Paula Spreitzer Oxler Email & Phone Number

Support strategic plan through marketing and external communications efforts, including membership acquisition campaigns, email appeals to raise funds, event communications, and public relations. Manage $500,000+ marketing budget. Lead and develop two full-time direct reports including Marketing Director and Digital Communications Specialist.

Lead external communication, including media relations, digital and print, website, email marketing and crisis communication. Oversee marketing and communications team.• Led communications efforts during $40 million capital campaign, the largest in organization history, including planning groundbreaking events and ribbon cutting events for two renovated centers and one new center.• Provided communications strategy and execution during COVID-19 response, ranging from developing process for notifications of COVID-19 exposures to creating web pages for new child care programs for virtual learners and children of essential workers.• Increased quality, quantity and effectiveness of Spanish-language web and social content through new Bilingual Marketing Assistant position.

Coordinate all media relations and crisis communications. Write and edit internal and external communications to support the organization’s brand strategy. Ensure consistent voice, messaging and positive representation of the Y in print and electronic collateral, speeches and special events. Advanced the role of Public Relations Director as Senior Public Relations Director to include supervising full-time Web and Social Media Director responsible for maintaining the website, email marketing and social media.• Edited and wrote content for brochure that received a 2013 Communications Award from NAYDO (North American YMCA Development Organization) and a 2012 Philly Award from Nonprofit Connect.• Developed and presented training on media relations to associates.• Created e-marketing plan to ensure consistent communication to a variety of audiences.

Coordinate all media relations. Write and edit internal and external communications, including press releases, blogs, email marketing, annual reports, direct mail, marketing campaigns and newsletters, to support the organization’s brand strategy. Ensure consistent voice, messaging and positive representation of the Y in print and electronic collateral, speeches and special events.• Doubled calculated publicity value of television media in one year.• Wrote and edited 2010 annual report, which received a 2012 Communications Award from NAYDO (North American YMCA Development Organization) and a 2011 Philly Award from Nonprofit Connect.• Implemented new YMCA of the USA brand standards for voice and trained others across the organization on the standards to ensure consistency.

Promoted special events, membership and program opportunities through media outreach, social media, email marketing and the Y’s website. Provided support to the marketing team with writing and editing. Expanded the role of Director of E-Marketing Communications as Director of Communications to include media relations, working with public relations contractor for additional media outreach, and supervising two part-time associates responsible for web updates and email marketing projects.• Managed local search plan with contractor to update online business listings and improve page rank.• Maintained KansasCityYMCA.org, which saw a nine percent increase in unique web visits a month, total monthly visits and average daily visits one year after launch.

Promoted special events, membership and program opportunities through email marketing and KansasCityYMCA.org. Wrote and edited content for website and email marketing. Provided additional editing and writing support to the marketing team.• Expanded email marketing efforts and established guidelines to ensure CAN-SPAM compliance.• Completed organization’s editorial style guide and made updates as needed.• Coordinated launch of new organization website in just eight weeks. Worked with web design firm to create the site, and wrote and edited content for launch.

Wrote and distributed press releases, responded to media requests and arranged interviews. Wrote and edited all marketing materials, and coordinated design with graphic artist. Used Adobe Suite to design some print marketing materials. Wrote content for website and managed updates. Used email marketing system to promote the organization’s news and events. Supported special events. Led Public Relations Committee meetings.• Worked with web design firm to launch a new website, which received a Philly Award from the Council on Philanthropy (now known as Nonprofit Connect).• Co-presented sessions on how hospices can work with the media at a National Hospice & Palliative Care Organization Conference in St. Louis and for health care professionals in Kansas City.

Reported and wrote stories that ran in the daily “Metropolitan” and “FYI” sections and semiweekly “Neighborhood News” sections. Edited copy, wrote headlines and cutlines, and proofed pages for Universal, Features and Sports desks on deadline with attention to Kansas City Star and Associated Press style.

Worked with 60 Kansas City-area companies to facilitate employee United Way campaigns, educate them about the more than 150 agencies serving the community and increase donations.

Bs, Journalism

Activities and Societies: Teaching assistant, Kappa Tau Alpha national honor society in journalism, Gerald Funk Award for outstanding.

Ba, English

Activities and Societies: Phi Kappa Phi national academic honor societyGraduated with University of Honors and Distinction in the College.