Paula Anderson Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

I work with large agencies and small business owners providing business solutions and digital marketing strategies to a growing base of clients. I create effective media, advertising and communication solutions to help companies getting leads and customers much faster than expected.I am committed to delivering value to our clients and helping them achieve their short and long-term marketing goals.I specialise in digital marketing using a variety of traffic methods such as Search, Social, Display, Pops and Email/SMS.SERVICES☑ Media Plan Creation☑ Marketing and Business Consultancy☑ Brand Building/Management☑ Social Media ManagementMy experience in working with top agencies have helped me build lasting relationships with different types of vendors, like Facebook, Google, Teads, CNN, ESPN, Telemundo, Instagram, New York Times, Bloomberg, Forbes, Televisa, TIME, The Washington Post, The Economist and more.I have consulted for agencies and clients like; Fisher & Paykel, NoBox, OnlineWise, Marketing Venture, Creative Propulsion Lab, etcMy years of experience with global brands, give me the unique ability to understand how to connect brands and consumers in a meaningful & impactful way. Having worked on brands like Pantene, Cheez-It, Clairol, Marriott, Mercedes-Benz, Bank of America, Keebler Cookies, Herbal Essences, Pepsi, Cover Girl, Microsoft etc, has given me the opportunity to work for some of the best Fortune 500 companies and an understanding of best-in-class work in the industry. Experience in: Overseeing Paid/Organic Advertising Campaigns, Media Planning & Buying. Overseeing and auditing SEO, Targeting/Audience Research, Competitive & Market Research, Brand Strategy & Positioning, Marketing Strategy, Social Media Strategy, Content Strategy, Communication Planning, Email Marketing Strategy, Mobile Ads, Mobile Marketing, Mobile App Development, Product Research, Product Development, Product Launch, Manufacturing Management, and Post Buy Audits

Miami/Fort Lauderdale Area

Teads is the No.1 video advertising marketplace in the world. Accountable for overseeing the entire LATAM Mobile Sales Division. Presented Mobile Landscape & Offerings to Local Clients & Agency Partners across LATAM.The scope of this position had a focus on supervising companywide shift from desktop focused sales approach to become Mobile leader.★ Key Initiatives:➜Increased Mobile Ad-Sales by 800% in the first six months.➜Worked closely with regional leadership to launch Programmatic capabilities across all markets.➜Trained regional & local offices on Mobile to ensure sales team could effectively approach partners.

Greater Chicago Area

Led a team for media communications planning and project management for 3 P&G brands and a scale program targeting African-American, Hispanic women and Millennial target consumers.Worked with P&G brand management and senior marketing team, collaborating with over 10 agency partners and internal SMG “General Market” strategy teams for holistic Total Market Planning approach for the Hair Care portfolio. I also defined consumer definition, analyzed CPG category habits & practices, outlined brand learning plan needs, and provided media inputs for market mix modeling alongside P&G’s internal research team★ Key Initiatives:➜Developed a strategy that created the first ever Hispanic Hair Care mobile app for Herbal Essences which led to brand innovation in the digital space.➜Successfully developed a program that brought together two huge industry properties to collaborate in the launch of Pantene’s largest Hispanic multi-media program across national TV, online media, mobile, and social.➜Uncovered consumer insights that defined the unique target for the launch of 2 hair product launches dedicated to the African American women, a key segment that drives Pantene business.

Greater Chicago Area

Led client communication for 11 brands across Kellogg’s portfolio.★ Key Initiatives:➜Created media management POVs that drove internal team efficiencies and effectiveness in processes for Kellogg’s activation across TV, print, digital. ➜Managed $75MM+ brand media plans and driving investment strategies in snacks and frozen category➜Initiated and executed team trainings on SMG proprietary tool that built team-wide understanding and expertise across areas that impact day-to-day media strategy product and leads to best in class work. ➜Successfully proved the social opportunity to Keebler brand management, defined the social media strategy and led the development of the content calendar ➜Analyzed and reported competitive data in the early stages of brand strategies that impacted beyond media

Greater Chicago Area

Joined the company to assist strategic and tactical development for all Bank of America Merrill Global media recommendations.Collaborated with Global Starcom offices to develop specific regional and/or In-Country media recommendations★ Key Initiatives:➜Managed $30MM+ BAML Global buys within internal systems for inventory and billing tracking purposes.➜Led communication with media partners in placing year-long media buys.➜Analyzed media proposals and made recommendations to larger BAML Global Team.