Paula Monroy Email & Phone Number

Los Angeles, Ca, Us

In 2023 / 2024: Board advisor at different startups & Project Manager at a FMCG food brand and Fractional CMO at a travel brand achieving >30% YOY monthly growth of their ecommerce gross revenue + 200% growth of their data base in <3 months while leading a team of 10 pax:- PPC: Google Ads and Social Ads- Conversion Rate Optimization (CRO) and UX- Emailing Automation- SEO & Content Marketing- Affiliation program- Loyalty program & CRM- Influencers Marketing & Social MediaIn 2022, Board Advisor at a global e-learning platform and a wine brand (Born Rose): 3 main markets’ trade marketing strategy, DTC sales strategy; PR, Influencers Marketing & Events assessment in 4 countries; Luxury retail and e-commerce direct to consumer experiences, International OKRs; EU distribution survey, market research, brand development and strategic partnerships.In 2021 I also founded one of the first Self-discovery platforms in the world combining the latest technologies and frameworks in modern Psychology: Scubaself.com (still working) Also, in 2019 I built a new digital media and online television channel for Gen-Z with a top key opinion leader in Latam and renown influencer: Jorge Lanata. The startup was called LanataTV. As idea owner my role was: CEO, CMO & Co-founder during one year + video production.In 2018, I worked as Senior Marketing Advisor at the Ministry of Finance in Argentina: Reporting to the Secretary of State, I’ve built the first digital marketing strategy for the Fintech & Tax authorities in Argentina 2019: data analysis, segmentation, SWOT, positioning, marketing mix, funnel, omnichannel action plan, workflows redefinition, UX improvements, etc. I’ve also organized and managed many Design Thinking Sessions for more than 200 professionals. From Dec 2017 till April 2018 I also tried to launch GreenyMarket, an e-commerce matchmaker between eco-foodies and organic producers in SouthAmerica.Sales management on my own.

San Francisco, Ca, Us

- Global Marketing Intelligence and Strategic advisement to the Global Chief Brand Officer (CBO) in international marketing and sales endeavours. - Cross-functional and Multicultural Team Leadership: 80+ people approx., from more than 5 countries. Collaboration both in English and in Spanish.- Introduced Project Management tools.- Member of the Pandemic CMT.- Built bridges between different areas.- Marketing intelligence reports.- Marketing Communications.- Global Segmentation map and Personas.- Online Marketing both for lead generation, talent attraction and employer branding.- B2B2C Digital Strategy.- Integrated Marketing

San Francisco, Ca, Us

- Global Content Strategy: Design and Execution.- Knowledge Management of thousands of talented employees with several areas of expertise: Artificial Intelligence, Digital and Cognitive Transformation, IOT, Blockchain, Cybersecurity, Mobile, etc.- Designing a Knowldege Management Program and a Content Rewards Program linked to StarMeUp. Leading and Building a Global Team of Storyhunters, Content Creators and Content Curators.- Research and Insights: Trends & Latest Highlights. Applying Artificial Intelligence (AI) to knowledge management. Augmented Knowledge.- Defining and constantly updating our brand and tech strategic topics.- Content Production and copywriting: White Papers, Trends / Industry Reports, Data Surveys, Quick Polls, Webinars, Case Studies, Blog Posts, Articles, Columns, Bylines, Snackable Content, Podcasting, Emailings, Video production, etc.- Publishing and Content Distribution through Owned, Earned and Paid Media.- Lead Generation through content. - Monthly Newsletters. Salesforce and Pardot admin. - New Business Development- Search Engine Optimization (SEO) Achievements: - Global Marketing team growth from 8 to 80+ people in less than 2 years.- Stock price growth from 99USD to 220USD in less than 2 years.

Barcelona, Barcelona, Es

CEO, Chief Marketing Officer and Co-Founder, Executive Management.- This was my first entrepreneurship with buying customers and investors.- Came up with this business idea. Did some research following "lean startup" methodology- Created the business plan, investors deck and one-pager- Managed to get a CTO as business partner on board and 3 european private investors- Built an advisory board of top leaders from Youtube, Airbnb, ESADE, PWC, etc- Built an in-house team of 6 people, 4 sales representatives in 3 countries- Negotiated outsourcing deals with the main law firm in Spain and 2 top business schools.- Contacted and had meetings with over 150 investors from US, UK, Argentina and Spain.- Built finance plan, P&L, balance sheet, cap-table, marketing plan, digital strategy including social ads and Google Adwords campaigns.Carrying with both Sales Management and Business management was a big challenge.- Edited our social media content calendar. - Content Management with Buffer, including copywriting and video production.- Social Media Marketing and publishing content with micro-influencers- Marketing Communications.- Online Advertising.- Project management with Trello Board; KPIs follow up on real-time with Geckoboard Product development using scrum roadmap tools such as Roadmunk.- Business Strategy, MVP / product development and product management.Achievements: 1) Awarded by the European Union with a 100,000€ grant, equity free2) Awarded by the Spanish Government, inviting us to represent the country with other 20 innovative startups in Silicon Valley (Spain Tech Week). 3) Created an algorithm that is able to register 100 athletes every day per country. 4) Managed to get paying customers in 3 countries and 2,000 athletes registered at the platform, creating video content on-demand for brands and media.5) Invited to join Google Jump Start-Up Program

