Paula Okada Email & Phone Number

Fishers, In, Us

Indiana, United States

São Paulo, Brazil

Manage clients/CPGs, build analysis adhoc and present to clients, help with technical problems, support and engage CPGs to use CMS, support client in meetings with retailer, support retailer, support all to create Category Management Processes, give trainings to users, contracts management, responsible for sell the tool to New CPGs (for 1 year), support clients to transform insights in actions (CRM/Promotion/Price), build materials for JBP with CPGs; weekly interaction with our: Indian, North… Show more Manage clients/CPGs, build analysis adhoc and present to clients, help with technical problems, support and engage CPGs to use CMS, support client in meetings with retailer, support retailer, support all to create Category Management Processes, give trainings to users, contracts management, responsible for sell the tool to New CPGs (for 1 year), support clients to transform insights in actions (CRM/Promotion/Price), build materials for JBP with CPGs; weekly interaction with our: Indian, North American, European and Brazilian teamsWinner Case: Diabetics and SCResults: +50% of contracts (Upsell and New business), 90% of Renewals.(Tools: Microsoft Office Pack; Symphony, Salesforce) Show less

São Paulo, São Paulo, Brazil

Manage/develop a team (Sr analyst and intern), responsible to input S&OP (planning e replanning – short and long term), pricing actions strategic (discount and low prices), Analysis of margin, units, gross revenue, production all by P&L; lead innovation products, push for commercial teams, Shopper and consumer analysis, support for research of new products.Winner Project: New Product - Livre e Leve(Tools: Microsoft Office Pack; Dunnhumby; Kantar; Nielsen, Mintel)

São Paulo, São Paulo

Category Management of Adult Care, Feminine Care, Baby, Toilet Paper and Shopper Execution (POS production) of Adult Care.Activities: Through researches understanding our shoppers and consumers, client lead in category management processes, sales analysis, revision of categories’ assortment, build planograms, presentation of selling story, development and production of POS materials (new products, promotions and mainline), responsible for budget, lead strategic projects for categories… Show more Category Management of Adult Care, Feminine Care, Baby, Toilet Paper and Shopper Execution (POS production) of Adult Care.Activities: Through researches understanding our shoppers and consumers, client lead in category management processes, sales analysis, revision of categories’ assortment, build planograms, presentation of selling story, development and production of POS materials (new products, promotions and mainline), responsible for budget, lead strategic projects for categories and execution in retailers , presentation of projects results for global team. Whinner Project: One Woman(Tools: Microsoft Office Pack; Dunnhumby; Kantar, IQVIA, Spaceman, Symphony) Show less

São Paulo, São Paulo, Brazil

Category Management of Vitamins, Pain, Oral Care.Activities: Analyze the consumer profile through research (Kantar, U&A), development of the category strategy, sales analysis (P&L), analysis and determination of the best promotions, development of incentives for the sales supervisors, input information to S&OP), inputs of packaging improvement, development of an exclusive brand, prices analysis, margin analysis, cost analysis, defining the calendar promotion, trade marketing (Sell Out… Show more Category Management of Vitamins, Pain, Oral Care.Activities: Analyze the consumer profile through research (Kantar, U&A), development of the category strategy, sales analysis (P&L), analysis and determination of the best promotions, development of incentives for the sales supervisors, input information to S&OP), inputs of packaging improvement, development of an exclusive brand, prices analysis, margin analysis, cost analysis, defining the calendar promotion, trade marketing (Sell Out and Sell in), Client negotiation and team work in different areas, presentation of researches to client, shop visits, promoters training, inputs of category insights to develop new POS materials.Winner Project: Vitamins(Tools: Microsoft Office Pack ; Dunnhumby; Kantar, IQVIA, Spaceman, Symphony-CMS) Show less

São Paulo Area, Brazil

Category Management of StoveActivities: Strategy of categories definition, analysis of sales through P&L, definition of products' mix by client, analysis of allowances, first input in the S&OP process, analysis of price, analysis of margin, analysis of Market share, calendar of market actions Sell in and Sell Out, negotiations, interface with multifunctional groups.Leader of Product's LaunchWinner Project: Black Hawk(Tools: Microsoft Office; Pack Google - Sheets, Docs… Show more Category Management of StoveActivities: Strategy of categories definition, analysis of sales through P&L, definition of products' mix by client, analysis of allowances, first input in the S&OP process, analysis of price, analysis of margin, analysis of Market share, calendar of market actions Sell in and Sell Out, negotiations, interface with multifunctional groups.Leader of Product's LaunchWinner Project: Black Hawk(Tools: Microsoft Office; Pack Google - Sheets, Docs, Forms, Gmail; Tableau; Data Studio; SAP) Show less

