Paula Leeson Email & Phone Number

Barcelona, Ct, Es

Barcelona, Cataluña, España

• Leading the user experience and interface strategy across Brownie's digital channels, from research to implementation.• Designed the app from scratch with the team, creating a new digital channel that boosted digital sales in its first year and earned a nomination for Best App at the E-Awards 2024 in Barcelona.• Led key redesigns, including the menu, PLP, PDP, wishlist, About Us, checkout (simplified to three steps), and launched the brand’s first customizable product… Show more • Leading the user experience and interface strategy across Brownie's digital channels, from research to implementation.• Designed the app from scratch with the team, creating a new digital channel that boosted digital sales in its first year and earned a nomination for Best App at the E-Awards 2024 in Barcelona.• Led key redesigns, including the menu, PLP, PDP, wishlist, About Us, checkout (simplified to three steps), and launched the brand’s first customizable product (nominated for Best Marketing Campaign at the Ecommerce Awards 2024).• Used Design Thinking methodologies such as field studies, surveys, heatmaps, benchmarking, and user testing to understand customer behavior and needs.• Developed a design system that ensures consistency and streamlines collaboration across teams.• Collaborated with development, product, and marketing teams to align with commercial objectives, ensure technical feasibility, and maintain the brand’s quality and consistency.• Contributed to strategic campaigns like Black Friday and Sales, improving team engagement and cross-departmental collaboration using Figma.• Designed wireframes, mockups, prototypes, and final solutions. Show less

Barcelona Y Alrededores, España

• Worked on enhancing user experience and designing digital solutions for clients like Imaginbank, Caixabank, Banc Sabadell, Perrigó España, EY, Mundo Deportivo, Suot Studio, and Brownie.

• Completed visual identity design, visual content creation, and website development projects for diverse clients.

Barcelona

• Designed and managed social media strategies, creating visual assets aligned with brand visions for notable clients such as W Barcelona, Kipling, BENZiNA, Cinc Sentits, and others.

Master Visual Design

Specialization Course In Ux & Ui Design

Erasmus+. Bachelor'S Degree In Product Design, Industrial And Product Design

Bachelor'S Degree In Design

Cambridge English Exam Preparation

English Course