Communications (primary client: Blaze DFM; also provided support on Innovative Silicon Inc., UMC and Wisair); and Calysto Communications (clients: ParkerVision and Nevion).
  • The Hoffman Agency
    Vice President
    The Hoffman Agency Feb 1996 - Mar 2004
    Oversaw multiple clients, including landing Philips Semiconductors that would become The Hoffman Agency’s largest account at time (more than $2 million in revenue). In addition, responsible for other new business, as well as recruiting, mentoring and retaining agency staff. Highlights: Hired to manage the $450K Cyrix account. With my leadership, the account grew to more than $1 million per year. -- Elevated Cyrix as a leading alternative to Intel through several corporate/technology launches. Maximized the company's association with companies such as Compaq. -- Increased the quantity and quality of Philips Semiconductors' global coverage through customized outreach to key editors and industry analysts. --Generated media coverage internationally in both business and trade publications for enterprise connectivity provider, iPass, increasing awareness and enhancing corporate credibility.
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  • The Benjamin Group
    Management Supervisor
    The Benjamin Group Jan 1992 - Feb 1996
    Provided strategic and tactical PR for Amdahl, Integrated Device Technology, Motorola and other tech clients. Also on the management team, focused on agency infrastructure and new business. Highlights: Generated broad awareness of Motorola's Mobile Networks Integration Technology (MoNet), an early open architecture that enabled users of different devices to communicate across dissimilar data networks. Also helped secure mass media coverage of Motorola's Wireless Data Group, a set up for the Motorola Envoy Personal Wireless Communicator launch and "answer" to the Apple Newton MessagePad -- Helped to evangelize a revitalized Amdahl to compete in the mid-90's emerging IT arena -- Created momentum and credibility for Forte Software, a start-up company launching its new advanced application development system for high-performance distributed computing.
  • Davinci Corporation
    Pr Account Manager
    Davinci Corporation Feb 1991 - Jan 1992
    Serviced industrial, consumer and tech accounts, including Cummins Engine Company, Polymer Technology Corp. (division of Bausch & Lomb), Pinder Industries Inc. & Marantz Inc. (division of Philips Consumer Electronics). Experience covered planning, deliverables development, media relations, integrated marketing communications planning, newsletter development and new business research.
  • Integrated Device Technology
    Consultant
    Integrated Device Technology Nov 1990 - Feb 1991
    Consulted for IDT after transferring to the Midwest with my spouse. Worked on several events and new product launch plans and developed corresponding PR materials.
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  • Integrated Device Technology
    Senior Pr Specialist
    Integrated Device Technology Apr 1989 - Nov 1990
    Provided tactical and strategic PR support for IDT's nine semiconductor lines, such as SRAM, FIFO, logic and the company's newly introduced RISC components (at time).
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  • The Benjamin Group
    Account Representative
    The Benjamin Group Jul 1988 - Apr 1989
    Provided PR support for Valid Logic Systems. Also worked on the Acer America account.
  • Jansen Associates
    Pr/Advertising Account Rep
    Jansen Associates Apr 1986 - Jul 1988
    Provided advertising and PR support for Tektronix CAE Systems and then Valid Logic Systems.

Paula Larson Skills

Start Ups Leadership Media Relations Marketing Communications Public Relations Corporate Communications Strategic Communications Press Releases Social Media

Paula Larson Education Details

Frequently Asked Questions about Paula Larson

What company does Paula Larson work for?

Paula Larson works for Paula Larson Consulting Llc

What is Paula Larson's role at the current company?

Paula Larson's current role is Communications Executive.

What is Paula Larson's email address?

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What schools did Paula Larson attend?

Paula Larson attended San José State University, San Ramon Valley High School.

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Paula Larson has interest in Exercise, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, Home Decoration, Diy, Cooking, Electronics.

What skills is Paula Larson known for?

Paula Larson has skills like Start Ups, Leadership, Media Relations, Marketing Communications, Public Relations, Corporate Communications, Strategic Communications, Press Releases, Social Media.

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