São Paulo, São Paulo, Brazil

Category Management of Spare Parts (More than 15k SKUS)Main Goal: Build the area of category management of repair partsActivities: Development of the category strategy, sales analysis (P&L), analysis and determination of the best promotions, development of incentives for the sales supervisors, input information to S&OP), inputs of packaging improvement, development of an exclusive brand, prices analysis, margin analysis, cost analysis, defining the calendar promotion, trade marketing… Show more Category Management of Spare Parts (More than 15k SKUS)Main Goal: Build the area of category management of repair partsActivities: Development of the category strategy, sales analysis (P&L), analysis and determination of the best promotions, development of incentives for the sales supervisors, input information to S&OP), inputs of packaging improvement, development of an exclusive brand, prices analysis, margin analysis, cost analysis, defining the calendar promotion, trade marketing (Sell Out and Sell in), management of an assistant and an analyst. Winner Project: Best Sellers(Tools: Microsoft Office Pack; Google Pack- Sheets, Docs, Forms, Gmail; Tableau; Data Studio; SAP) Show less

São Paulo, Brasil

Category Manager of Hair (shampoo, conditioner, cream, oils, coloring), Beard, Makeup, nail lacquer, makeup removers, beauty accessories, hair accessories, nail accessories, depilatories and bleaches.Activities: Sales analysis of the categories, analysis of brand performance, monitoring of new products performance, presentation and analysis of results (monthly), development of category planning, monitoring of the registration process, definition of VBs, review assortment of categories… Show more Category Manager of Hair (shampoo, conditioner, cream, oils, coloring), Beard, Makeup, nail lacquer, makeup removers, beauty accessories, hair accessories, nail accessories, depilatories and bleaches.Activities: Sales analysis of the categories, analysis of brand performance, monitoring of new products performance, presentation and analysis of results (monthly), development of category planning, monitoring of the registration process, definition of VBs, review assortment of categories, Developmentof new products (own brand), inventory analysis, service and support products problems in stores, development of planograms with industries, decision of promotion strategy. Monthly presentation to VP, Directors, Sr Managers(Tools: Microsoft Office Pack, SAP BI, IMS/IQVIA, Nielsen, Dunnhumby, Java Program - Internal System) Show less

São Paulo, Brasil

Category Manager of Makeup, nail lacquer, makeup removers,beauty accessories, hair accessories, nail accessories, depilatories andbleaches.Activities: Sales analysis of the categories, analysis of brand performance,monitoring of new products performance, presentation and analysis of results(monthly), development of category planning, monitoring of the registrationprocess, definition of VBs (Storages), review assortment of categories, Developmentof new products… Show more Category Manager of Makeup, nail lacquer, makeup removers,beauty accessories, hair accessories, nail accessories, depilatories andbleaches.Activities: Sales analysis of the categories, analysis of brand performance,monitoring of new products performance, presentation and analysis of results(monthly), development of category planning, monitoring of the registrationprocess, definition of VBs (Storages), review assortment of categories, Developmentof new products, inventory analysis, service and support products problemsin stores. (Tools: Microsoft Office Pack, SAP BI, 'IMS, Nielsen, Dunnhumby,Java Program - Internal System) Show less

iOS App Developer - App: "Aprenda Libras"

Build calculation reports (Word and Excel), technical reports (Excel and Word) and drawings (Autocad) related to structure and geotechnics. Calculation in structure and geotechnic on software like SAP2000, STRAP, GiD, Abaqus.Elaboration of documents for bids for new projects.

Intern of Projects

Upload dissertations and theses on the USP website

Bachelor Of Engineering - Be, Civil Engineering

Complement, Business, Management, Marketing, And Related Support Services

Excel + Business Program, offered by BTC (Business Training Company)/ AEP(Association of Politechnical Engineers) focused in Marketing.

Education record

How to create an IPhone App

General Business Program

Training on Business - Emphasis: Financie, Strategy, Marketing and Management Skills

Civil Engineering

Exchange Program

Greenbelt