Paula Larson Email & Phone Number

Sacramento, California, United States

Longtime PR freelancer highly skilled in internal and external communications, such as developing and driving communications strategy and programs (for internal and external audiences), providing information for the media, communicating key messages, utilizing social media to clients’ advantage, delivering press releases and case studies, and copy editing.

Partnering with B2B tech clients to support paid, earned, shared and owned (PESO) media, in addition to helping create effective communications for people within an organization. Sample clients: A10 Networks (NYSE: ATEN) that provides secure application services for on-premises, multi-cloud, and edge-cloud environments at hyperscale; GitHub, home for more.

San Francisco Bay Area

Mindshare PR has 15+ years of success in developing integrated media relations, analyst relations and social media programs to raise awareness and increase knowledge of B2B technology companies’ products, services and core IP, driving achievement of their business goals. Team includes PR professionals in cloud, virtualization, networking and security.

Silicon Valley Satellite Operation

Mobility Public Relations (MoPR) is a PR agency focused on mobility technology and cable broadband companies, with a client roster of interrelated yet non-competitive businesses. Founded in 2006, Mobility Public Relations is headquartered in Lake Oswego, Oregon with a satellite operation in Silicon Valley. At MoPR, focused on developing and executing.

Drove outbound communications programs for SonicWall (network security and data protection); Integrated Device Technology (NASDAQ:IDTI); PathSolutions, a self-funded and profitable data and VoIP network monitoring solution provider; and Xilinx (NASDAQ:XLNX), the worldwide leader in programmable logic solutions. Also, subcontracted with Trier & Company.

Oversaw multiple clients, including landing Philips Semiconductors that would become The Hoffman Agency’s largest account at time (more than $2 million in revenue). In addition, responsible for other new business, as well as recruiting, mentoring and retaining agency staff. Highlights: Hired to manage the $450K Cyrix account. With my leadership, the.

Provided strategic and tactical PR for Amdahl, Integrated Device Technology, Motorola and other tech clients. Also on the management team, focused on agency infrastructure and new business. Highlights: Generated broad awareness of Motorola's Mobile Networks Integration Technology (MoNet), an early open architecture that enabled users of different devices.

Serviced industrial, consumer and tech accounts, including Cummins Engine Company, Polymer Technology Corp. (division of Bausch & Lomb), Pinder Industries Inc. & Marantz Inc. (division of Philips Consumer Electronics). Experience covered planning, deliverables development, media relations, integrated marketing communications planning, newsletter.

Consulted for IDT after transferring to the Midwest with my spouse. Worked on several events and new product launch plans and developed corresponding PR materials.

Provided tactical and strategic PR support for IDT's nine semiconductor lines, such as SRAM, FIFO, logic and the company's newly introduced RISC components (at time).

Provided PR support for Valid Logic Systems. Also worked on the Acer America account.

Provided advertising and PR support for Tektronix CAE Systems and then Valid Logic Systems.

Ba, Public Relations

Received a Bachelor of Arts with Distinction. Also, minored in Creative Writing.

Education record