Paula Gabriella L. Email & Phone Number

Newport Beach, California, United States

Delivering value-add campaigns and resources that support annuity solutions for the financial professionals and wholesalers who believe in the power of Pacific Life.

Newport Beach, Ca

Work with Market Research team, Retirement Strategies Group and Creative Services Team to develop content for brochures, presentations, and digital communications such as website, emails videos and blogs that take complex financial topics and simplifies them for the financial advisor and consumer audience. - Develop unique educational campaigns that helps consumers understand how to prepare and invest for retirement. Such as; understanding Social Security, Women and Investing, and Understanding the Behaviors of Investing. - Initiate marketing communication plans and establish project timelines to ensure delivery of all projects. Project manage the marketing campaign from start to finish. - Handle day-to-day project management of the campaign. Reviews drafts, communicates edits, represents Marketing Communications in meetings regarding the project and or will lead certain project meetings.

Laguna Beach, Ca

SPARK Cross Cultural Marketing offers all promotional advertising and marketing services/resources that will connect client's brands with a broader audiences; inclusive/exclusive to multicultural consumers. Boutique-style service with personalized care for clients was the brainchild of Karla Palma and Paula Lopes, whose experience for innovative approaches resulted in high-impact advertising and branding for clients. ◘ New market identification and penetration by designing tailored marketing blueprints to connect clients with vital multi-cultural segments to optimize revenue growth and market share. ◘ Create brand awareness, increase sales, expand distribution, and drive volume for clients through the development and implementation of innovative cross-cultural marketing strategies. ◘ Provide clients with quality, personalized services throughout every stage of their experience.►High impact branding and advertising/marketing campaigns for Consumer Packed Goods (CPG), service industry, manufacturing, and retail markets. ►Co-founded the company with great success and accumulated clients in multiple industries: Coors Light, Jamba Juice, Home Depot, PepsiCo, H&R Block, Pisco Porton, and Kraft.►Marketing Campaign for Jamba Juice in San Francisco HQ held a pilot program to connect with the Hispanic consumer base in San Diego. ►Product launch for Pisco Porton based out of Texas.

Newport Beach, Ca

Traver Hispanic Marketing Group is a privately held marketing and advertising agency dedicated to the development and implementation of marketing solutions and programs for the Hispanic U.S. market. ● Partner Alliance Director (2010-12/2011) ◘ Identify, contact and secure relevant national brands for cross-promotional Hispanic opportunities at retail marketing prospects for Coors Light. ◘ Manage and steward partner brands through all levels of processes: initial legal contracts, discount/coupon offers, printing & POS incorporation, sales distribution, redemption, forecasting, and post-promotional results. ● Account Director (2008-2010) ◘ Oversee account management team responsible for Coors Light Hispanic retail marketing and sport/athlete sponsorships. ◘ Maintain current sponsorship clients and increase new client relationships. ►As Account Director, developed and launched a new multi-platform marketing strategy and created new website, expanding internet presence and branding awareness.

Laguna Beach, Ca

Mountain bike legend, multiple world champion, Hall of Fame Inductee. ◘ Manage all branding, social media marketing campaigns, public and media relations, online news content, and e-commerce relating to Brian Lopes, the 4-time world champion cyclist/athlete. ◘ Production of all online content: race and news press releases as well as blog updates on website. ◘ Act as point of contact for all media requests/relations. ◘ Lead sponsorship relations involving requests, appearances, autograph sessions, and annual event calendar. ►Develop and establish media tracking tools (metrics) to produce ROI reports for sponsors. ►Due to the design and re-launch of new website, displaying improvements in online experience/user interface via adding video capabilities, e-commerce, and social networking, there was a significant increase in web traffic by 110% annually.►Sponsorships: GoPro, Oakley, Fusion X, Pearl Izumi,Shimano, Ellsworth Handcraft Bicycles, Lazer Sport, WheyCoco, Codi, Better Buzz Coffee, Renthal, G-Form, Bikeco.com.

Newport Beach, Ca

Traver Hispanic Marketing Group is a privately held marketing and advertising agency dedicated to the development and implementation of marketing solutions and programs for the Hispanic U.S. market.◘ Develop and implement fully integrated promotional campaigns for the U.S. Hispanic Market, including: concert series, sporting sponsorships, and celebrity/talent brand endorsements. ◘ Tailor promotional programs for specific key high-volume accounts. ◘ Direct, train, and manage 5 internal staff members.►As an Account Supervisor, exclusively responsible for Coors Brewing Company’s $2B+ flagship brand Coors Light. ►During Account Supervisor period, doubled the agency’s promotional budget for the Cinco de Mayo program.

Irvine, Ca

Casanova Pendrill is a full service, integrated agency, recognized as one of the best U.S. Hispanic advertising agency (Latin spots) and creative shop. ◘ Plan and prioritize workload and projects assigned. ◘ Work with teams to develop strategy, turnaround times, and preliminary budget estimates. ◘ Develop written proposals outlining program objectives, strategies, tactics, and preliminary budgets and timelines. ◘ Initiate market research when additional consumer insight is warranted. ►National Account Executive for high profile brands: CA Lottery, Home Depot, Coors Brewing Company, and Ferrero Roche.

Assistant Media Planner/Media Buyer (1996-1997); Irvine, Ca

Mendoza, Dillon, & Asociados is a media and communication company that provides integrated marketing services. The company focuses on Hispanic market in United States in major product and service categories including technology, automotive, finance, entertainment, packaged goods, telecommunications, pharmaceutical, health, and beauty aids.►Account Executive for Kraft Foods/cheese division, Helene Curtis/Thermasilk and GTE Wireless.