Paul Andrew Mccarthy Email & Phone Number

Herndon, Va, Us

Toronto, Ontario, Canada

In this role, I currently:- Lead strategic development for audiusa.com and audi.ca with specific focus on content, UX/UI and customer journey. Responsible for Audi's local content teams in transforming the site, delivering high customer satisfaction & engagement and conversion thru configurator into inventory/dealer search- Establish NAR specific customer journey - specific focus on the online to offline experience from the website to the store. - Partner with key stakeholders (sales, marketing, business development, etc.) to define business objectives and roadmaps to successful completion- Lead digital workstreams for various cross functional activities (recalls, model launches, EV transformation activities, future experiences, etc.

Ajax, Ontario

In this role, I was responsible for all customer facing digital experiences across Canada. My main areas of focus include:- Website : Leading the continued development of our award winning website, including further integration of eReservation and eCommerence, while delivering an enhanced UX and increasing growth of revenue and KPIs- Digital Retail Modules: Continue developing existing and new retail modules, plus designing new concepts, elevating the purchasing experience and increasing upselling opportunities - Vehicle/Product Launch: Ensuring an engaging model overview page and accurate configurator while ensuring digital needs and requirements are executed during a product launch.- Digital Experience : Delivering a seamless integration between online and offline worlds, as well as flawless connection and polished ecosystem used by all Audi Canada's digital tools -Customer Journey: Design and develop the online to offline customer experience journey to be used as the roadmap for future planning

Ajax, Ontartio

In this role at Audi Canada it was my responsibility to ensure the accuracy of digital content and data. Some of my responsibilities include:- Coordinating the update of relevant platforms in advance of new model launches, including overview pages and model configurator.- Introducing new digital innovations across all platforms- Designing, developing, coordinating and deploying CRM eCommunications including monthly and quarterly newsletters, hand raiser emails, etc- Ensuring consistency of images and data across all platforms- Designing, developing and updating non model specific pages- Ensuring data quality and develop digital retailer platforms for use at Autoshows, dealerships, etc- Managing VR experiences across Canada

Colmar Berg, Luxembourg

Having worked with Goodyear Dunlop at their regional HQ in Luxembourg, I've developed exceptional organizational skills, a keen eye for detail, an outstanding ability for data analysis, a strong belief in process and standard practices.

Cork

Working at Abtran allowed me to gain experience in customer relationship management, customer engagement, KPIs, online marketing and social media management.