I'm a services, experiences and business designer. I have 5 years of professional experience in which I have worked with multinationals like IBM, as well as startups like Sumer Labs and Tru Group.In order to carry out relevant and unique interventions, I have been trained in the use of multiple digital tools and techniques for material transformation. Thus, after identifying the touch points that must be designed, I am always able to carry them out on my own or guide the team that develops them.My personal life and my work complement each other, so in my free time I like to be updated, do coolhunting, read news and articles, discover new tools and keep an eye on the international stock market. In addition, I have my own consulting business where I advise entrepreneurships ideas that want to go out and position themselves in the national market.
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Senior Ux DesignerTelesign Dec 2022 - Feb 2024Bogotá, Distrito Capital, Colombia- Led UX enhancements in the sales contact flow, resulting in a 291% increase in Sales Qualified Leads' conversion rate.- Crafted pages templates for easy management of new products by both internal and external users.- Created and organized 30% of the Design System components, ensuring smooth handoff to the dev team. -
Semi-Senior Ux DesignerSumer Feb 2022 - Sep 2022Bogotá, Distrito Capital, Colombia- Increased the number of functionalities of the platform by 5x.- Participatedd all decisions related to UX within the company.- Mentored Junior profiles within the team. -
Ux/Ui DesignerSumer Sep 2021 - Feb 2022Bogotá, Colombia
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Product OwnerCerto Apr 2021 - Aug 2021Bogotá, ColombiaLeader of the solution team, which allows certifying documents with blockchain technology.Contact with different stakeholders: Founders, developers, designers, clients and government agencies.
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Ux Designer - Service DesignerTru Group Mar 2021 - Aug 2021Bogotá, Colombia- User experience designer, support in the creation of the business model and leader of the product team of the Certo solution (documentary certification in blockchain) that later became a legally constituted spin-off with clients in public, educational and real sectors.- Responsible for generating effective communication of digital services and products based on blockchain. -
Design InternTru Group Jan 2021 - Mar 2021Bogotá, Distrito Capital, Colombia
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Cross Mexico & Ssa Intern ResponsibleIbm Jan 2018 - Jul 2018Colombia- Manage communication in sales processes with end users, multinational companies, channels, partners, developers and start-ups.- Development of strategy campaigns for more than 6000 clients in 7 Latin American countries for the company's portfolio.- Multidisciplinary work remotely with a team located in countries such as Colombia, Romania, Argentina, the United States and Brazil.- Use of design tools such as Design thinking and Agile.
Paula López Education Details
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Diseñadora
Frequently Asked Questions about Paula López
What is Paula López's role at the current company?
Paula López's current role is UX Designer - Service and Business Designer.
What schools did Paula López attend?
Paula López attended Universidad De Los Andes - Colombia.
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Paula Lopez
Trained To Contribute To The Economic, Social And Technological Development Of Companies. Executing Specific Processes And Generating Skills To Project Myself In The Different Areas Of The Industry.Bogota, D.c. -
Maria Paula Lopez Arias
Talent Management | Talent Acquisition | Competency Development | Onboarding | Human Resources In MultinationalsMedellín
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