Paul Andre De Vera

Paul Andre De Vera Email and Phone Number

Your SEO Consultant | Host and producer of the SEO Video Show @ Paul Andre
Paul Andre De Vera's Location
Oakland, California, United States, United States
Paul Andre De Vera's Contact Details

Paul Andre De Vera work email

Paul Andre De Vera personal email

About Paul Andre De Vera

I'm a results-driven inbound marketer with a knack for driving marketing pipelines through multiple channels. With over six years of people management experience, I'm a dynamic team player with exceptional collaborative and interpersonal skills. I'm also a lot of fun to work with!One of my strengths is that I thrive in fast-paced, rapidly changing environments and have a proven ability to manage multiple priorities and perform under pressure. As a thought leader in the industry, I love sharing my knowledge and providing career development and education to budding marketers seeking to learn more about digital marketing.But let's talk specifics! With over $500 million in yearly revenue influenced by my SEO marketing program at Workday, a 70% increase in net new targeted companies engaging with us through my ABM program at Anaplan, and a 10x growth in social following at Twingate, I'm all about delivering impressive results.When it comes to SEO, I've got in-depth knowledge of SEO audits, on-page optimization, off-page optimization, and link building using tools like Semrush, Ahrefs, BrightEdge, ScreamingFrog, MOZ, Google Search Console, Bing Webmaster Tools, Google BigQuery SQL. My search marketing strategies have increased organic search traffic value by 50%, saving tens of thousands of dollars in monthly paid search spend.When it comes to social media marketing, I'm an expert in incorporating social media platforms into online marketing campaigns to raise brand awareness and increase social presence by 10x.I'm also a great communicator, with experience presenting to C-level leadership on marketing strategies and metrics. As the President and VP of Education for Toastmasters, I've coached my directs and teammates to become great communicators too.Lastly, I have a proven track record of increasing CTR in display ads and landing page conversion rates by 20%, thanks to my expertise in UX/UI design. I'm certified in web-related languages such as HTML, XHTML, CSS, SQL, and JavaScript, and have managed web development teams in building sites with Wordpress, Adobe Experience Manager, Wix, and Webflow.In short, I'm a creative and passionate marketer with a wealth of skills and experience. If you're looking for someone to take your marketing to the next level and deliver impressive results, let's connect!

