Paul Ferro Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Media planning and buying for new campaigns on specialty networks and Telco, including Showcase and Shaw Communications• Developing robust integrated media campaigns and meeting client KPI's• Turning measurable data into actionable campaign strategies• Managing large media budgets using real-time information from credible media evaluation tools• Presenting media plans to stakeholders and analyzing campaign post-report performance• Building and maintaining strong working relationships with clients and partners

• Off-Air Promotions: Media planning and buying for specialty networks, including Food Network, HGTV, History Channel and Showcase•Developed a high-level knowledge of the Canadian Media landscape

Toronto, Canada Area

A subsidiary of The Brand Factory• Developed, planned, and created engaging content on social media channels • Budgeted, planned, and executed social media and digital ad campaigns, including search engine optimization, to deliver client-specific conversion goals• Analyzed digital and social media performance metrics to provide clients with data-driven recommendations for strategy optimization• Produced long and short pieces of copy for communications materials and website content• Assisted in strategizing campaigns and presenting pitches to current and prospective clients

• Curated content for client social platforms to drive engagement and generate awareness• Actively performed community management for several clients in different discipline

Toronto, Canada Area

• Employed May-August in 2014, 2015, 2016• Accounts Receivable Intern: Cheque depositing and database recording under timely deadlines• Human Resources Intern: Responsible for disability management in order to yield greater operational efficiency within the OHA disability database• Marketing Intern: Cold-calling executives from Ontario hospitals in order to drive conference registrants

Ryerson University - Toronto

Guerrilla Marketing of events and initiatives executed by RCS

Bachelor Of Commerce (Bcomm), Business, Management, Marketing, And Related Support Services

Activities and Societies: Ryerson Commerce Society, Ryerson Commerce Street Team Ambassador, DECA Ryerson Delegate, Logistics Assistant.

Certificate, Media Management

Advertising: Media Management