Paul Andre De Vera Email & Phone Number

Oakland, California, US

Award-winning digital marketer. I help companies gain a competitive edge by pinpointing growth opportunities and building an exceptional online brand organically. You're just one optimization away from faster growth and greater profits with my 15+ years of SEO expertise!

San Francisco Bay Area, US

The SEO Video Show, founded by Paul Andre de Vera, a seasoned SEO professional with over 15 years of experience, is your go-to resource for top-notch SEO video content. Our carefully curated videos are designed to make it easy for you to access valuable insights on all things SEO, from off-page strategies to on-page optimization.Our mission is to master.

Redwood City, California, US

• Plan, execute, and track marketing campaigns across different channels (SEO, SEM, social media, affiliates, influencer and online ads).
• Help lead the marketing strategy to achieve important business goals (increasing sales, retaining customers, and improving conversion rates).
• Use data and customer feedback to guide marketing decisions and improve campaigns over time.
• Try out new marketing methods and experiment to find out what works best.
• Work closely with other teams (sales, finance, and operations) to make sure everyone is on the same page and to help with things like budgeting and forecasting.
• Work with the sales team to ensure they're following up with leads and making the most of the marketing campaigns created.============================Key Accomplishments:============================

Pleasanton, California, US

• Lead Workday's global organic and paid search strategy, including the main website, 16+ country-level websites, blog, and landing pages.
• Develop a roadmap for executing the strategy, identify milestones, constraints, dependencies, and business cases for the dev team.
• Conduct keyword research and make recommendations for content development for the content and integrated marketing teams.
• Track and report on SEO/SEM metrics, including traffic and rankings weekly.
• Set up and optimize paid search campaigns and maximize ROI with the current agency.
• Work with cross-functional teams to launch campaigns on time and on budget, and experiment with new tactics to optimize existing programs.============================Key Accomplishments:============================

Miami, Florida, US

• Lead the web marketing team and manage and update the company's website, collaborating to ensure the content aligns with brand strategy and meets standards.
• Develop new ways to engage target audiences through digital media and marketing techniques like account-based marketing and remarketing.
• Collaborate with various teams to navigate project complexities and improve user experience on the website.
• Monitor KPIs related to customer acquisition and stay up-to-date with industry best practices and competitor websites.
• Own the global SEO, PPC, ABM, and display strategy, ensuring optimized web properties, content updated regularly, and paid ads generate high ROI and quality leads.
• Look for new opportunities to expand the digital reach and optimize organic and paid campaigns.

San Francisco, CA, US

• Own the global SEO and SEM strategy, ensuring that all web properties are optimized, content is regularly updated, and paid ads generate high ROI and quality leads.
• Responsible for digital marketing reporting, sharing regular reports on keyword performance, traffic, and conversions, and collaborating with content and campaign managers to increase performance.
• Write SEO-optimized blogs related to the recruiting industry to improve search engine rankings and increase traffic to our website.
• Build backlinks to our website to improve its authority, using techniques like press releases, guest posts, and community profiles.
• Create landing pages with Hubspot and Marketo that are optimized for both paid and organic search to generate more sales-qualified leads and lower customer acquisition costs.============================Key.
• Developed a highly effective retargeting nurture campaign with LinkedIn Marketing Solutions (Bizo), increasing conversion rates and driving engagement.

South San Francisco, California, US

• Taking enterprise SEO to the next level and helping put the exclamation in BadAss SaaS for a rock star company!
• Assisting the web development team in debugging/problem solving website issues.
• Generating and reporting site analytics with Adobe SiteCatalyst and adding recommendations for future strategies.
• Working with PPC/SEO vendor to optimize landing pages for search engine marketing.
• Educating my peers about search engine optimization (SEO) & search engine marketing
• Expert user in enterprise SEO tools such as BrightEdge, Conductor, Screaming Frog, Ahrefs, Semrush============================Key Accomplishments:============================

• Strategy and implementation planning for all SEO (search engine optimization), social media, and web development for clients acquired by Iron Sight Group, Inc, a marketing agency that caters to entertainment industry.
• Research online market space for each client and proposing realistic possibilities of gaining market share in their niche.============================Key Accomplishments:============================
• SEO strategy achieved 1st page rankings for keywords: “thai concerts” and “thai music events” for client BKK Mass Apeal; web traffic increased with an additional 200+ unique visitors a day.
• SEO efforts achieved 1st page rankings for keywords “happy hour San Francisco” for Horizon Ultra Lounge, averaging more than 1000 impressions per day.
• Proven record for indexing and ranking new domains for various clients within one week with SEO.

Quezon City, PH

• Serving as the sole webmaster and primary web developer for MYX TV, the premier Asian American entertainment and lifestyle cable network in the US broadcasted in over 6 million households across the country.
• Managing team members and bloggers both onsite and remotely for all web related issues.
• Research, analyze, and apply emerging web technologies, social media communication tools, and internet marketing best-practices to customize an internet strategy to increase channel awareness
• Managing all social media properties and creating interaction with the public to increase popularity of MYX TV (followers, likes, friends, plays, etc)============================Key.
• Created an SEO link building campaign with authoritative sites earning http://myx.tv a Google PR 5.
• With 60,000 unique visitors a month, 50% of the site’s inbound traffic is derived from SEO organic search results; responsible for consistently increasing traffic by 5% every month.

• Manage all aspects of online presence for a successful urban clothing company, which has both an online and physical location; responsibilities including SEO, online marketing, social media and ecommerce; handle all.
• Manage all PPC campaigns and ad buys in niche markets targeting streetwear and street culture.============================Key Accomplishments:============================
• SEO efforts achieved #1 rankings on Google, Yahoo and Bing for keywords: “streetwear,” “80s hip hop” & “neon clothes”
• Devised a social media strategy gaining over 10,000 followers on Twitter and 6,000 Facebook page “likes.”
• Successfully ranking new clothing brands on the 1st page of Google increasing sales by 300% with SEO.
• Initiated and managed online marketing program that included SEO, social media and email campaigns delivering ROI exceeding 600% and driving over 20,000 uniques to the site in one day.

• Promoted one or more special events each month. Responsibilities included scouting and negotiating prospective venues and entertainment; coordinating and hiring event staff; designing, printing and distributing flyers.
• Developed strategic guerrilla marketing plans to cover all available avenues of promotions, increasing event awareness by creating “buzz” in the streets through promotion.============================Key.
• Successfully organized a collaborative event at the San Francisco Cow Palace generating over 6,000 ticket sales.
• Ranked company site on 1st page of Google, Yahoo and Bing for keywords “San Francisco parties” and “San Francisco nightlife” with SEO
• SEO efforts ranked company mini site nyesanfrancisco.com on 1st page of Google, Yahoo and Bing for keywords “NYE San Francisco” and “New Year’s Eve San Francisco” increasing sales by 200%.

US

• Developed and designed the Goodguys Rod & Custom website using expert knowledge in HTML and simple javascripts.
• Designed online banners by utilizing Macromedia Flash and Adobe Photoshop.
• Maintained and updated the website regularly.============================Key Accomplishment:============================
• Initiated the company’s first ecommerce platform that led to increase memorabilia sales by 150%.

Bachelor Of Arts, Design, Multimedia, Photography

Certification, Web Authoring

Education record

Class Of 1997