Paula Lehr Email & Phone Number

Fredericton, New Brunswick, Canada

Halifax, Nova Scotia, Canada

Dartmouth, Nova Scotia

The Maritimes Energy Association is a not for profit industry association representing businesses that provides goods and services for the energy sector in eastern Canada, renewable/cleantech and nonrenewable offshore, onshore, cleantech, domestic and export markets. The Events & Communications Coordinator (ECC) is in charge of leading the Association’s events, sponsorship, communications, and associated social media marketing plan. In order to best support the membership, the ECC will communicate regularly with and get feed back from current and prospective members in order to develop a solid base knowledge of the industry. Overall responsibilities include: * lead the coordination and execution of all Association events including event logistics, set up and tear down, event marketing, develop sponsorship opportunities, registration, research event venues and leading vendor & supplier selection* work in conjunction with the CEO to help pinpoint appropriate marketing, speaking and sponsorship opportunities as well as help to generate ideas for Association events.* develop and maintain sponsor relations; manage event budgets and quote procurement* staff liaison for the Events Committee of the Board of Directors and otherworking Committee’s of the Board of Directors * responsible to draft news releases, media advisories; develop and/or assist with research on variousenergy industry advocacy issues and develop and maintain communications policies and procedures.* manage the website including general regular updates; design of web and bulletin banners;creation and maintenance of event pages* design marketing and promotional pieces (traditional and non-traditional) and manage social media accounts* preparation and execution of the daily Energy Bulletin; preparation and distribution of e-blasts to members; promotion of daily bulletin for procurement efforts by members and member news releases.

Halifax, Canada Area

BBB helps people find and recommend businesses they can trust.People today are overwhelmed with choices – and often unsure about where to find verified, unbiased information. There are more than 30 million businesses in North America alone; and hundreds of thousands of sites around the world where people shop online. There are thousands of free and subscription websites that offer a range of information, including reviews, reports, directories, listings, and gripe sites. BBB is the one place you can find it all.For over 100 years, BBB has helped people make smarter decisions and is evolving to meet fast changing marketplace needs.- BBB sets standards for ethical business behavior and monitors compliance. Almost 400,000 Accredited Businesses meet and commit to our high standards.- BBB helps consumers identify trustworthy businesses, and those that aren’t, through more than 4 million BBB Business Reviews.- BBB sets standards for and evaluates thousands of advertisements each year to ensure that people can trust what advertisers say.- BBB coaches businesses on ethical behavior and how to build stronger, more trusting relationships with their customers.- BBB offers its national and local consumer services online and in person. Through our efforts, BBB helps millions of people each year.BBB Serving the Atlantic Provinces serves consumers and businesses in Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador.

South Georgian Bay Region

Played a key role in growing new accounts in the South Georgian Bay area (by 120%Worked closely with Regional Manager to identify synergies and develop new sales initiatives Developed and fostered strong relationships with key stakeholders and clientsCollaborated with both business and community organizations to enhance their promotional goals Successfully exceeded sales goals and increased annual advertising revenue

Collingwood

Played a key role in integrating new work flow programs throughout the Sales DepartmentWorked closely with Regional Managers to identify synergies and develop new sales initiatives Continuously fostering strong relationships with key stakeholders in the Simcoe-Grey regionWorking with both business and community organizations to enhance their promotional goals Introduced multiple projects providing additional annual advertising revenue

Ontario, Canada

As the Special Event Coordinator, I had the opportunity to work closely with a variety of large scale external event organizers, local businesses, community organizations, volunteers and stakeholders to develop and expand upon a variety of initiatives and events. Community and large scale tourism driven events were successfully facilitated with clear concise direction of logistical requirements to internal departments and external agencies such as the Ministry of Natural Resources, The Ontario Provincial Police and the Alcohol and Gaming Commission of Ontario. Many of the successful community events and initiatives will continue to develop and grow through support of engaged stakeholders, sponsors and the Town of Wasaga Beach.Organized and facilitated logistical meetings with large scale external event organizers, own of Wasaga Beach Staff and Department Heads as well as external agencies when required.Prepared and presented monthly Community Services Committee reports for approval and direction of the Town of Wasaga BeachPrimary point of contact for media with respect to internal Town events including the preparation of media releases, on air radio interviews and print media coverageDeveloped and managed print, online and social media communications designed to promote internal Town events Secured support and increased funding of several internal events through leveraging partnerships with non profit groups and sponsorship from local / area businessesIncreased on line marketing and advertising presence through a substantial increase in the number of 'likes' on the the Wasaga Beach Events Facebook page (from 261 in Jan , 2014 to 856 in Feb, 2015) as well as on the Snowman Mania Facebook page (from 66 in Feb, 2014 to 278 in Feb, 2015) Attracted and worked closely with a large base of adult and youth volunteers in our community to deliver organized and successful events