Lausanne, Ch

- 5 years leading Nespresso brand development, managing Marketing Communications, Content Marketing and PR & Events strategies for both B2C & B2B business units + distributors- 3 years managing the Advertising plan: local adaptation of all creativities and media buying (TV, Print, OOH, Digital). - Publicity by organizing 60 creative PR actions with celebrities and local influencers in main sponsoring events (polo, sailing, tennis), Boutique Openings and in Corporate or CSR events. Content Calendar management.- +40 press releases/year, copywriting, multi-media electronic press kits, creative mailings & PR road-shows. - Spokesperson. Events Scripts & Speech writing. Q&A & Media briefs for Board’s interviews with media. - Marketing monthly reports with PR & Events ROI and qualitative results analysis. - Digital PR actions with bloggers and Social Media link to PR campaigns. On-line follow up. - Crisis Management, Crisis Communication Plan, Board of Directors’ annual trainings and risk management.- Internal Communications: Intranet edition, sustainability internal campaign, news emailing.- Brand / Coffee Ambassador: I was chosen as the one and only coffee expert in the Spanish market to represent the HQ Green Coffee team in Spain.- Designed 2 international campaigns, that started in Spain and got adopted by the HQ: Nespresso Sensory Cocktails (launched in 2010) and Nespresso Talents 2020 (first launched in 2013).- Budget management. Legal contracts validation. - Leading a team of 8 pax: 5 PR executives and 3 Media planning executives.- Luxury retail and direct to consumer experiences- Achievements: 1) 357% brand awareness growth in 18 months 2) National PR Award3) Brand Mktg Award 20114) Headcount growth in the marketing team: from 4 to 10 people5) Chosen by the HQ as the one and only Coffee Ambassador in the Spanish speaking markets6) Successfully led the international launch of Nespresso AAA Sustainable program in 2009 (Barcelona)

Barcelona, Barcelona, Es

Marketing principles and specific contents for food & beverages market.Integrated Marketing. Hospitality and HORECA brand development. Marketing Communications and Team Leadership.Stopped because the Master Program was cancelled.Achievements: Got awarded as best teacher of the year (students votes).

Copenhagen, Denmark, Dk

- Internal and external digital strategy- ISS Spain Magazine Editor (Quarterly, 24 pages, 45,000 copies, national distribution) and also Copywriting.- Corporate web site responsible: www.iss.es- Intranet Renewing Plan using SharePoint- Email Marketing edition and distribution- Online Marketing with monthly newsletters- Editing pictures and creating their Foundations logo with Adobe Photoshop- Internal Communications Campaign to launch ISS' Foundation "Una Sonrisa Más", in Spain (27,000 employees). - Product Management and Product Development for Landscaping Service and also for two multiservice divisions (Health and Entertainment) - Sales Management Offer definition and Marketing Plan, Direct Marketing campaign, Cross selling, Advertising campaign and video production.- Sponsoring Premium Events with Hospitality programs- Change management- Internal knowledge strategy and also storytelling and story-hunting- Annual Management Meeting organization- Lean Manufacturing internal campaign.- Leading a team of 5 PR executives in different countries.- Microsoft Office

Barcelona, Cat, Es

- Marketing Communications plan development for launching book novelties on gastronomy, health, personal growth, arts, philosophy, etc.- Publicity and copywriting- Public Relations with Mass Media- Created a CRM Database of 1200 media contacts- Designed the first digital interactive press releases within the Publishing industry. - Designed interactive digital portfolios for presenting key authors to journalists and key mass media- Creative promotions and special presentations at POS (book shops) such as FNAC, El Corte Inglés, etc- Luxury books, gifting market- Achievements: 1) 400% growth in media reviews and sales2) Managed to get our books novelties and authors a free space on prime time television (Cronicas Marcianas, El Programa de Ana Rosa Quintana, etc) more than 6 times.3) Managed to get more than 10 times a free space on the back cover of one of the biggest newspapers in Spain: La Vanguardia - La Contra

Barcelona, Barcelona, Es

Sales force materials edition. On-line advertising campaign (production & copywriting). Competitors analysis.CopywritingContent editionTranslation of Packaging & User's Guide.Marketing Communications.

Burbank, Ca, Us

Agenda and documentation managementEvent organizationMy main boss was Elizabeth Bohannon from Licensing and I also reported to Hector Bass fromHR. I left because I managed to get an scholarship in a European University and wanted to move there.

New York, Ny, Us

TRAININGS- 6 months - Junior Executive Accountant at Central Creativa Buenos Aires (advertising agency) – Buenos Aires, Argentina.- 6 months - PR Hostess at VIP Restaurant from D&D London (Luxury Gastronomy Group) - Notting Hill - London, United Kingdom.- 6 months - Account Assistant Training at J. Walter Thompson for Elida Ponds and Unicef - Buenos Aires, Argentina.- 3 months - Photo Shooting and Production Assistant at Chiquititas Magazine - Editorial Atlántida - Buenos Aires, Argentina.- 12 months - PR events assistant at Rolex, Carolina Herrera, Asprey, etc in Polo and Golf events - Buenos Aires, Argentina.

Genève, Ch

Attending VIP guests at the International Polo Championship (Palermo Open). Annual raffle coordination and Award Ceremony model.

Master Of Business Administration - Mba, Marketing

Master Of Technology - Mtech, Digital Business

Master Of Science - Ms, Data Analytics

Master Of Business Administration - Mba, Mobile Business Expert

Bachelor Of Arts - Ba, Public Relations, Advertising, And Applied Communication

Bachelor Of Arts - Ba, Communication, Journalism, And Related Programs