Paul Anthony Gibbs

Paul Anthony Gibbs Email and Phone Number

MEDIA & ADTECH PROFESSIONAL Elevating Brands through Strategic Campaigns, Data-Driven Insights, and Digital Expertise. @ Publicis Groupe
Paris, Ile de France
Paul Anthony Gibbs's Location
London, England, United Kingdom, United Kingdom
Paul Anthony Gibbs's Contact Details

Paul Anthony Gibbs personal email

n/a
About Paul Anthony Gibbs

In my extensive career within the dynamic field of digital advertising and media, I have consistently demonstrated a strategic, results-driven approach in leadership roles. My expertise spans various facets, from establishing and expanding market presence to driving remarkable revenue growth and gaining recognition among major stakeholders.A key focus of my leadership is on team building, innovative thinking, and implementing consultative sales approaches to achieve significant success. I specialize in orchestrating cross-functional collaboration for successful ad campaigns and maintaining a precise sales pipeline with diligent forecasting.I excel in advocating for brands, effectively prospecting, securing business, maintaining strong client relationships, and achieving sales targets across various models. My contributions to creative consulting and optimizing user brand experiences highlight my ability to enhance advertising solutions.My background encompasses executing revenue growth strategies, crafting compelling sales proposals, and demonstrating leadership in project management. I am adept at innovating and proposing solutions to address evolving client needs, resulting in consistent revenue growth through repeat business.I have overseen the strategic development of accounts with a focus on innovation across all digital media channels. Proficient in negotiating global-wide deals and trading agreements, I have also played a key role in authoring digital best practices and social media guidelines, showcasing my commitment to staying at the forefront of industry trends.Throughout my career, I have consistently fostered robust client relationships, led successful teams, and contributed significantly to the growth and profitability of organizations. My passion for innovation, strategic thinking, and dedication to client satisfaction positions me as a dynamic and influential leader in the ever-evolving landscape of sales and media.Please feel free to connect with me on LinkedIn or reach out via email at paulanthonygibbs@gmail.com to explore potential opportunities further.Key Skills: New Business Development, Account Management, Strategic Sales Planning, Forecasting, Programmatic Advertising, Startup Environments