Paul Andre De Vera's Current Company Details
Paul Andre

Paul Andre

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Your SEO Consultant | Host and producer of the SEO Video Show
Paul Andre De Vera Work Experience Details
  • Paul Andre
    Search Engine Optimization Consultant
    Paul Andre Oct 2022 - Present
    Oakland, California, Us
    Award-winning digital marketer. I help companies gain a competitive edge by pinpointing growth opportunities and building an exceptional online brand organically. You're just one optimization away from faster growth and greater profits with my 15+ years of SEO expertise!
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  • Seo Video Show
    Host / Producer
    Seo Video Show Jul 2020 - Present
    San Francisco Bay Area, Us
    The SEO Video Show, founded by Paul Andre de Vera, a seasoned SEO professional with over 15 years of experience, is your go-to resource for top-notch SEO video content. Our carefully curated videos are designed to make it easy for you to access valuable insights on all things SEO, from off-page strategies to on-page optimization.Our mission is to master the art of SEO by fostering a community of knowledge sharing. We believe that we learn and grow by teaching others. That's why we gather SEO videos from industry experts and engage with our audience through the live SEO Video Show on YouTube at http://youtube.seo.video. Through live streams and chat interactions, we can collectively enhance our SEO skills and knowledge. Let's embark on this journey together and become SEO masters side by side!
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  • Twingate
    Director, Growth Marketing
    Twingate May 2022 - Oct 2022
    Redwood City, California, Us
    ● Plan, execute, and track marketing campaigns across different channels (SEO, SEM, social media, affiliates, influencer and online ads).● Help lead the marketing strategy to achieve important business goals (increasing sales, retaining customers, and improving conversion rates).● Use data and customer feedback to guide marketing decisions and improve campaigns over time.● Try out new marketing methods and experiment to find out what works best.● Work closely with other teams (sales, finance, and operations) to make sure everyone is on the same page and to help with things like budgeting and forecasting.● Work with the sales team to ensure they're following up with leads and making the most of the marketing campaigns created.============================Key Accomplishments:============================● Achieved over 10x growth in social media channels through organic engagement and paid acquisition strategies.● Produced top-ranking YouTube videos, resulting in multiple demo lead requests.● Obtained page 1 Google rankings for highly competitive keywords such as VPN alternative, cloud security infrastructure, device posture, and zero trust automation, showcasing my video SEO strategy.
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  • Workday
    Search Marketing Global Lead
    Workday Oct 2017 - Apr 2022
    Pleasanton, California, Us
    ● Lead Workday's global organic and paid search strategy, including the main website, 16+ country-level websites, blog, and landing pages.● Develop a roadmap for executing the strategy, identify milestones, constraints, dependencies, and business cases for the dev team.● Conduct keyword research and make recommendations for content development for the content and integrated marketing teams.● Track and report on SEO/SEM metrics, including traffic and rankings weekly.● Set up and optimize paid search campaigns and maximize ROI with the current agency.● Work with cross-functional teams to launch campaigns on time and on budget, and experiment with new tactics to optimize existing programs.============================Key Accomplishments:============================● Influenced over $500 million in revenue in 2021, demonstrating my ability to drive tangible results.● Created a highly effective content marketing strategy that delivers 1st-page search results for 100% of targeted keywords, increasing online visibility and generating leads.● Winner of the BrightEdge 2019 International SEO Award, recognized for my exceptional SEO skills and achievements.● I increased paid search leads by 108% YoY while reducing cost per lead by 22%, and I also increased organic search traffic by 45% YoY, showcasing my ability to improve both paid and organic search performance.● Increased page 1 visibility of tracked organic keywords in BrightEdge by 21%, highlighting my expertise in SEO and ability to drive online visibility.● Achieved a 19.9% increase in conversion rates on PPC landing pages we optimized with Adobe Test & Target, showcasing my proficiency in conversion rate optimization.● Improved our brand search impression share from 46.94% to 75.71% by implementing brand bidding optimizations that prevented competitors from bidding on our brand, demonstrating my ability to protect and enhance brand reputation.
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  • Anaplan
    Senior Manager, Global Web Marketing
    Anaplan Oct 2015 - Oct 2017
    Miami, Florida, Us
    ● Lead the web marketing team and manage and update the company's website, collaborating to ensure the content aligns with brand strategy and meets standards.● Develop new ways to engage target audiences through digital media and marketing techniques like account-based marketing and remarketing.● Collaborate with various teams to navigate project complexities and improve user experience on the website.● Monitor KPIs related to customer acquisition and stay up-to-date with industry best practices and competitor websites.● Own the global SEO, PPC, ABM, and display strategy, ensuring optimized web properties, content updated regularly, and paid ads generate high ROI and quality leads.● Look for new opportunities to expand the digital reach and optimize organic and paid campaigns.● Own digital marketing reporting, sharing regular reports on keyword performance, traffic, and conversions, and collaborating with content and campaign managers to increase performance.============================Key Accomplishments:============================● Nominated for the 2017 Demandbase Ace Award for my expertise in account-based marketing. My ABM program achieved a 72% lift in net new companies and a 32x ROI, demonstrating my ability to drive results.● As a Marketing Project Manager, I led the development of Anaplan's new App Hub, resulting in a 480% increase in leads through organic keyword rankings from SEO.● Through a digital strategy that included SEM/SEO and video marketing, I attributed 30% of Hub16 registrations to view-through and direct conversions.● Developed a custom JavaScript that serves a searcher's intent, reducing spending by 20% while increasing a landing page's conversions by 28%.● Collaborated with peers on a marketing campaign, optimizing extensively to cut spending by 65% and increase leads by 20%.● Successfully optimized an SEM/SEO strategy that increased search leads by 4x with a budget of only 1.5x more.
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  • Smartrecruiters
    Director, Seo/Sem/Analytics
    Smartrecruiters Feb 2014 - Oct 2015
    San Francisco, Ca, Us
    ● Own the global SEO and SEM strategy, ensuring that all web properties are optimized, content is regularly updated, and paid ads generate high ROI and quality leads.● Responsible for digital marketing reporting, sharing regular reports on keyword performance, traffic, and conversions, and collaborating with content and campaign managers to increase performance.● Write SEO-optimized blogs related to the recruiting industry to improve search engine rankings and increase traffic to our website.● Build backlinks to our website to improve its authority, using techniques like press releases, guest posts, and community profiles.● Create landing pages with Hubspot and Marketo that are optimized for both paid and organic search to generate more sales-qualified leads and lower customer acquisition costs.============================Key Accomplishments:============================● Developed a highly effective retargeting nurture campaign with LinkedIn Marketing Solutions (Bizo), increasing conversion rates and driving engagement.● Responsible for generating approximately 50% of SQLs for our marketing department through an inbound marketing strategy that included SEO, SEM, SMM, and CRO.● Achieved a low CAC of around 5% with search marketing SEO/SEM programs, demonstrating my ability to drive cost-efficient marketing campaigns.● Doubled 1st-page results in Google with SEO for tracked keywords in BrightEdge, estimated to have a ● PPC value of $200k (monthly) according to SEM Rush.● Utilized effective SEO tactics to achieve a 400% increase in goal completions on a product landing page, demonstrating my ability to drive conversions through search engine optimization.
