Paula M. Email & Phone Number

Batavia, Il, Us

Dekalb, Ill.

* Provides oversight, direction, and innovation for the college's communications strategy and public relations activities while promoting the University’s brand, web, and graphic standards. Responsibilities include writing, art direction, web presence, publications, electronic departmental alumni newsletters, presentations and events.* Working with an outside consultant, developed a solid sub-brand for the College that resonates with stakeholders and tells the complete story of the college. * Co-developed, launched, programs and produces the College's Rebuilding Democracy Lecture Series, exploring broad topics related to strengthening democracy.* Supports student recruitment, alumni communications and fundraising efforts.* Built relationships and partnerships with on-campus and external partners, freelance writers, designers, printers and graphics companies.* Hand-selected to serve as co-project manager to launch a partnership between NIU and Harper College, offering students the opportunity to complete a bachelor’s resulting in 50+ students in the first cohort, doubling the enrollment in the second year with high retention rates. Worked with key stakeholders to coordinate student support services for these students.* Recognized as subject matter expert, providing leadership and support to advisors and departments regarding student recruitment activities and materials.* Launched two re-prospecting campaigns to reach out to students who left the University in good standing without a degree to encourage them to return and finish their bachelor's degree.* Launched (and continues to coordinate) a multi-year graphics and wayfinding project for CLAS buildings.

Terre Haute, In

* Worked in tandem with internal stakeholders to plan, create, and launch compelling and creative campaigns bolstering initiatives that resonates with targeted audiences.* Crafted compelling feature stories, press releases and radio/TV package scripts and coordinated media relations for the Division of Student Affairs, College of Technology and the Arts, Performing Arts Series and University Speakers Series that built awareness, drove enrollment and increased engagement.* Mentored and supervised graduate and undergraduate student interns and developed a plan for comprehensive marketing of the arts (Arts@ISU) to increase awareness and engagement.* Played a significant role in event management, planning and marketing for the College of Arts and Sciences’ Community Semester Series, University Speakers Series, and Homecoming and Family Day leading to increased visibility, attendance and engagement.* Developed concepts, content and navigation for the Arts@ISU and ISU Homecoming web sites and Facebook pages.* Handled internal communications via the ISU Today daily announcements. * Coordinated communication efforts for the 2004-2010 United Way Campaigns.* Drafted the communications response plan for the University's Flu Pandemic Plan.

Terre Haute, In

* Working collaboratively, built and implemented a parent and families program and served as co-chair of the Parent and Families initiative, tied to Goal One of Indiana State University’s Strategic Plan.* Coordinated surveys of parents concerning their experience at ISU, assessing results and using feedback to improve programming and communications resulting in contract negotiation with a tour company to offer transportation for students.* Coordinated a suite of communications geared toward parents -- Parents and Families website, Facebook page, ParentLink newsletter, About ISU and Safety Procedure cards.* Revitalized Family Day by building programming for siblings and working with academic units to provide tours and receptions.* Served as a resource for parents contacting the University with questions; triaging calls to the appropriate people/departments for resolution.

Terre Haute, In

* Handled internal communications, developing content and design for a weekly newsletter distributed to 2800 employees. * Developed content and performed administration duties for the UHHG website, and facilitated a major redesign in May 2002. * Gathered information and designed the 68-page Union Hospital/West Central Community Hospital Physician Directory, showcasing over 250 doctors. Used that information to set up an online Physician Directory on the UHHG website (www.uhhg.org). * Designed and implemented displays and banners for various Union Hospital Foundation events. * Publicized various employee/public programs by designing flyers, brochures and other written materials.