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Hello! I'm Paula, co-founder of Useflow, a startup that uses the power of communication to build solid corporate cultures and competitive companies.Communication has always played a key role in my career and in my development as a professional. From an early age, I committed myself to finding my way of communicating – speaking loudly, with passion and, always, in a very emotional way, never leaving aside the technical foundations of what I proposed.And it was this mix of styles that made me, over 15 years in the corporate world, working in very technical areas, start in 2007, to become actively involved in training and team building activities - two of the pillars of what we believe to be fundamental for the development of a solid and positive culture.In an increasingly fast-paced and decentralized world, in which corporate culture has become a differentiating factor in the job experience, knowing, engaging, training and communicating become even more relevant elements in companies' strategies.And it was to respond to this challenge that, in 2019, we founded Useflow, a startup from Pernambuco to the world, which aims to change the way companies communicate with their teams, focusing our technological solution on delivering a complete platform of vertical communication, which allows our clients to research their audience, evaluate results, reinforce culture and even promote education sessions through micro learning.Due to my affinity and experience with market challenges, I assumed the position of Product Owner and discovered a new ability in myself: capturing existing problems in the market and designing solutions to these problems, always focusing on the customer's experience and success. .Today, I am one of those responsible for starting Useflow's operations in Europe, with our base in Portugal and I work directly with our team in the development of a solid, scalable and genuinely international product.Do you want to boost your company's results by building a solid and positive culture where no one is left behind? Come with me... Call me by inbox, I'll love to exchange experiences and explain our vision a little better.
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Fractional CfoTrend MídiaBraga, Pt -
Coo | Head Of Product | Co-FounderUse Flow App Nov 2019 - PresentBraga, PortugalAs a Product Owner, my main function is to translate the market's problems so that our team of developers can create technological solutions that adequately face these challenges and market pains, always keeping the customers' experience and success in focus.As head of operations, I am responsible for coordinating the work of the support, customer success, administrative and financial teams, with the aim of ensuring the adequacy of the processes that support the sales and development teams, which I supervise indirectly. , always aiming to ensure that customers and partners will have the best possible experience when using our product.My main orientation is to support the team of around 15 professionals, so that they design efficient processes and manage to implement them, as a way of ensuring the execution of each of their tasks.Highlight for the following assignments:- Team building and feedback to all professionals with whom I work directly;- Lead the evolution of product development;- Monitor the activities of the commercial team;- Participate in acceleration programs;- Support on investment processes. -
Product Owner | Head Of OperationTalkative Apr 2019 - PresentRecife, Pernambuco, BrazilAs a Product Owner, my main role is to translate the market's problems so that our team of developers can create technological solutions that adequately address these challenges and market pains, always keeping the customer's experience and success in focus.As a head of operations, I am responsible for coordinating the work of the support, customer success, administrative and financial teams, with the aim of ensuring the adequacy of the processes that support the sales and development teams, which I supervise indirectly, always with the aim of ensuring that customers and partners will have the best possible experience when using our product.My main orientation is to support the team of around 12 professionals, so that they design efficient processes and manage to implement them, as a way of ensuring the execution of each of their tasks.Highlight for the following assignments:- Form the team and give feedback to all 12 professionals with whom I work directly;- Lead the evolution of product development;- Monitor the activities of the commercial team;- Monitor open innovation programs. -
Assistant ProfessorFaculdade Joaquim Nabuco Apr 2018 - Apr 2019Recife, Pernambuco, BrazilAssistant professor of the Specialization in Business Management course, teaching the discipline of Financial Administration, including the preparation of lesson plans, support material, evaluation materials and monitoring of student performance. -
Audit DirectorBdo Brazil Aug 2016 - Apr 2019Recife, Pernambuco, BrazilAs a director, in addition to managerial attributions, I began to accumulate responsibility for monitoring the Recife office's billing, as well as monitoring the result and meeting the billing and team allocation targets, as well as serving all the company's international clients in the branches in the Northeast and the representation of Brazil on the Natural Resources Committee of BDO Internacional.The following attributions stand out:- Technical discussion of relevant audit issues with clients;- Team field training;- Preparing and conducting classroom training for seniors and audit assistants;- Performance evaluation and feedback from 100% of the office's technical and administrative team;- Monitoring office goals;- Representation of BDO Brasil before the Natural Resources Committee of BDO Internacional. -