Collingwood, Ontario

The Collingwood Downtown Revitalization Project was a three year project, jointly funded by OMAFRA (Ontario Ministry of Agriculture, Food and Rural Affairs) and the Town of Collingwood to improve the economic, physical and social well-being of the downtown centre through: Economic Development, Marketing and Promotions, Management and Leadership as well as Physical Improvements.Highlights of my achievements include: • Developed and implemented several surveys (business owners, residents and visitors) and completed a Business Mix Analysis, which resulted in the Downtown Revitalization Work Plan. This plan was created to engage stakeholders in the future growth of downtown reduce economic leakages and increase revenue opportunities for downtown businesses.• Developed and facilitated new signature events and activities such as the Art Chairs, the Graffiti Paint Out, Seniors Day, Local Live Lunch, Whiskeylicious and Girlfriends' Getaway Weekend. Each event and activity required community, sponsorship / stakeholder support through sponsorship collateral packages, media releases, advertising buys (local and regional) and event specific social media promotions. • Organized and executed information seminars in partnership with OPP and the Retail Council of Canada. • Developed key messaging, branding and positioning statements.• Served as the primary point of contact for incoming media calls, including requests for meetings and interviews with company executives and experts.• Developed and managed communications strategies, plans and budgets.• Drafted and managed print, online and social media communications designed to promote company brand, image and values.• Drafted post-event evaluations, compiled results and recommended changes for future events.• Leveraged professional relationships to develop new business opportunities.• Drafted engaging, accurate and effective press releasesstakeholders

Oversaw 5 community (paid and complimentary) newspapers with a combined weekly circulation of 40,000 copies, operating in accordance with the Ontario Community Newspaper Association (OCNA) guidelines.Achieved double-digit profit growth, growing the business to $3 million in 2008, attained by driving revenue generation initiatives while implementing overall operational cost reductions.Executed strategic initiativesRestructured resources to maximize efficiencies Supported and oversaw Departmental Management Teams Maintained tight fiscal control over costs Devised separate strategic, long-term business plans, including P&L expectations, for each community publication, assessing and incorporating community growth statistics into the long-range plan.

Magaged a team of Advertising and Marketing Sales Representatives to acheive budgetary expectations in advertising sales, facilitated the generation of creative ideas to increase unit revenue while effectively marketing the customer. Played a key role in the integration of 4 additional newspapers acquired by Metroland during a 3-year period. Identified redundancies, integrated processes and identified group synergies to incorporate 8 new employees and developed enticing sales strategies to re position and market the acquired publications.Identified by Metroland Senior Management as a high potential employee invited to attend the "Generation Next" course, a specialized and intense coaching session focused on tactical and strategic business initiatives (diversifying from a micro-focus to a macro-focus leadership philosophy).Designed an advertising approval form allowing Sales Representatives to better manage and meet associated deadlines. still in use and adopted in other markets.Developed a 6-week Christmas advertising campaign package generating $30,000 in new sales revenue.Launched multiple new projects providing an additional $40,000 in annual advertising revenue. Concepts included: Bridal Magazine, Business Card Directory, Christmas Carole Book, and a Coupon Clip 'n Save offering.Devised and deployed a regional combo advertising rate card, approved by the Director of Advertising, subsequently implemented across the region.Consistently exceeded annual sales targets by 20% - 30%.

Championed the introduction of a new Real Estate section (Southern Georgian Bay Homes) providing initial sustainable weekly revenue of $1,200. This feature now exceeds $200,000 annually.Conceived and presented marketing plans to prospects and customers focused on targeted advertising campaigns.Liaised with internal and external stakeholders to meet their diverse agendas and deadlines while consistently achieving or exceeding client expectations and corporate sales targets.

Marketing Diploma, Business Administration

Strong proponent of continuing education. Selected courses include: Project Management - 2009 Change Management - 2009 Managing Tasks /.

Education record

Generation Next Management Course

Bachelor Of Business Administration (B.B.A.), Marketing

Certificate Of Achievment

Knowledge-based courses completed in: Violence and harassment in the Workplace Fire Safety Training Ladder Safety WHMIS Accessibility.

Education record

Education record

Bachelor Of Business Administration - Bba, Marketing