While continuing to lead all marketing activity for Atamis, my role now also includes Business Development responsibilities. Working with Atamis's Business Development Director, I am responsible for nurturing sales leads, building relationships, organising product demos and providing account management.

Heading up the marketing function at an exciting, fast growth business in the tech/ information sector, I am responsible for creating and delivering the marketing strategy and all marketing activity to support Atamis's ambitious growth plans across both the private and public sector as part of the company's senior management team. This includes:Client acquisition and retention activityWebsite relaunch and ongoing web performanceSEOContent creationThought… Show more Heading up the marketing function at an exciting, fast growth business in the tech/ information sector, I am responsible for creating and delivering the marketing strategy and all marketing activity to support Atamis's ambitious growth plans across both the private and public sector as part of the company's senior management team. This includes:Client acquisition and retention activityWebsite relaunch and ongoing web performanceSEOContent creationThought leadershipPRBrand positioning and guardianshipDigital marketing campaignsStrategic eventsMore about Atamis...Atamis is a leading provider of Contract Lifecycle Management (CLM) and Spend Analysis solutions in the UK. Our software enables you to manage procurement processes, reduce supply-side risk and realise savings.Atamis 3.0 is a modular application that supports your strategic procurement operations: from planning and e-sourcing through to the management of contracts and key supplier relationships. It stands out for its flexibility and ability to adapt to either the simplest or most complex of procedural requirements. At Atamis, we take pride in providing the highest level of support to ensure your procurement operation runs with maximum efficiency. https://www.atamis.co.uk/ Show less

Offering a flexible, client centric approach, the diverse range of organisations I work with each choose the exact blend of services to suit their needs. Drawing on the benefit of my cross sector experience, my clients rely on me for one or many services from among the following: - branding and design - copy writing for websites and brochures - press releases and PR advice - social media strategy and management - marketing planning and implementation - strategic… Show more Offering a flexible, client centric approach, the diverse range of organisations I work with each choose the exact blend of services to suit their needs. Drawing on the benefit of my cross sector experience, my clients rely on me for one or many services from among the following: - branding and design - copy writing for websites and brochures - press releases and PR advice - social media strategy and management - marketing planning and implementation - strategic marketing advice - print buying - marketing project management.Call 07894 199464 or e-mail paula@pm-marketing.co.uk to talk about the areas in which I could support and add value to your project, business or organisation. Show less

Voluntary position as a Director of Cardiff Business Club. Responsibilities include marketing, business development, member acquisition and retention, improving online presence, advising on social media and promoting events.

Having worked in-house as Darwin Gray's Head of Marketing for almost two and a half years, I was retained as a consultant by the firm to provide support and mentoring to their marketing manager and input on their marketing, PR and events strategy for the first few months after I took up my new employed role in the tech sector at Atamis Ltd. It was great to continue to work with Darwin Gray as one of my consultancy clients after I left their employment.

In this exciting, newly created role, I was hired by one of my consultancy clients to come in house, tasked with building their brand and driving forward their marketing strategy. As Head of Marketing, I am responsible for increasing the profile for Darwin Gray, a well-established commercial law firm in Cardiff. Using my skills, experience and extensive network, I will help the firm to build relationships with existing and potential clients through marketing and business development… Show more In this exciting, newly created role, I was hired by one of my consultancy clients to come in house, tasked with building their brand and driving forward their marketing strategy. As Head of Marketing, I am responsible for increasing the profile for Darwin Gray, a well-established commercial law firm in Cardiff. Using my skills, experience and extensive network, I will help the firm to build relationships with existing and potential clients through marketing and business development initiatives.Managing the budget and leading the in-house marketing team, I am responsible for overseeing the strategy and implementation of all marketing activity, internal and external communications, events, PR, sponsorships, e-mail marketing, website content and social media. Show less

Delicious provided branding, design, marketing and photography.Delicious created new brands and developed existing brands for clients in the food and drink, professional services, arts, fashion, charity, education, manufacturing and retail sectors. Run by Alex and Paula with a determinedly down to Earth attitude, we were all about listening to our clients, skipping the cliches and creating beautiful design to fit the brief. We added value by challenging ideas and focusing on the… Show more Delicious provided branding, design, marketing and photography.Delicious created new brands and developed existing brands for clients in the food and drink, professional services, arts, fashion, charity, education, manufacturing and retail sectors. Run by Alex and Paula with a determinedly down to Earth attitude, we were all about listening to our clients, skipping the cliches and creating beautiful design to fit the brief. We added value by challenging ideas and focusing on the brand's end user in creating websites, brochures, apps, flyers, digital marketing, brand photography. Show less

Brand68 provided branding and design solutions to clients large and small in the UK and internationally.