Paul Anthony Gibbs's Current Company Details
Publicis Groupe

Publicis Groupe

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MEDIA & ADTECH PROFESSIONAL Elevating Brands through Strategic Campaigns, Data-Driven Insights, and Digital Expertise.
Paris, Ile de France
Employees:
10
Paul Anthony Gibbs Work Experience Details
  • Publicis Groupe
    Emea Director, Apex
    Publicis Groupe Apr 2024 - Present
    Paris, Ile De France, Fr
    APEX Exchange is a unique investment entity within Publicis Groupe, designed to maximise value delivery in today’s increasingly complex global media landscape.
  • Cluep
    Sales Director, Emea
    Cluep Mar 2019 - Sep 2023
    Toronto, On, Ca
    As the Sales Director for Cluep LLC in the UK/EMEA region, I played a pivotal role in establishing the company's presence in the UK as its first on-ground hire. My primary responsibilities included scaling the business and boosting revenue through innovative ideas and strategic thinking. In just four years, I achieved a remarkable feat, elevating UK revenue for a US startup with no prior presence in the UK market. My contributions extended beyond revenue growth, encompassing team-building efforts where I recruited, developed, and managed a high-performing team comprising Account Managers, AdOps specialists, and Sales Managers. I spearheaded Cluep's entry into the competitive UK market by devising and executing a comprehensive go-to-market strategy, overcoming challenges posed by established players. My efforts extended to cultivating and sustaining strong client relationships with major agencies like Publicis Media, GroupM, Dentsu, and IPG. Demonstrating expertise in sourcing new business and fostering relationships, I crafted and implemented effective business plans that guided sales teams toward success, transitioning from a transactional to a consultative sales approach. Overall, my tenure at Cluep was marked by substantial achievements in revenue growth, team development, and market entry strategy execution.
  • Spotify
    Account Director
    Spotify Sep 2017 - Jun 2018
    Stockholm, Stockholm County, Se
    During my tenure as the Group Account Director at Spotify, I played a pivotal role in driving the sale of cross-channel solutions, encompassing video, mobile, audio formats, and other innovative offerings. My efforts significantly enhanced advertising revenues by leveraging both direct and programmatic channels. I seamlessly collaborated across various departments, including radio, digital, programmatic, branded content, and innovation teams, ensuring a cohesive approach to delivering comprehensive advertising solutions. Facilitating effective communication and collaboration among communication planning teams, strategic planners, client service managers, and buyers, I orchestrated their efforts to create and execute successful ad campaigns. As a compelling representative of Spotify at events, I acted as a brand ambassador, articulating core narratives and reinforcing Spotify's strong market position. Additionally, I maintained a precise sales pipeline, diligently forecasted, and adhered to a strategic call cycle, providing timely and insightful updates about the business and customer dynamics. My role was instrumental in elevating Spotify's advertising efforts and maintaining a strong market presence during my time with the company.
  • Teads.Tv
    Business Director, Uk & International
    Teads.Tv Jul 2016 - Aug 2017
    New York, Ny, Us
    As Teads' Business Director, I led a team by setting clear goals, monitoring performance, and creating a productive work environment. Acting as Teads' representative in the online marketplace, I oversaw UK & International programmatic revenues, collaborated with ATDs, client direct, and DSPs for innovative formats, and secured business in a targeted agency account list. Cultivating senior-level client relationships, especially with Publicis Media and GroupM, was crucial for fostering strong partnerships and ensuring satisfaction. I met sales targets while maintaining profit margins across managed service and programmatic objectives. Additionally, I collaborated with Teads Studio to optimize brand experiences across screens. My tenure was marked by effective leadership, strategic development, and successful collaboration with key clients.
  • Teads.Tv
    Group Account Director, International
    Teads.Tv Feb 2015 - Jun 2016
    New York, Ny, Us
  • Yahoo
    International Business Director
    Yahoo May 2012 - Feb 2015
    Sunnyvale, Ca, Us
    During my time as the Business Director at Yahoo (formerly known as AOL), I successfully executed revenue growth strategies by cultivating relationships and managing accounts across various levels, from planner/buyer to Trading Directors, with a focus on centrally activating accounts. I played a key role in crafting and presenting compelling sales proposals tailored to client needs, effectively responding to Requests for Proposals (RFPs) to enhance client engagement and secure business opportunities. A proactive approach was evident in my innovation and proposal of solutions in response to client requests, addressing evolving needs and contributing to revenue growth. I demonstrated strong leadership in project management, successfully overseeing multiple time-sensitive, cross-functional projects within a global team setting. The emphasis on seamless day-to-day client service through adherence to agreed Service Level Agreements (SLAs) resulted in excellent service delivery, strengthened relationships, and consistent revenue growth through repeat business. My time at Yahoo was characterized by strategic sales initiatives, proactive client engagement, and effective project management, contributing to the overall success and growth of the business.
  • Publicis Media
    Global Account Director
    Publicis Media Jun 2007 - May 2012
    London, England, Gb
    As the Global Account Director at Publicis Media, I played a pivotal role in directing and steering the strategic development of accounts, with a strong emphasis on innovation across all media channels, particularly in the realms of digital and social media. Leading central planning and buying efforts for key accounts, I collaborated with local markets to execute media plans aligned with the overarching central strategy. I optimized client-owned channels and social media within the broader digital marketing strategy, showcasing a keen understanding of emerging technologies like Data Management Platforms (DMPs), ad servers, and reporting platforms within the context of the overall digital marketing strategy. My responsibilities also included negotiating global-wide deals and trading agreements with key media partners, facilitating both central and local media buys. As part of my role, I authored digital best practices and social media guidelines for internal distribution across Samsung. I integrated digital marketing efforts for prestigious brands such as Samsung, Cartier, GM/Chevrolet, LVMH, and DIOR, serving as the primary client contact and regularly attending Quarterly Business Reviews (QBRs) and educational sessions to cultivate and sustain senior-level client relationships. My time at Publicis Media was characterized by strategic leadership, innovative approaches to digital marketing, and successful collaboration with global clients and media partners.
  • Clash-Media
    Business Development Manager
    Clash-Media Mar 2006 - Apr 2007
    New York, New York, Us
    Responsible for driving revenue growth through selling email and data solutions to media agenciesBuild and maintain client relationships at senior level
  • Tmnmedia
    Agency Sales Manager
    Tmnmedia 2005 - 2006
    Responsible for driving revenue growth through selling email and data solutions to media agenciesBuild and maintain client relationships at senior level

Paul Anthony Gibbs Skills

Digital Marketing Online Advertising Email Marketing Social Media Advertising Online Video Affiliate Marketing Integrated Marketing Digital Strategy Account Management Lead Generation Digital Media Media Planning Direct Marketing Strategy Crm Mobile Marketing Performance Based Marketing Marketing Display Advertising Web Video Management Programmatic Business Development Adobe Creative Suite Creative Strategy Online Video Marketing Revenue Forecasting

Paul Anthony Gibbs Education Details

  • University Of Westminster
    University Of Westminster
    Graphic Design

Frequently Asked Questions about Paul Anthony Gibbs

What company does Paul Anthony Gibbs work for?

Paul Anthony Gibbs works for Publicis Groupe

What is Paul Anthony Gibbs's role at the current company?

Paul Anthony Gibbs's current role is MEDIA & ADTECH PROFESSIONAL Elevating Brands through Strategic Campaigns, Data-Driven Insights, and Digital Expertise..

What is Paul Anthony Gibbs's email address?

Paul Anthony Gibbs's email address is pa****@****eads.tv

What schools did Paul Anthony Gibbs attend?

Paul Anthony Gibbs attended University Of Westminster.

What are some of Paul Anthony Gibbs's interests?

Paul Anthony Gibbs has interest in Children, Environment, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Animal Welfare, Health.

What skills is Paul Anthony Gibbs known for?

Paul Anthony Gibbs has skills like Digital Marketing, Online Advertising, Email Marketing, Social Media, Advertising, Online Video, Affiliate Marketing, Integrated Marketing, Digital Strategy, Account Management, Lead Generation, Digital Media.

Who are Paul Anthony Gibbs's colleagues?

Paul Anthony Gibbs's colleagues are Pablo Ortiz, Sam Nanou, Diana Sfera, Vishal Gurav, Martin D’silva, Kyara Nycole Rosas De La Cruz, Zoë Gray.

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