Since 2011, Paul is running Nemapp, consulting and investment family office as CEO. With Investments into several mobile companies (Madvertise, S4M, Reworld Media, Retency, Cheerz, Vectaury, 50 partners, Wemoms, Mindee, Fruitz, Wazo etc..). Nemapp model is unique with a mix of management and equity position.in 2011, for 18 months, Paul was appointed as COO of Nokia France, with the mandate to develop Nokia partnership with Microsoft, and accelerate his market share and business. Joined at the same period Ubequity Capital Partners Inc, merchant bank network with offices in Paris, London, Toronto, New-York, Los Angeles. Sold Cellcast Interactif in 2006 to SBM Group (Silverback Media Plc - public in London and Frankfurt), become a board member and global mobile managing director. SBM became Adenyo, one of the largest mobile marketing agencies network. In charge of the development of the agency network, acquisitions, strategy, business development. After a USD 27M B round in January 2010, Adenyo has been acquired by Motricity for + USD 100M. Left Adenyo in June 2010.Co founder of the French Mobile Marketing Association.Founder of CellCast Interactif, Mobile Marketing & Technology company, Based in Paris, working for Media, Carriers, IP players, Agencies and Brand and runs operations in Europe, Asia, Middle Est and America. Leading French Interactive TV solutions.Set up a first company Phonevalley, first SMS and Mobile Marketing campaign in France and SMS plate form for SFR, Canal+, M6, Havas, then sold the company to investors subsequently acquired by Publicis group.2 years for wundermann Young and Rubiccam company head of the database department working for Danone, CanalSatellite, Ford.Specialties: Business Development, Mobile Marketing, Mobile Technology, Internet of things, Datamining, Mobile Entertainment.