Leading on all marketing activity, conducting targeted marketing campaigns and working on joint marketing and PR initiatives with airlines, tour operators, travel agents and retail partners. Focused on building Cardiff Airport's brand, improving customer experience, developing the Airport’s online presence and increasing passenger footfall.Within 12 months: launched a re-designed website, implemented a new CRM system, directed the Airport's communications strategy during the NATO Wales… Show more Leading on all marketing activity, conducting targeted marketing campaigns and working on joint marketing and PR initiatives with airlines, tour operators, travel agents and retail partners. Focused on building Cardiff Airport's brand, improving customer experience, developing the Airport’s online presence and increasing passenger footfall.Within 12 months: launched a re-designed website, implemented a new CRM system, directed the Airport's communications strategy during the NATO Wales Summit, led a Canmol award nominated marketing campaign to launch a new airline, worked with a production company on filming a six part ITV1 documentary series and increased Twitter followers by over 30%. Show less

In this role, I was responsible for raising Capital Law’s and Consult Capital's profile, improving/ maintaining brand saliency and awareness, building key strategic relationships, advising on how to attract new clients and how to enhance relationships with existing clients.It was my responsibility to oversee all marketing campaigns, events, PR, internal and external communications, sponsorship agreements, e-mail marketing, websites, social media and all online and offline promotional… Show more In this role, I was responsible for raising Capital Law’s and Consult Capital's profile, improving/ maintaining brand saliency and awareness, building key strategic relationships, advising on how to attract new clients and how to enhance relationships with existing clients.It was my responsibility to oversee all marketing campaigns, events, PR, internal and external communications, sponsorship agreements, e-mail marketing, websites, social media and all online and offline promotional activity.I was responsible for agency management in relation to PR, copy writers, design and SEO/ website development. Overseeing the events, business development and sales functions, with responsibility for a team of managers specialising in these areas.Key achievements included:- Re-branding three separate parts of the business, including re-launching websites, building signage and all branded literature- Managing the successful marketing integration of several acquisition companies- Growing a marketing, business development and sales team from zero to eight people- Coaching the team members to develop and reach their potential- Co-managing office move and refurbishment project, followed by launch event- Overseeing a 60% growth in turnover in four and a half years, against the economic tide- Almost doubling the number of website visitors through a targeted online marketing/ SEO campaign and increasing Google referrals by 2,000% over 10 months - Shortlisted for a Canmol Wales Marketing Award for the above- Contributing to shaping and delivering 5 year plan to quadruple the firm's turnover as a member of the Operations Board, reporting to the Managing Partner Show less

Brand development and guardianshipInternal & external commsRaising profile of the companyManaging agencies: PR, copy writers, designMaintaining & improving website as a marketing toolOrganising eventsAssessing & maximising sponsorship opportunities

Led the marketing function for the multi site Retail division as well as the Commercial and Manufacturing divisions. Managed a re-branding process across all marketing and sales channels, from research through to delivery.Managing all marketing & advertising requirements of 12 retail showrooms as well as the company's commercial and manufacturing divisions.Devising & coordinating marketing plans across the mix of Press, TV, Radio and OnlineManaging agencies: design, PR, media… Show more Led the marketing function for the multi site Retail division as well as the Commercial and Manufacturing divisions. Managed a re-branding process across all marketing and sales channels, from research through to delivery.Managing all marketing & advertising requirements of 12 retail showrooms as well as the company's commercial and manufacturing divisions.Devising & coordinating marketing plans across the mix of Press, TV, Radio and OnlineManaging agencies: design, PR, media buyingDeveloping the websiteManaging the design and delivery of all brochures & product cataloguesCopy writingProviding marketing guidance to third party corporate customers/ independent stockists Show less

Marketing for a personal insurance broker, this business was part of HSBC (Select) Ltd prior to being subject to an MBO. Offered this position by the new management team, to head up the marketing function for the new company, reporting to the MD.Budgetary control of £2m spendAdvertising car, home & travel inurance under multiple brandsAccount management for third party clients of white labelled schemesCopy writingDevising and managing marketing plans incorporating… Show more Marketing for a personal insurance broker, this business was part of HSBC (Select) Ltd prior to being subject to an MBO. Offered this position by the new management team, to head up the marketing function for the new company, reporting to the MD.Budgetary control of £2m spendAdvertising car, home & travel inurance under multiple brandsAccount management for third party clients of white labelled schemesCopy writingDevising and managing marketing plans incorporating directories, press and direct mailManaging search engine optimisation agenciesEnsuring compliance with the FSA and ASA at all times Show less

Managing direct marketing, print buying, design, internal communications and working as part of the business development team. Working in a regulated environment, ensuring compliance with HSBC Bank plc's branding guidelines as well as the requirements of the FSA and ASA at all times.

Print buying, direct marketing communications, sales promotion projects, copy writing, internal newsletters.