Paula Ryan Email & Phone Number

Rogers, Ar, Us

Bentonville, Arkansas, Us

Leading a team of 15 merchants, to create and deliver strategies that drive growth and increase customer sentiment to position Walmart as the top beauty retailer globally, managing a portfolio worth over $5 billion. By negotiating with suppliers and focusing on cost-efficiency, I drive assortment strategies to improve the trend and innovation offered within Beauty at Walmart. Specifically, over 100 new brands have been introduced, including many that have brought first-to-market innovation and exclusivity. P&L leadership, margin enhancements, and financial strategies, along with organizing semi-annual beauty events, led to strong growth three consecutive years against all key KPI's.Further, I've led significant supplier negotiations and funding programs that allow for customer-facing strategies designed to enhance store experience and improve digital engagement. Also led initial supplier on-boarding program, as well as the introduction of our clean beauty program to set new industry benchmarks. These efforts not only won us the 2022 Cosmetic Executive Woman (CEW) beauty retailer award but also enhanced customer engagement and perception, reinforcing Walmart's beauty industry leadership.

Denton, Texas, Us

HISTORY & ACCOMPLISHMENTS:Joined as Senior Director of Private Label, Product Development and Marketing. Achieved promotion to VP, Private Label in 2 years, then recently named Global Product Development VP in company-facilitated reorganization. Delivers historically highest sales share for every category assigned.● Manages team to provide proactive, cutting-edge expertise and support of branding, product development, sourcing, and design across 5 global product categories: 1) hair color, 2) hair care, 3) nail, 4) cosmetics, and 5) electrical styling appliances. Anticipate applicable future trends. ● Delivered +5% overall top-line increase 3 years running by revitalizing/reinventing stable of brands unchanged for decades. Developed licensing programs and attracted new customers for COL-LAB®, 220-item cosmetic line via influencers, resulting in significant year-one increase. ● Grew category revenue 12% by restructuring branding of global DIY hair color brand, Ion Color Brilliance®. Converted Sally Beauty hair color customers to product by creating global online community via digital campaign (website & blog) around coloring, how-to, techniques, etc. ● Achieved dramatic global sourcing cost reduction, increased product consistency, added new domestic and global vendors, and aligned all purchasing activity with congruent vendor network by conducting thorough, global category analysis and implementing low-cost country (LCC) strategy.● Develop relevant OB marketing strategies across portfolio to drive engagement with current and prospective consumers. Includes social media, digital, print and website development. Management of outside agency relationships.

Denton, Texas, Us

Denton, Texas, Us

Indianapolis, In, Us

Company: (now New Sunshine / Australian Gold) - Largest domestic maker of indoor tanning/SPF products. Private equity ownership as of 2009. HISTORY & ACCOMPLISHMENTS:Fulfilled mandate as key member of management team, transforming company image and focus away from declining indoor tanning market to SPF and like products. Result was year-one 12% category sales increase.● Led team of 15 across 3 functions: marketing, branding, and R&D. Replaced 50% of team to re-energize and refocus on new product development (NPD) process and create more free-thinking, creative environment.● Spearheaded 2 major initiatives: 1.) revitalization of Australian Gold® via packaging update and campaign focusing on brand differentiation among saturated SPF market and 2.) creation of licensing strategy or development of new brand platform.

Orrville, Ohio, Us

Company: The J.M. Smucker Co, formerly Eagle Family Foods, acquires, markets, and distributes variety of CPG food brands, including American icon Borden (1885), sold through grocery, mass retail, food service, private label, U.S military, and other global channels. Purchased by Smuckers during tenure, in 2006. ● Directed all aspects of new product line development and associated marketing programs, including market research; pricing strategies; public relations; digital, radio, and print advertising; and regional marketing efforts.

Columbus, Ohio, Us

Company: Founded in 1990, privately held retailer of bath and soap products, lotions, creams, gels, etc.HISTORY & ACCOMPLISHMENTS:Led and managed small team in development and relaunch of 110 SKU hand wash/antibacterial category and managed all new launches for fragrant body care (FBC), company’s largest category.● Re-launched antibacterial brand, focusing on image via bright colors, assortment, entertainment value, and in-store merchandising strategies, coupled with championing initial market research effort, packaging direction, and creation of training materials. Sales increased 45% in first product year. ● Introduced 12 FBC fragrances in 2 years, impacting sales +16%, then managed largest fragrance launch in company history at 128 SKUs.

Master Of Business Administration - Mba, Business

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