Paula Medio Email & Phone Number

Greater Philadelphia Area

Founded in 2004, Lima Consulting Group helps organizations develop, deploy and measure effective digital marketing strategies. LCG is a trusted advisor to digital marketers in the Americas, using a proprietary series of multi-disciplinary methodologies to improve their Return on Marketing Technologies (RoMT). The LCG team includes experts in strategy, data science, business intelligence, digital marketing and technology, who provide these services in the languages spoken throughout the Americas. With regional offices in Philadelphia and São Paulo, Brazil, LCG combines the personal touch of local services with world-class expertise.Digital marketers work with LCG to develop, deploy and measure proven methodologies and best practices, allowing them to optimize acquisition, conversion, retention and engagement. LCG maintains certifications or partnerships with leading innovators such as Adobe, IBM, Ensighten, Tealium, TagMan, BrightTag, ObservePoint, Monetate, ClickTale, ExactTarget, Responsys, and many other digital marketing technology providers.Skills: Project Lead, Project Management, Client Relationship Management, Partner Relationship Management

Home Based

o Responsible for the yearly Global deployment of Incentive Management (EIM) software Callidus TrueComp for managing Sales Manager Variable Compensation plan payments across all Business Units, which entailed responsibility for not only all phases of the overall development life cycle of the system, but also managing the project from Inception to Implementationo Responsible for the Campaign Management, Quotas, and Sales Dashboard global Salesforce.com implementation and their associated functionality in the Sales and Marketing Data Marts o Involved in the implementation and maintenance of a process/system to support the Legal Hold requirement for the Company’s Sales Data

Blue Bell

o Responsible for the Global deployment of Incentive Management (EIM) software Callidus TrueComp for managing Variable Compensation plan payments for one Business Unit, which included: business analysis, requirements gathering, gaining agreement from key business stakeholders on business processes and requirements, development of IT specifications for application developers, and development of documentation to be used for Testing and Training Materialso Responsible for requirements gathering, business and system analysis, process and system design, and User Acceptance Testing for the Siebel Salesforce application functional releases which also included its related functionality in the Sales and Marketing Data Marto Involved in the prioritization of work for the Salesforce.com application functional releaseso Involved in the development and implementation of the test strategies and quality assurance methodologies to successfully deploy the Siebel 7.7 upgrade

Blue Bell, Pa

o Responsible for overall solution design and implementation of the Siebel CRM system Administration Application moduleso Responsible for requirements gathering, business and system analysis, and process and system design for the Siebel version 60 application functional releaseso Involved in the prioritization of work for the Siebel version 6.0 application functional releaseso Responsible for presenting to the IT management team the Business Case, Risks/Issues, project sizing, Technical Development estimates and proposed solution of the system customizations requested by application userso Responsible for the upgrade to Version 3 of the Marketing Dashboard application, this involved interacting with the vendor and functional lead and leading individuals to accomplish a common goal; web services group, and Data Warehouse groupo Managed the interactions of the Siebel team with the Data warehouse team for all Siebel requirements for the Sales Data Marts at the enterprise levelo Continuously participated in the review and update of the Software Development Life Cycle process in our teamo Assisted in establishing the off-shore development model with Global Sourcing partners

Blue Bell, Pa

o Technical Project Lead of the worldwide upgrade of Siebel Call Center (Customer Relationship Management solution used by the Global Sales Operations group)o Led the cross-Functional team comprised of subject matter experts and users of the system in the initial project phase to gather the Siebel Call Center user requirements and business processes o Developed specific project requirements that were then translated into IT requirements/solutionso Responsible for overall development life cycle of the system; which included: meeting with stakeholders to define business process, Business Analysis, requirements gathering, testing and release of the solution and training to end userso Implemented project development methodologies, particularly in facilitating the definition and documentation of business processes, defining business requirements, producing functional specification documents and system testing proccesso Responsible for the analysis and design of the overall reporting strategy

Blue Bell, Pa

o Developed LoadRunner Scripts that represented business transactions for several applications (Oracle NCA, PeopleSoft, WebTime, WebCommerce, and Meritnet)o Analyzed current business transactions with clients and developed LoadRunner Scenarios that reflected the current and future estimated mix and load of userso Conducted performance testing of several applications which resulted in the implementation of architectural changes, and in an increase in server and database performanceo Managed the performance testing of WebCommerce

Blue Bell, Pa

o Responsible for enhancements and support of an internal knowledge management databaseo Involved in the development of an internal Lotus Notes databaseo Managed a survey conducted to 3,000+ employees worldwide to establish priorities in the migration of more than 5,000 applications from Lotus Notes to MS Exchange environmento Provided first line support for Lotus Notes users in the migration of applications from Lotus Notes to Microsoft Exchange environment. Maintained a help desk database during this transitiono Fully tested Lotus Notes applications and enforced company development standards

o Administrated the Lotus Notes database containing new product information o Developed and administrated the business office Web page using MS FrontPage 98o Maintained product catalog in Unisys Proprietary Systemo Prepared Cash Forecast Consolidations, Accounts Receivable Reports, and Shares Reportso Coordinated new product information flow between the US and Japan

Master Of Science In Information Science, Management Information Systems, General, Master

Bachelor Of Business Administration (Bba), International Business And Finance

Activities and Societies: AIESEC

Associate Of Science (As), Business Administration, Associate Degree