Proactively engaged in consulting work, providing strategic guidance, marketing expertise and technical advice in the field of healthcare, in particular medical devices and dental marketing.

Promoted to lead the launch of a newly sponsored Foundation for Oral Rehabilitation (FOR), acting as the link between the Board of Trustees and Nobel Biocare, with the goal to drive participation in the Foundation via a new online platform. As a non-voting member of the Board of Trustees, reporting to the Chairman, I worked cross-functionally to build new processes and developed the Marketing Strategy, brand image and logo for the foundation. Achievements:The Foundation launched 20th June 2013 in New York with over 2,000 in attendance. The online platform for continuing education achieved >50,000 hits and >1,000 registered participants in less than 3 months post launch. I worked closely with Bertrand Piccard in his role as President of the Winds of Hope Foundation and as recipient of the 1st FOR Humanity Award.

Responsible for leading over 80% of company revenue, writing and implementing the business plan, budget and overall strategic direction. - Determined the 5 year strategy for the Business Unit and sought approval from the Board.- Led cross-functional project team to launch new global implant systems.- Instigated a new Product Portfolio Management process as part of PLC Management.- Built a strong team of high performing sales & marketing professionals.Achievements:As leader of the Business Unit, I raised its profile significantly, built a team from 4 to 17 professionals with at least 6 promoted to senior positions internally, recruited key skills including clinical and industry knowledge, project management and product expertise, launched 2 new implant systems and most importantly grew the business by 3% in a very challenging economic climate.

Responsible for the 5-year strategic plan for Advanced Wound Care business, worth $730m and growing 5% over prior year and managing change processes in the recently restructured Business Unit. - Led a cross-functional and cross-cultural team of marketing professionals.- Analysed and segmented the Wound Care market. - Worked globally with brand teams and with R&D to build the product portfolio. - Launched 2 new global products.

Responsible for exceeding Business Plan of $125m with 32% growth over prior year, and growing worldwide sales of the mesh portfolio.- Devised long-term strategy and lobbied successfully at all levels for commitment and funding.- Established and implemented brand architecture with clear value proposition and product positioning statements.- Developed multi-country segmentation model which became the basis of world-wide strategy.- Launched 2 new products and trained and motivated sales teams around the world.

Responsible for developing a pan-European strategy for a US$30m portfolio of tissue support products, which grew consistently 8-9% each year. - Successfully launched 2 new products, including partially absorbable meshes for hernia.- Coordinated professional education activities.- Personally trained the sales teams at the country level.

Responsible for Business Plan of $49m with 15% growth over prior year. - Led recently acquired Business Unit of hemostasis and energy products to exceed targets.- Created innovative brand campaign for portfolio of hemostasis products

Transferred to local Board position as Franchise Manager for ETHICON in J&J Medical, Turkey as part of the newly established J&J subsidiary. I had P&L responsibility for a US$38m franchise and tasked to lead and motivate a team of 13 direct reports, growing the business by 50%.- Successfully retained top performers with 4 later promoted to Board level positions. - Established working relationships with importer and managed the key distributor chain.

As part of a fast-track International Development Program (IDP) with a high profile role in Global Marketing, reporting to the VP International Marketing. - Trained sales teams across US on endo-suturing techniques.- Launched new suture product worldwide.

Developed B2B sales of UK manufactured products to European, Latin American and Caribbean affiliates, later gaining additional responsibility for growing the Greek and Turkish markets. - Recruited many of the local Turkish sales team including the National Sales Manager.- Gained extensive experience of distributor sales with direct responsibility for managing the Turkish importer and distributor chain, as well as managing top customers including universities and institutions.

Recruited to drive sales of sutures, surgical meshes & topical adhesives across sub Saharan Africa, developing new business and ensuring brand recognition among key surgeons in key hospitals. - Sold to materials management, OR management, surgical teams and nursing staff in Angola, Mozambique, Nigeria, Zambia, Zimbabwe and Zaire.- Honed my language skills networking with key decision makers and negotiating with government distributors.

Later gained experience in promoting endo-mechanical products to Iceland, and was seconded to Israel for 3 months.

Lived and worked in Northern France for one year teaching classes to undergraduate students from first to final year across a wide range of subjects: English & American Literature, Business English & Economics, Phonetics, Politics as well as British & American Civilization.

Teaching English as a foreign language (TEFL) to high school students attending a Lycée Général et Technologique. I motivated them by centring lessons around Scottish and British themes of interest to their age group, including music and popular culture. Worked as a DJ on local Radio Niort where I presented new British music to a young French audience often months ahead of any local release.