- Brand: responsible for branding and institutional campaigns planning and management;- Business units: responsible for planning and managing the Bus digital strategies (Toys, Juvenile and Nursing), product launch campaigns and brand experience actions;- Agency management: digital, media and PR;- Communication, media and campaign planning across all channels – Key Customers, Trade, Pharma, E-comm and D2C;- POS materials, projects, fairs and events;- BU Toys – line… Show more - Brand: responsible for branding and institutional campaigns planning and management;- Business units: responsible for planning and managing the Bus digital strategies (Toys, Juvenile and Nursing), product launch campaigns and brand experience actions;- Agency management: digital, media and PR;- Communication, media and campaign planning across all channels – Key Customers, Trade, Pharma, E-comm and D2C;- POS materials, projects, fairs and events;- BU Toys – line development in accordance with the company's strategic objectives, management and market analysis;- Metrics and results analysis and monitoring Show less

- Branding and positioning;- Communication planning in all channels;- Management of institutional projects;- Planning and management of online and offline campaigns;- Monitoring of metrics and results.

Responsible for managing the group’s brands: Buba and Mart.Buba’s branding project management (new brand positioning, visual identity andpackaging redesign). | Development of booth projects and execution for the trade shows ABCasaFair, Expolux, Abrin, Pueri Expo and Abradilan for 6 consecutive years. | Planning and development of projects and execution of showroons of both brands. | Development of communication plan for B2B and B2C clients and developing a digital communication… Show more Responsible for managing the group’s brands: Buba and Mart.Buba’s branding project management (new brand positioning, visual identity andpackaging redesign). | Development of booth projects and execution for the trade shows ABCasaFair, Expolux, Abrin, Pueri Expo and Abradilan for 6 consecutive years. | Planning and development of projects and execution of showroons of both brands. | Development of communication plan for B2B and B2C clients and developing a digital communication strategy. | Development of text content for social media for both brands. | Management of trade marketing, national merchandising campaigns with a team of promoters for clients: Ri Happy, PBKids, Carrefour, etc. | Budget management of graphic projects: catalogs, packaging, display, visual communication, etc. | Management of quarterly internal events for the launch of collections for Mart brand. | Organization of sales conventions for both brands. | Media campaign management for licensed brands: Lalaloopsy, Disney Baby andMarvel. | Leadership of the marketing team. Show less

Management of brand activation projects, promotional marketing and events forthe clients: Shopping Reunidos do Brasil - Mother's Day promotion | Luxóttica -brand activations: Ray-Ban, Prada, Tifanny, Burberry and Dolce Gabanna | Fiat -B2B Events - Direct Sales | Puma- Brand activations and launch of the newBotafogo shirt | Colgate Palmolive - Colgate: Project management for newConcept Store Colgate with brand experience actions | Protex: Promotionmanagement: Fathers Day|… Show more Management of brand activation projects, promotional marketing and events forthe clients: Shopping Reunidos do Brasil - Mother's Day promotion | Luxóttica -brand activations: Ray-Ban, Prada, Tifanny, Burberry and Dolce Gabanna | Fiat -B2B Events - Direct Sales | Puma- Brand activations and launch of the newBotafogo shirt | Colgate Palmolive - Colgate: Project management for newConcept Store Colgate with brand experience actions | Protex: Promotionmanagement: Fathers Day| Odontoprev - Media campaign for the Prívian brand. Show less

Project management for the launch of the new Palio, involving strategic planning,activation actions, promotion and brand experience.

Management of promotional marketing projects with their own technologicalplatforms, making the connection between the areas of IT, design, production andclients. Campaigns: Pirelli Brasil - "Pirelli Emotion of Formula 1" Promotion - POSplatform with instant prizes / Sales incentive campaigns / Final consumer campaignwith sell out management in real time | Peugeot Citroen Brasil - incentive campaign"Seu Pegeout no lugar certo" - After-sales for resellers in the north and… Show more Management of promotional marketing projects with their own technologicalplatforms, making the connection between the areas of IT, design, production andclients. Campaigns: Pirelli Brasil - "Pirelli Emotion of Formula 1" Promotion - POSplatform with instant prizes / Sales incentive campaigns / Final consumer campaignwith sell out management in real time | Peugeot Citroen Brasil - incentive campaign"Seu Pegeout no lugar certo" - After-sales for resellers in the north and northeast ofBrazil - online tools and SMS actions | Bradesco: sales incentive campaigns forinternal staff through mobile and intern tools. Show less

Management of promotional marketing campaigns and owner events.Nestlé Brasil - planning and management of promotional campaigns andevents, such as the launch of a new drink - Fast | Pepsico Brasil - endomarketingcampaign planning and management | Brown Forman Corporation - JackDaniel’s and Finlandia Vodka brands, planning and managing multidisciplinarycampaigns and events | TIM - planning and management of promotionalmarketing campaigns and events | Gol Linhas Aéreas -… Show more Management of promotional marketing campaigns and owner events.Nestlé Brasil - planning and management of promotional campaigns andevents, such as the launch of a new drink - Fast | Pepsico Brasil - endomarketingcampaign planning and management | Brown Forman Corporation - JackDaniel’s and Finlandia Vodka brands, planning and managing multidisciplinarycampaigns and events | TIM - planning and management of promotionalmarketing campaigns and events | Gol Linhas Aéreas - planning andmanagement of promotional campaigns, sponsorships and events | TritonEyewear - planning and management of online and offline media campaigns andvisual communication for stores throughout Brazil | Planning and management ofowner events: Shopping Estação de Inverno (Campos do Jordão), ShoppingBoulevard Mall (Guarujá) and Guarujá Verão Show. Show less

New business - prospecting for new clients.Execution of B2B campaigns, offline media campaigns, product launches.Clients: BR labels (Calvin Klein, VR Menswear and Mandi), Villares Metals,Bungee Toys (Rubiks Revolution), Fico Ferragens, Hospital Santa Paula, CityconEngenharia and Doural Presentes.

Execution of tactical actions in a group of accounts. | Negotiation and new business.