Paula Lloréns Email & Phone Number

• Coordination of medium and long-term cross-departmental projects.• Analysis and standardization of processes for continuous improvement.• Support and advice to the Product Leader and the Purchasing sector leader.Projects:- Implementation of a management system / ERP (Odoo).- Strategic expansion and soft landing in the China office.- Formalization of internal processes and job descriptions.- Analysis and planning of new sales channels: e-commerce and distribution.- Organization of exhibitions abroad.

Provincia De Buenos Aires, Argentina

• Order tracking to ensure timely delivery.• Supervision to anticipate potential problems that could cause delays or unforeseen costs.• Price and payment term negotiation with factories.• Problem management and resolution to minimize impact on customer relationships and company profits.• Generation of reports that add value to decision-making in the Commercial and Product areas.• Continuous improvement and standardization of internal processes.

• Analysis of sell-in and sell-out, identifying insights to improve the company's portfolio.• Coordination of the local and China teams: sourcing, purchasing, and design.• Constant negotiation with manufacturers to achieve competitive prices and increase business profitability.• Market study, trend detection, and business opportunity identification.• Development of own brands and improvement of generic categories.• Continuous improvement and standardization of internal processes.

Buenos Aires, Argentina

Brands: Le Coq Sportif, Kappa, Superga, Crocs• Planning of purchase and production (semi-annual/annual).• Support in sales projection to Commercial Management.• Supervision of orders placed with suppliers.• Definition of objectives and deadlines, with corresponding follow-up.• KPI measurement and improvement proposals.• Problem-solving, process standardization, and continuous improvement of the department.• Cost negotiation with suppliers in Asia.• Trips to China, Italy, and France to define the collection and plan delivery terms and times.• Trend research and market share analysis for collection planning.

Argentina

• Product design and development, with subsequent sample correction and approval.• Purchase of finished products and components from suppliers in Asia.• Order tracking and labeling instructions required for domestic or international products, according to customs requirements.• Procurement of necessary raw materials to meet delivery schedules.• Trend research for collection development.• PLP (Product Line Planning) creation with volume and costs.• Sales presentations and showroom setup.• Participation in product, marketing, and commercial presentations at headquarters (Turin, Italy).

• Configuration of Analytics tools based on business needs.• Storytelling & dashboarding techniques.• Use of tools: Power BI, Google Analytics, Tableau, Orange, and Talend.• Information architectures. SQL queries.• Development of predictive models with quantitative and binary variables.• Customer segmentation: clustering methods to segment users.• Optimization techniques.

Buenos Aires City, Argentina

Company brands and licenses: Sergio Tacchini, Goodyear, Stone, Barker, soccer teams (River, Boca, San Lorenzo, Independiente, Racing, Rosario Central, Newell's, and others), Pampili, Kolosh, Ferracini, Arciel.• Creation of schedules and coordination of different processes to achieve objectives on time.• Trend research, market analysis, and segment targeting for each brand.• Collaboration with the commercial manager, sales, marketing, and the advertising agency.• Design and creation of men's and women's footwear collections.• Collection supervision.• Continuous interaction with Eastern suppliers to ensure compliance with scheduled dates.• Collection presentation to salespeople.• Collaboration in advertising campaign creation.

Buenos Aires City, Argentina

• Trend research.• Creation of product development sheets.• Sample control and production tracking to ensure requirement fulfillment.

Buenos Aires City, Argentina

Work performed for: Hush Puppies, Le Coq Sportif, Mimo & Co, Reves, among others.

Argentina

Work performed for: Hush Puppies, Ombu, Reves, Lotto, Le Coq Sportif, Mimo & Co, Ringo, among others.• Creation of production development sheets with quality requirements for materials used and footwear construction.• Sample control and quality and finishing corrections to ensure product integrity.• Material resistance testing.• Product performance control.• Coordination of national supply purchases with production delivery dates.

Argentina

Brands: Shell, YPF, BBVA, Banco Provincia, ICBC, Fv, Bosch, Unilever, Sherwin Williams, Nobleza Piccardo, among others.

Project Management

Diploma, Lean Management

Lean Management has proven to be one of the most effective ways to reduce costs and increase profitability in the medium and long term.

Data Analytics, Data Analytics

University Degree, Industrial Design

High School Diploma, Specialization In Economics