Senior ManagerBdo Brazil Nov 2015 - Aug 2016Recife, Pernambuco, BrazilManager in charge of all administrative activities at the office in Recife, in addition to technically conducting audit work for companies of different sizes and industries. Responsible for career monitoring and feedback for around 20 professionals, ranging from trainee to supervisor, and responsible for conducting the selection processes for all professionals in the firm.The following attributions stand out:- Technical discussion of relevant audit issues with clients;- Team field training;- Preparing and conducting classroom training for seniors and audit assistants;- Performance evaluation and feedback from 100% of the office's technical and administrative team. -
Assistant ControllerSheraton Hotels & Resorts Aug 2014 - Aug 2015Cabo, Pernambuco, BrazilResponsible for the personnel, accounting, tax, financial, revenue auditing, costs and warehouse departments, reporting directly to the hotel's CFO (and acting in his place when the position is vacant), I was responsible for the operation's cash management, for negotiation with suppliers and hotel entrepreneurs.Leading a team of 9 professionals, it was my responsibility to define personal goals and ensure field training for all of the team, in addition to monitoring the monthly closings and budget follow-up with the CFO Latam and supporting the preparation of the annual budget.Highlight for the following activities:- Cash flow management;- Preparation and monitoring of annual budgets;- Team building and feedback to team members;- Implementation and monitoring of internal controls. -
Accounting And Reporting ManagerTerphane Ltda Feb 2013 - Jun 2014Cabo, Pernambuco, BrazilAs responsible for the accounting department, which included: personnel department, accounting, tax, cost control and reporting for the United States, it was also my responsibility to assist the internal and external audit teams, in addition to monitoring the goals and performance of a team of 8 professionals reporting directly to me.During the period I was in charge of the department, I conducted a Value Chain Mapping process, which allowed the reduction of accounting closing time by about 70% and increased the level of assertiveness of processed closings by more than 50%.I can highlight the following assignments:- Provide field training for the team;- Accompany individual and team goals;- Ensure compliance with the rules issued by the internal audit and monitor the execution of the internal and external audit processes. -
Accounting And Reporting ManagerEnel Brasil Nov 2011 - Jan 2013Fortaleza, Ceará, BrazilAs accounting and reporting manager, my responsibilities included managing a team of around 50 professionals with various levels of experience, in addition to conducting technical discussions and supporting strategic decision-making by the board of directors of the group companies. During the period leading the team, I was part of the Concentra Project, which restructured the department's work dynamics, allowing the reduction of the average accounting closing time from 7 to 3 working days.Highlight for the following assignments:- Discussion of relevant technical topics with the company's senior management, directors and auditors;- Management of team training and acting with an internal instructor if necessary;- Field training, career monitoring and feedback from 5 employees reporting directly to me;- Definition and monitoring of personal and team goals for everyone on the team. -
SupervisorPwc Jul 2004 - Nov 2011Recife, Pernambuco, BrazilAs an audit supervisor, I acted as manager of less complex projects and collaborated with the results achieved by PwC's Recife office. In constant contact with clients located in multiple cities in Brazil and in the State of New York, in the United States, I had the opportunity to lead remote teams, directly contributing to the training of more than 20 professionals. Highlighting the following functions:- Technical conduction of audit work and initial adoption of accounting practices in the Utilities and Energy sector, including discussion of relevant technical topics with audit partners and clients;- Act as a career coach for less experienced professionals, especially for senior associates and associates, including career feedback from teams and coachees;- Acting as Champion of advanced auditing practices (Aura Project);- Acting as main trainer in auditing and accounting practices training (FET, Assurance 1, Assurance 2, Assurance 3 and Assurance 4).
Paula Longo Skills
Paula Longo Education Details
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Mba Em Gestão Empresarial -
Faculdade Salesiana Do NordesteContabilidade -
Faculdade De Ciências Da Administração De Pernambuco (Fcap / Upe)Administração
Frequently Asked Questions about Paula Longo
What company does Paula Longo work for?
Paula Longo works for Trend Mídia
What is Paula Longo's role at the current company?
Paula Longo's current role is Fractional CFO.
What is Paula Longo's email address?
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What is Paula Longo's direct phone number?
Paula Longo's direct phone number is +819999*****
What schools did Paula Longo attend?
Paula Longo attended Fundação Getulio Vargas / Fgv, Faculdade Salesiana Do Nordeste, Faculdade De Ciências Da Administração De Pernambuco (Fcap / Upe).
What skills is Paula Longo known for?
Paula Longo has skills like Accounting, Financial Reporting, Internal Controls, External Audit, Auditing, Ifrs, Internal Audit, Financial Audits, Process Improvement, Management, Business Strategy, Project Planning.
Who are Paula Longo's colleagues?
Paula Longo's colleagues are Rogério Anacleto, Karina Ruiz, Leonardo Veras, Alexandre Sallouti, Renata Canto De Souza Vieira, Eduarda Queiroz.
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