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  • Sap Successfactors
    Manager, Seo/Sem/Analytics
    Sap Successfactors Jan 2012 - Feb 2014
    South San Francisco, California, Us
    ● Taking enterprise SEO to the next level and helping put the exclamation in BadAss SaaS for a rock star company! ● Assisting the web development team in debugging/problem solving website issues. ● Generating and reporting site analytics with Adobe SiteCatalyst and adding recommendations for future strategies.● Working with PPC/SEO vendor to optimize landing pages for search engine marketing.● Educating my peers about search engine optimization (SEO) & search engine marketing● Expert user in enterprise SEO tools such as BrightEdge, Conductor, Screaming Frog, Ahrefs, Semrush============================Key Accomplishments:============================● Achieved impressive results with SEO strategy, ranking the keyword "HRIS" from position 89 to position five on Google in less than 45 days.● Successfully ranked 98% of all cloud-related keywords on the first page of Google through SEO, demonstrating my expertise in search engine optimization.● Created and tested a highly effective landing page conversion strategy through Adobe Test & Target, resulting in a 6% increase in conversions.● Successfully migrated our company website into Adobe Experience Manager, showcasing my ability to manage complex web development projects.● Successfully integrated Demandbase into Adobe SiteCatalyst before it existed, demonstrating my ability to stay ahead of the curve in marketing technology.● Through effective SEO strategies, increased first-page results on Google by 6% for tracked keywords with an estimated PPC value of $220k (monthly).● Achieved 60% market share over competitors for tracked keywords through SEO, demonstrating my ability to dominate search engine rankings.
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  • Iron Sight Group, Inc
    Internet Marketing Consultant
    Iron Sight Group, Inc Jan 2010 - Jan 2012
    ● Strategy and implementation planning for all SEO (search engine optimization), social media, and web development for clients acquired by Iron Sight Group, Inc, a marketing agency that caters to entertainment industry.● Research online market space for each client and proposing realistic possibilities of gaining market share in their niche.============================Key Accomplishments:============================● SEO strategy achieved 1st page rankings for keywords: “thai concerts” and “thai music events” for client BKK Mass Apeal; web traffic increased with an additional 200+ unique visitors a day.● SEO efforts achieved 1st page rankings for keywords “happy hour San Francisco” for Horizon Ultra Lounge, averaging more than 1000 impressions per day. ● Proven record for indexing and ranking new domains for various clients within one week with SEO.
  • Abs-Cbn International | Myx Tv
    Senior Web Developer
    Abs-Cbn International | Myx Tv Dec 2006 - Jan 2012
    Quezon City, Ph
    ● Serving as the sole webmaster and primary web developer for MYX TV, the premier Asian American entertainment and lifestyle cable network in the US broadcasted in over 6 million households across the country.● Managing team members and bloggers both onsite and remotely for all web related issues.● Research, analyze, and apply emerging web technologies, social media communication tools, and internet marketing best-practices to customize an internet strategy to increase channel awareness ● Managing all social media properties and creating interaction with the public to increase popularity of MYX TV (followers, likes, friends, plays, etc)============================Key Accomplishments:============================● Created an SEO link building campaign with authoritative sites earning http://myx.tv a Google PR 5. ● With 60,000 unique visitors a month, 50% of the site’s inbound traffic is derived from SEO organic search results; responsible for consistently increasing traffic by 5% every month.● SEO achieved #1 rankings for keywords: “asian music videos”, “independent music videos”, “top 10 songs” - all ranked #1 on Google, Yahoo, and Bing in 2006 and currently holding 1st page results.● Raised $15,000 in ticket sales within one week for a Bruno Mars concert in 2009 through SEO and social media strategies; keywords ranked: “Bruno Mars,” “Bruno Mars concert,” and “Bruno Mars San Francisco.”● Responsible for driving over 17,000 unique visitors through social media in 1 day to ticket sales landing page for KPOP Takeover, a large Southern California event, resulting in a 10-fold increase in ticket sales.
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  • Filthy Dripped
    Owner
    Filthy Dripped Jan 2006 - 2010
    ● Manage all aspects of online presence for a successful urban clothing company, which has both an online and physical location; responsibilities including SEO, online marketing, social media and ecommerce; handle all production work for web design and web development.● Manage all PPC campaigns and ad buys in niche markets targeting streetwear and street culture.============================Key Accomplishments:============================● SEO efforts achieved #1 rankings on Google, Yahoo and Bing for keywords: “streetwear,” “80s hip hop” & “neon clothes”● Devised a social media strategy gaining over 10,000 followers on Twitter and 6,000 Facebook page “likes.”● Successfully ranking new clothing brands on the 1st page of Google increasing sales by 300% with SEO. ● Initiated and managed online marketing program that included SEO, social media and email campaigns delivering ROI exceeding 600% and driving over 20,000 uniques to the site in one day.
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  • Papa Entertainment
    Event Planner
    Papa Entertainment Jul 2005 - 2010
    ● Promoted one or more special events each month. Responsibilities included scouting and negotiating prospective venues and entertainment; coordinating and hiring event staff; designing, printing and distributing flyers.● Developed strategic guerrilla marketing plans to cover all available avenues of promotions, increasing event awareness by creating “buzz” in the streets through promotion.============================Key Accomplishments:============================● Successfully organized a collaborative event at the San Francisco Cow Palace generating over 6,000 ticket sales.● Ranked company site on 1st page of Google, Yahoo and Bing for keywords “San Francisco parties” and “San Francisco nightlife” with SEO● SEO efforts ranked company mini site nyesanfrancisco.com on 1st page of Google, Yahoo and Bing for keywords “NYE San Francisco” and “New Year’s Eve San Francisco” increasing sales by 200%.
  • Goodguys Rod & Custom Association
    Webmaster / Designer
    Goodguys Rod & Custom Association Jan 1999 - Dec 2002
    Us
    ● Developed and designed the Goodguys Rod & Custom website using expert knowledge in HTML and simple javascripts.● Designed online banners by utilizing Macromedia Flash and Adobe Photoshop.● Maintained and updated the website regularly.============================Key Accomplishment:============================● Initiated the company’s first ecommerce platform that led to increase memorabilia sales by 150%.
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Paul Andre De Vera Skills

