Paula Martersteck Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

Editor and writer with a background in news, B2B and nonprofit enterprises. Skilled in print and web publishing, blogging, marketing newsletters, SEO best practices, event planning, digital strategy, research and information synthesis. Topics of interest include law, politics, technology, community-building and the… Show more Editor and writer with a background in news, B2B and nonprofit enterprises. Skilled in print and web publishing, blogging, marketing newsletters, SEO best practices, event planning, digital strategy, research and information synthesis. Topics of interest include law, politics, technology, community-building and the arts.https://twitter.com/pmartersteckhttp://www.eastbayexpress.com/CultureSpyBlog/archives/2014/06/03/birdland-update-official-launch-planned-for-july-as-music-district-takes-winghttp://www.eastbayexpress.com/CultureSpyBlog/archives/2014/04/18/birdland-jazzista-social-club-hopes-to-establish-an-oakland-music-districthttp://www.eastbayexpress.com/CultureSpyBlog/archives/2014/03/05/birdland-jazzista-social-club-eyes-an-oakland-nest Show less

San Francisco, Ca

Began as senior content editor at Law.com in July 2000; subsequently promoted to copy chief and ultimately to managing editor in early 2003Commended by supervisor for regularly going "above and beyond" and being a "dedicated and resourceful editor" who operates proactively "to achieve results" and maintain high qualityEvaluated a cross-section of content for homepage and email newsletter for flagship digital brand, choosing from among an average of 45 articles per day from the… Show more Began as senior content editor at Law.com in July 2000; subsequently promoted to copy chief and ultimately to managing editor in early 2003Commended by supervisor for regularly going "above and beyond" and being a "dedicated and resourceful editor" who operates proactively "to achieve results" and maintain high qualityEvaluated a cross-section of content for homepage and email newsletter for flagship digital brand, choosing from among an average of 45 articles per day from the ALM network; met web publishing deadlines throughout the dayOversaw editorial staff of up to eight people, based in several time zones; also interacted regularly with editors at more than a dozen affiliated ALM websites across the United StatesOriginated ideas for special website sections; curated content for one-time and ongoing aggregated sections consisting of between a dozen and 100 articles eachCultivated relationships with outside authors; edited staff-written and freelance content; published daily in content management system; wrote headlines and article summaries consistent with SEO best practicesWrote blog posts for Law.com's Legal Blog Watch page; also edited and published blog posts written by Law.com staff and outside bloggersStreamlined systems to maximize efficiency; adapted procedures to meet changing organizational needsExecuted email newsletter campaigns for various brands in several platformsEnabled Law.com to become a Webby Awards honoree, as well as a finalist in the Jesse H. Neal National Business Journalism Awards' Best Website categoryRegularly used Twitter to drive traffic to content on Law.com and affiliated ALM sites and to draw attention to other news of interesthttps://twitter.com/lawcompaulahttp://www.alm.com/sites/default/files/uploaded/mediakit/law_media_kit.pdf Show less

Applied Associated Press, house style to articlesProgrammed web pages; uploaded and published material in content management systemWrote headlines and abstracts Located attention-getting art for articlesProofread homepage and inside articles for application of consistent house style, abstract accuracy, element functionalityUpdated in-house style guide; oversaw style compliance

San Francisco, Ca

Created publications formats and procedures for nonprofit startup; did writing, editing and publishing for website; assisted with conference preparation; produced government reports

San Francisco, Ca

Handled proofreading and editing for magazines, companies, nonprofits, consultants

San Francisco, Ca

Did electronic editing of complex, often technical depositions for leading law firms; also assigned, scheduled, proofread and edited other summarizers' work on as-needed basis

San Francisco, Ca

Originated story ideas and did research, interviews and writing for nationally syndicated legal newsletters

San Francisco, Ca

Did interviews, writing and research for WNI's internationally syndicated news service. Also obtained, vetted and packaged related content for print and broadcast release.