Leadership E Commerce Social Media Growth Strategies Web Marketing Public Speaking Personal Development Online Marketing Brand Development Trend Spotting Dreamweaver Graphic Design Event Planning Mobile Marketing Web Design Blogging Brand Awareness Content Marketing Web Development Web Analytics Market Research Photography Advertising Lead Generation Digital Marketing Integrated Marketing B2b Marketing Seo Strategy Branding Html Facebook Online Advertising Entrepreneurship Internet Marketing Marketing Live Streaming Google Analytics Social Media Marketing Personal Branding Sem Email Marketing Management Ppc Marketing Strategy Brand Management Adobe Creative Suite Growth Hacking Multimedia Growth Marketing

Paul Andre De Vera Education Details

  • California State University - East Bay
    California State University - East Bay
    Photography
  • California State University - East Bay
    California State University - East Bay
    Web Authoring
  • Adobe Training Services
    Adobe Training Services
  • Pinole Valley High School
    Pinole Valley High School
    Class Of 1997

Frequently Asked Questions about Paul Andre De Vera

What company does Paul Andre De Vera work for?

Paul Andre De Vera works for Paul Andre

What is Paul Andre De Vera's role at the current company?

Paul Andre De Vera's current role is Your SEO Consultant | Host and producer of the SEO Video Show.

What is Paul Andre De Vera's email address?

Paul Andre De Vera's email address is pa****@****ail.com

What is Paul Andre De Vera's direct phone number?

Paul Andre De Vera's direct phone number is +151069*****

What schools did Paul Andre De Vera attend?

Paul Andre De Vera attended California State University - East Bay, California State University - East Bay, Adobe Training Services, Pinole Valley High School.

What skills is Paul Andre De Vera known for?

Paul Andre De Vera has skills like Leadership, E Commerce, Social Media, Growth Strategies, Web Marketing, Public Speaking, Personal Development, Online Marketing, Brand Development, Trend Spotting, Dreamweaver, Graphic Design.

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